Museus nas Redes Sociais e Web
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Transcript of Museus nas Redes Sociais e Web
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Museus na Web e Redes Sociais | Vasco Marques www.vascomarques.net 2
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Museus na Web e Redes Sociais | Vasco Marques www.vascomarques.net 3
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Museus na Web e Redes Sociais | Vasco Marques www.vascomarques.net
Ideias facebook museus
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• Checkin, fotografar e identificar local
• Fotos do espaço, exposições, curiosidades
• Criar eventos de exposições
• bit.ly/omeumuseu click stats
• Preencher cronologia
• Estabelecimento local > Museu/Galeria arte + mapa
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Museus na Web e Redes Sociais | Vasco Marques www.vascomarques.net 5
Ustream.tvLivestream.com
Fan-gate
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Museus na Web e Redes Sociais | Vasco Marques www.vascomarques.net 6
www.issuu.com
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Museus na Web e Redes Sociais | Vasco Marques www.vascomarques.net 7
www.cooliris..com
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Museus na Web e Redes Sociais | Vasco Marques www.vascomarques.net
Thinglink.com
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https://www.facebook.com/vascomarques.net?sk=app_211427168875708
VVI
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Museus na Web e Redes Sociais | Vasco Marques www.vascomarques.net 9
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Museus na Web e Redes Sociais | Vasco Marques www.vascomarques.net 10
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Museus na Web e Redes Sociais | Vasco Marques www.vascomarques.net
Boas práticas Youtube
• Apresentação, resumo, evento, fotos, espaço
• Personalizar canal e estatísticas
• Link na descrição de vídeos, resposta vídeo
• Título, descrição, tags, formato e qualidade.
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Museus na Web e Redes Sociais | Vasco Marques www.vascomarques.net
PPT -> Vídeo
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Museus na Web e Redes Sociais | Vasco Marques www.vascomarques.net timelinemoviemaker.com
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Museus na Web e Redes Sociais | Vasco Marques www.vascomarques.net
Social Media
• Eventbrite – Gerir eventos gratuitos e pagos
• Flickr - galeria de fotos
• Scribd – Publicar docs e pdf
• Slideshare – Apresentações ppt
• Pinterest – Criar boards de exposições
• Twitter – hashtags relacionadas
• Google+ - integração com Google, crescimento
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Museus na Web e Redes Sociais | Vasco Marques www.vascomarques.net
Integração e website
• Caixa gosto, addthis, comentários, registo, plugin
• Site responsive? Dentro do facebook
• Galeria virtual com likes
• Rápido e simples
• Sem flash, vários dispositivos
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Museus na Web e Redes Sociais | Vasco Marques www.vascomarques.net
Mobile
Site mobile: responsive, plugin ou converter
Landing pages mobile
App (conduit,…)
Criar site: www.howtogomo.com/br
Qual a percentagem de facebook+mobile?Google AnalyticsOrigens de tráfego>Referências>facebook>Segmentos avançados>tráfego telemóveis
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Museus na Web e Redes Sociais | Vasco Marques www.vascomarques.net
Google Forms
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Museus na Web e Redes Sociais | Vasco Marques www.vascomarques.net
Onde estão os museus?
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• Quantos existem no facebook?
• Qual o lugar mais alto de um museu/galeria PT?
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Museus na Web e Redes Sociais | Vasco Marques www.vascomarques.net
Ranking Museus Mundo +2000
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Fonte: http://www.socialbakers.com/facebook-pages/type/museum-art-gallery/
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Museus na Web e Redes Sociais | Vasco Marques www.vascomarques.net
O seu museu está no Maps?
• Facebook, Foursquare, Google Places
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Museus na Web e Redes Sociais | Vasco Marques www.vascomarques.net
http://qrcode.kaywa.com/
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Museus na Web e Redes Sociais | Vasco Marques www.vascomarques.net 22
Vários modelos oficiais http://ads.ak.facebook.com/ads/FacebookAds/Facebook_Signs.pdf
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Museus na Web e Redes Sociais | Vasco Marques www.vascomarques.net
Checklist
Publicação no topo e em destaque Imagem, vídeo, interagir e passatemposPersonalizar página e Fan-gate Integrar website e outras redes sociaisGoogle Maps e outros locaisQR Codes, Visitas Virtuais InterativasSite e App mobile.
Teste regularmente novas ideias
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Museus na Web e Redes Sociais | Vasco Marques www.vascomarques.net 24
http://www.intel.com/museumofme
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Museus na Web e Redes Sociais | Vasco Marques www.vascomarques.net
Mais dicas e contactos
• www.facebook.com/vascomarques.net(acesso a downloads, recursos, dicas, etc)
• www.facebook.com/groups/redes.sociais.empresas/
• www.vascomarques.net
• Registe-se gratuitamente emwww.facebook-empresas.net