Presented by-Ekta SharmaHemant GaurHimani

PanwarRajan

ChhanganiShubham Jain

Distribution Strategy of Mumbai Dabawala

Founder - Mahadeo Havaji Bachche

Founded - 1890

Raghunath Medge(left)Ganganath Talekar

President & General Secretary

Contents History of Mumbai Dabbawalas. What is NMTBSA? SWOT Analysis• Strength• Weakness• Opportunities• Threat

Organizational Structure. Coding system of Dabbawalas. Examples of Tiffin codes. Achievements. Conclusion.

History Mumbai Dabbawala carrying and

delivering freshly made food from home in lunch boxes to office workers.

Dabba – Box

Started in 1890 under British rule

125 years old and recognized as the best case of network management in the world even by the management gurus and growth.

Highly specialized trade

NMTBSA(Nutan Mumbai Tiffin Box Suppliers Association)

• History • Charitable trust• Average literacy rate• Total area coverage• Employee strength• No. of tiffins• Time taken

• Started in 1880• Reg. in 1956• 8th grade schooling• 60 kms• 5000+• 200000• 3 hrs

4,00,000 transactions every day.

Team work, discipline, honesty.Time management, ownership and pride in the

work.Customer satisfaction, low operational cost.Process consistency, service commitment.Satisfaction of team membersFinancial independence for the small group of

Dabbawalas.

1. STRENGTH

SWOT Analysis

2. WEAKNESS

Highly dependent upon Mumbai local trains.Limited access to education limits

diversification of members to other business/jobs.

Limited fund for the association limits the governing body to implement welfare schemes.

3. OPPORTUNITYTie up with caterers to serve variety of meals i.e.,

diet food, Chinese, continental food, food for fasting.

Expanding network in other cities. Generating revenue by promoting other brands. Diversification by offering miscellaneous services

like Courier, Rail/bus ticketing etc.Booking of service through internet and SMS.Opportunity of expansion of service on the

routes of Mumbai Metro.

4. THREAT

Flexi timing/ work from home culture.During high alerts in the city they have to

face a lot of problems in getting their self and all the lunch boxes checked so this creates problem and also the time is being wasted.

Catering services offering Tiffin services.Paper food vouchers and smart cards.

President

Vice President

General Secretary

Treasurer

Directors (9)

Mukadams (800)

Members (5000)

ORGANISATIONSTRUCTURE

13 MEMBERS

REGIONAL MANAGERS

DISTRIBUTORS

Coding System ofDabbawalas

VLP : Vile Parle (Suburb in Mumbai)

9EX12 : Code for Dabbawalas at Destination

E : Express Towers (Building Name)

12 : Floor No.

E : Code for Dabbawalas at Residential Station

3 : Code for Destination Station (E.g.. Narima Point )

Coding :-

Examples of Tiffin Codes

Achievements ISO 2000 Certificates to Dabbawalas

Six Sigma Certification by Forbs group

Outstanding service organization awarded by NIQR

Marketing through Dabbawala many T.V. Channels and newspaper

Conclusion It keeps operational cost as low as possible. It keeps capital investment bare minimum & give first priority to customers because they think that customer is not the Raja but Maharaja. Deviation from your core competency can reduce focus and affect current sales and profits negatively. Technology is to support business and business is not there to support technology. There is flat organization.

Any Quires ?