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Submitted To :Ms. UPASANA TYAGI (Associate Professor)Ms. RAMNEET KAUR (Associate Professor)

Submitted By-

MD NASIMUL HAQUE

MBA II SEM.

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ADVERTISING

Advertising is a form of communication used toencourage or persuade an audience like viewers,readers or listeners to continue or take some new

action.Advertisement also is used to inform a mass of

audience about various socially relevant factors such asemployment, upcoming events, contests or elections

or a host of other such events. The purpose of advertising may also be to reassure

employees or shareholders that a company is viable orsuccessful.

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TYPES OF ADVERTISING Television & Music in Advertising

Infomercials

Radio Advertising

Online Advertising

Covert Advertising

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Press Advertising

Billboard Advertising

Mobile Billboard Advertising

In-Store Advertising

Celebrity Branding

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Coffee Cup Advertising

Street Advertising

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Profile Of Advertising In India The first advertising agency was established in

1905, B. Datram and Company, followed by The

India-Advertising Company in 1907, the CalcuttaAdvertising agency in 1909, S.H.Bensen in 1928, J.Walter Thompson Associates through its Indianassociate, Hindustan Thompson Associates in

1929, Lintas (Lever International AdvertisingServices) in 1939 and McCann Erikson in 1956(Pashpati and Sengupta, 1996).

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Advertising Strategies

Outdoor Advertising

Illustration or text only.

LifeStyle Advertising-

featuring people located in environments.

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TARGET OF ADVERTISINGAdvertising is one of the most important decisions a

marketer makes.

This is the result of significant improvements in theability to collect and process consumer-levelinformation.

The objective in media planning was to minimize

wasted advertising by reducing the quantity ofadvertising sent to consumers who are not active in thecategory.

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Emerging Trends Of Advertising In Corporate

Sector There were 164 consumer goods producing companies

and 245 non-consumer goods producing companies inour sample.

It was expected that since the 409 companiesconstitute the top crust of the Indian private sector.

The number of companies, reporting advertisementexpenditure as a separate entry, fell from 210 in 1976 to200 in 1980 and to only 193 in 1984.

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Emerging Trends In Lifestyle Advertising

Individual Lifestyle what you are

where you want to be

Group Lifestyle how the group has formed

how the group is transforming

Cultural & Religious Lifestyle

social acceptance cultural integration

religious adaptation

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Emerging Trends In Online Advertising

Online media advertising is one of the upcoming andgrowing segments in Indian advertisement sector.

Internet is one such medium which is accessible by anyone

and everyone and that too in any part of the country.

With its vast accessibility and reach it is easy to reachmillions of users at one go.

exchange4media is one of the upcoming magazineswhich are keeping a close eye on the changing trends inonline media advertising and simultaneously keepinforming the user about the latest changes occurring in it.

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Emerging Trends Advertising In Rural Areas

Wall Paintings are an effective and economical medium foradvertising in rural areas.

They are silent unlike traditional theatre .

A speech or film comes to an end, but wall painting stays aslong as the weather allows it to.

The greatest advantage of the medium is the power of thepicture completed with its local touch.

A good wall painting must meet some criteria to generateawareness and remind consumer about the brand.

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Emerging Trends In Social Network

Advertising Direct Advertising that is based on your network of

friends.

Direct Advertising placed on your social networkingsite.

Indirect Advertising by creating 'groups' or 'pages.

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CONCLUSION The whole purpose of advertising is to sell products or ideas, so

the massive expansion of foreign companies and advertising,whether coming from overseas or created in India, has meant themassive expansion of the sales of foreign products .

The liberalization of the Indian economy in the early 1990s hasled to the accelerated entry of foreign business and foreignadvertising agencies to sell the products of foreign products tothe vast potential Indian market of over a billion people.

Though there are approximately about 25% living at or below thepoverty line, the expanding potential markets represented bythose above the poverty line number hundreds of millions forlow priced repeat purchase consumer goods, and many millionsfor those able to purchase consumer durables and luxury goods.

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These increases in advertising expenditure and the promotion offoreign products have impacts on culture, through the undermining oftraditional habits and behaviors, the creation of new wants and desires,often for products like soft drinks that have no nutritional benefit, andalso by strategies that rework cultural values and beliefs.

The roles of men, women and children are changing, traditional placeswithin home and family, concepts of beauty, identity and personalcleanliness are undergoing major change.

The overall impact of massive increases of foreign company advertisingis the acceleration of India into the culture and ideology ofconsumerism, the expansion of foreign businesses into India and theexport of profits to foreign corporations.

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The End..

Thank You.