MW401.Syllabus.spring.2015

8/9/2019 MW401.Syllabus.spring.2015

1/4

Graphic Design for MinistryProfessor Keith D. Yates • email: [email protected] • Office in Hendricks 107

I. COURSE DESCRIPTIONA study of the principles of graphic design and the mechanics of layout and composition to produce finished projects

for both print and digital publications aimed toward solving communication problems in a ministry setting. Students

will also give attention to the creation of a digital, graphic-design portfolio.

II. COURSE OBJECTIVES

To give students an understanding of basic principles of graphic design and print production so that they will be able

to publish items such as stationary, brochures and newsletters for churches/ministry organizations. Although we will be

using Adobe Creative Cloud (primarily InDesign) on the Macintosh this is not a “how to use Adobe” class. You should be

able to use any professional-level graphics software to publish your future projects.

A. COGNITIVE GOALS 1. To understand basic graphic communications theory.

2. To know the basics of design software in order to be effective in a production environment.

3. To understand the role of printed materials in the marketing efforts of a ministry organization.

B. AFFECTIVE GOALS

1. To sense God’s creativity and be able to harness it while communicating His message.

2. To gain appreciation for the wide variety of communications possibilities available.

C. BEHAVIORAL GOALS

1. To pursue consistent, comprehensive and creative methods of marketing for

ministry organizations.

2. To be aware of the effects of proper aesthetics and well-thought-out strategies inreaching a target audience.

III. COURSE TEXTBOOKS

Text A. Non-Designers Design Book, Robin Williams, Peachpit Press

Text B. Before & After: How to Design Cool Stuff, John McWade, Peachpit Press

Text C. Adobe InDesign CC 2014 Classroom in a Book, K. Anton, J. Cruise, Adobe Press

(Approximate total page number for required reading: 750)

IV. COURSE REQUIREMENTS

A. Reading Assignments You will be required to read portions of the above referenced textbooks for each class as well as class handouts.

B. Assignments

There will be no written assignments. We will be doing 17 projects (plus one FINAL project)

in this course. They will cover everything from basic design exercises to more complicated

assignments in InDesign, Photoshop and Word Press. We will have time to start some projects in class

however you will probably need to spend time on your own to finish each one.

C. Quizzes and/or Exams

There will be several “pop” quizzes over your reading assignments.

MW40

Imaginationis moreimportant than

knowledge.

—Albert Einstein

Of all the creature

g g y , y

y p p


2/4

V. COURSE SUPPLEMENTAL INFORMATION

DTS does not discriminate on the basis of disability in the operation of any of its programs and activities.

To avoid discrimination the student is responsible for informing the Coordinator of Services for Students

with Disabilities and the course instructor of any disabling condition that will require modifications.

VI. COURSE POLICIES

A. Letter/Numerical Grade Scale

A+ 99-100 B+ 91-93 C+ 83-85 D+ 75-77 F 0-69

A 96-98 B 88-90 C 80-82 D 72-74

A- 94-95 B- 86-87 C- 78-79 D- 70-71

B. Weighing of Course Requirements for Grading

1. Reading Assignments (quizzes): 25%

2. Projects: 50%

3. Final Project: 20%

3. Attending Classes: 5%

C. Class Participation

1. Attendance:

Since there will be in-class discussions of reading and time for projects, your regular

attendance is required. See calendar for times that the class does not meet due to

Seminary events.Class time is short—three tardies equal one absence.

Attendance will be kept throughout the semester.

D. Handing in of Projects

It is a Departmental requirement that ALL projects turned in must have following

information included:

Student’s Name

Box #

Professor’s Name

Course Number and Section

Title of Project

The best wayto have

a good idea

is to have lotsof ideas.

— Linus Pauling

Everyone is borna genuis, but the

process of livingde-geniuses them

— R. BuckminsterFuller

T h e w

a y t h e

G o s p e l i

s c o n v e yed is as

m uch a pa r t o f

t h e k i n d g o m a s t h e t r u t h p

r e s e n t ed.— E ug e ne Pe te rso n


3/4

VII. COURSE LECTURES AND ASSIGNMENT SCHEDULE

Date Topic & ASSIGNMENTS for this class

Tu Jan 13 INTRODUCTION

We’ll talk about ourselves and what we expect from this class.

Th Jan 15 CREATIVITY AND CONCEPTING Read: • Williams, pg 10–13 • McWade, pg vii–viii We’ll do some brainstorming in class (youth group flyer).

Tu Jan 20 DESIGN PRINCIPLES I Read: • Williams, Chapters 2–3 Bring: • Your idea of a “creative” magazine ad to class.

Do “thumbnails” in groups

Th Jan 22 DESIGN PRINCIPLES II Read: • Williams, Chapters 4–5 Bring: • Your idea of a badly-designed magazine ad to class.

• A page of “comprehensive” sketches of your “Youth Ad” (Project 1)

Tu Jan 27 DESIGN PRINCIPLES III Read: • Williams, Chapters 6 • McWade, pg 2–15 Bring: • Your idea of a well-designed ad or layout. We’ll start more comprehensive layouts maybe using InDesign

Th Jan 29 COLOR Read: • Williams, Chapter 7 • McWade, pg 22–34 Bring: • Your idea of a badly-designed ad or layout and be prepared to describe how you would improve it using design principles and color.

Tu Feb 3 TYPOGRAPHY I Read: • Williams, Chapters 9–10 • McWade, pg 35–51 • InDesign, pg 2–27 (you’ll probably have to be on a computer) Bring: • Your idea of a well-designed ad or layout with great color.

Bring: • 2 different versions of your “Youth Ad” (Project 2) the class will vote These comps can be hand-drawn or done in InDesign

Th Feb 5 TYPOGRAPHY II Read: • Williams, Chapters 11–12 • InDesign, pg 28–49 (Berry Farms project) Bring: • Berry Farms project (Project 3) either print it out or send me a PDF • Your nished Youth Ad (Project 4) printout or PDF We’ll play with some type logos in class

It’s kind of funto do the

impossible.

— Walt Disney

Not to befortied with

good ideas is to be victimized by bad ones.

— Carl F. Henry


4/4

Tu Feb 10 INTRODUCTION TO PRINTING Read: • Williams, Chapter 8 • McWade pg 16–21 Bring: • Four examples of type logos • Bring your personal four “type logo” designs (Project 5)

printout or PDF

Th Feb 12 VISIT FROM A PAPER REP Read: • Williams, Chapter 13 • McWade pg 76–101 • InDesign, pg 50–77 (hockey yer) Bring: • Hockey flyer (Project 6) printout or PDF

Tu Feb 17 FIELD TRIP We are going to meet in downtown Dallas for a visit to a

commercial print shop. Read: • InDesign, pg 78–121 (Evolve newsletter) You have until Feb 19 to complete this assignment

Th Feb 19 INTRODUCTION TO PHOTOGRAPHY A visit from a professional photographer.

Read: • McWade pg 63–75, 86–93 • Handout on photography

Bring: • Evolve newsletter (Project 7) printout or PDF

Tu Feb 24 INTRODUCTION TO PHOTOSHOPPhotoshop Exercises in classRead: • McWade pg 102–112Bring: • Your portrait photo someone other than you (Project 8)

Th Feb 26 PHOTOSHOP IIPhotoshop Exercises in classBring: • Photoshop Assigments (Project 9)

Tu Mar 3 PUBLICATION DESIGN Read: • McWade pg 132–147 (just read, don’t do assignments) • InDesign, pg 122–137 (light drizzle spread) Bring: • Light drizzle spread (Project 10)

Th Mar 5 PUBLICATION DESIGN CON’T Read: • McWade pg 148–159 (just read, don’t do assignments)

• InDesign, pg 138–157 (Local spread) Bring: • Local spread (Project 11) We’ll also begin talking about the FINAL PROJECT.

Th Feb 26 CREATING A PUBLICATION START TO FINISH Read: • InDesign, pg 158–189 (Resturant spread) Bring: • Resturant spread (Project 12) We’ll do a complete newsletter in class.

When one doorcloses another

door opens; but we so often look

so long and soregretfully uponthe closed door,

that we do not seethe ones which

open for us.

— Alexander

Graham Bell

Creativityoften consistsof merely

turning up whatis already there.

Right andleft shoes werethought up only(in 1822)!

— Bernice Fitz

Gibbon

MW401.Syllabus.spring.2015

Documents

Transcript of MW401.Syllabus.spring.2015