Multicanalita e-social-media-maurizio alberti-ecircle-20feb2013
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Maurizio Alberti Managing Director eCircle MULTICANALITÀ E SOCIAL MEDIA COME CREARE ENGAGEMENT E FIDELIZZAZIONE
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Transcript of Multicanalita e-social-media-maurizio alberti-ecircle-20feb2013
![Page 1: Multicanalita e-social-media-maurizio alberti-ecircle-20feb2013](https://reader034.fdocument.pub/reader034/viewer/2022051612/54bf84fc4a795997498b457e/html5/thumbnails/1.jpg)
Maurizio Alberti
Managing Director eCircle
MULTICANALITÀ E SOCIAL MEDIA COME CREARE ENGAGEMENT E FIDELIZZAZIONE
![Page 2: Multicanalita e-social-media-maurizio alberti-ecircle-20feb2013](https://reader034.fdocument.pub/reader034/viewer/2022051612/54bf84fc4a795997498b457e/html5/thumbnails/2.jpg)
INTRO
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REFERENZE
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TOP 100
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PERCORSO
Facebook to
Subscribe
Email & Social
Twitter to Email
Share to social
Email to Social
![Page 6: Multicanalita e-social-media-maurizio alberti-ecircle-20feb2013](https://reader034.fdocument.pub/reader034/viewer/2022051612/54bf84fc4a795997498b457e/html5/thumbnails/6.jpg)
EMAIL + SOCIAL
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EMAIL TO FAN
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FAN TO REGISTERED USER
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LIFE CYCLE STRATEGY
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RATING & REVIEW? YES PLEASE
Fonte: studio «come comunicano gli ecommerce» ecircle 2012
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UGC
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TWITTER TO EMAIL
![Page 13: Multicanalita e-social-media-maurizio alberti-ecircle-20feb2013](https://reader034.fdocument.pub/reader034/viewer/2022051612/54bf84fc4a795997498b457e/html5/thumbnails/13.jpg)
SHARE TO SOCIAL
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SOCIAL TO EMAIL..
![Page 15: Multicanalita e-social-media-maurizio alberti-ecircle-20feb2013](https://reader034.fdocument.pub/reader034/viewer/2022051612/54bf84fc4a795997498b457e/html5/thumbnails/15.jpg)
..EMAIL TO SOCIAL
![Page 16: Multicanalita e-social-media-maurizio alberti-ecircle-20feb2013](https://reader034.fdocument.pub/reader034/viewer/2022051612/54bf84fc4a795997498b457e/html5/thumbnails/16.jpg)
THANK YOU!
Maurizio Alberti Managing Director eCircle
it.linkedin.com/in/maurizioalberti/