Mumbai Dabbawala

© Prof. Prasad GIT, Belgaum


MUMBAI DABBAWALABY

PROF. PRASAD KULKARNIGOGTE INSTITUTE OF TECHNOLOGY,

BELGAUM , KARNATAKA


Introduction 5000 dabbawallas and

1,30,000 dabbas delivered everyday

Began in 1885 when banker ask dabbawallas to deliver food and take food dabba back.

Mahadev Hari Bache founder of dabbawallas along with 35 farmers started dabbawallas system.


Customers Acquired through

word of mouth communication.

Food in Mumbai is costly and customer want region specific food.

Religious beliefs and food( garlic and fasting)


Why customer depend on dabbawallas Crowdie trains Water problem in

Mumbai Food is not ready at

the time customer leaves home.


Organization Owner profit sharing

model. Age profile of employees

18-65 years. 4 women workers. People with 10 -15 years

experience are called Senior managers are Muqaddams. They help in resolving dispute, coding, sorting

Dabbawallas foundation and Arun Joshi.


recruitment People of varkari in and

around Pune are only recruited.

Reference for new members is must.

Six month probationary with salary of Rs 3000.

To become permanent member of group one has to invest ten times the group salary. Ex X group monthly salary Rs7000 new member investment Rs 70,000.


High Job satisfaction Life time work with a group. Strict on discipline.( cap, time, no

alcohol)


Pricing Residents house, distance to railway

station and weight of dabba are prime characteristics for pricing

Price fixed by individual dabbawallas. Average monthly price Rs 100. Rs 7000 average salary Costs: Rs 200 train pass, Rs 200

Luggage pass, Rs Cycle maintenance, Rs 15 for charitable trust


schedule Move form residence to

near by station where cycle parked.

Go to customer location 30 houses per

dabbawallas. Lunch box either near

staircase or in front of door. Fixed time

30 – 60 seconds per house.

Take it on cycle parked outside apartment.


Bring that to railway station.

Handover the box to another dabbawallas who will take in the train.

Sort on the railway station Get into trains in 40

seconds. Take the crate near by Sort and distribute. Recollect the box. Bring back to station Redelivery.


1 ballard estate area.

Greeen : between thane and Kurla.

1 blue dabbawallas code

LB: building code No6 ; office No. LALIT; customer

name


Problems Increasing Mumbai

traffic Disruptions Natural calamities Two extra dabbawallas

per group. Less education and

avoiding traffic and railway bridge rules.

Mumbai terrorist attack and problems in new customer acquisitions.


Nuclear families Fast food culture Customized boxes Customer request to outsource cooking Not interested in cooking No promotional offers. Extension problems in other cities. Delhi is circular.


Internet and mobile based backend services.


Open to Discussion

Mumbai Dabbawala

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Transcript of Mumbai Dabbawala