Naming: A estratégia do branding na construção da marca
description
Transcript of Naming: A estratégia do branding na construção da marca
a estratégia do Branding
na construção da marca.
Naming:
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Alinhando conceitos
Naming, quer dizer...
O que o design tem a ver com isso?
Dá um exemplo?
Tem como mostrar, na prática?
Por que estou aqui?
esclarecimento1º
Magno Studio
esclarecimento2º
Vamos pensar!
Qual é a funçãodo design?
esclarecimento3º
como?
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Imagem de marca
pressuposto1º
pressuposto1º
É preciso tornar-se“visível” para o consumidor
como?de novo,
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Identidade
Posicionamento
MktMix
>1?,7;<+#042#12/34/56742!
design
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pressuposto2º
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Tá! Mas eu vim aqui pra
saber de naming!só que não...
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Aristóteles
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a palavra escritaé o símbolo daspalavras faladas
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Estudante de hotelaria. Paulista, 26 anos. João Carlos Arauto Dias
Escriturária contábil. Mineira, mãe do Caio e do Luca.
Ana Beatriz Almeida
Metalúrgico. Carioca, 22 anos,primo da Maria Cecília.
Rafael Sanches
Professora de inglês. Paulista,namorada do Claudio Cerqueira.
Patrícia Sanches
Estudante de hotelaria. Paulista, 26 anos. João Carlos Arauto Dias
Joca
Escriturária contábil. Mineira, mãe do Caio e do Luca.
Ana Beatriz Almeida
Bia
Metalúrgico. Carioca, 22 anos,primo da Maria Cecília.
Rafael Sanches
Rafa
Professora de inglês. Paulista,namorada do Claudio Cerqueira.
Patrícia Sanches
Paty
palavrascarregam significadosevocam sensações
é naming?
naming...pra quê?
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hoje
relevâncianomes descritivos
Mas o que épreciso paracriar nomes?
naming:processo de
Você vai precisar de conhecimentode mercado, psicologia, sociologia,lingüística, semiótica, onomástica,
etimologia, gramática e um processo!
what’s on your mind?
semiótica gestalt psicanáliselacaniana
arquétipos
terapiajunguiana
posicionamento
semiótica gestalt psicanáliselacaniana
arquétipos
terapiajunguiana
posicionamento
processo!
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critérios?
07 tiposnaming
classificação
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Tem comodar um exemplomais prático?
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