MUJI DIGITAL Marketingの展望』„¡印良品ネットストア...

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無印良品ネットストア 『お客様と時間を共有する』 CRM & Digital Marketing戦略 奥谷 孝司 株式会社良品計画 web事業部部長 MUJI DIGITAL Marketingの展望』

Transcript of MUJI DIGITAL Marketingの展望』„¡印良品ネットストア...

  • CRM & Digital Marketing

    web

    MUJI DIGITAL Marketing

  • 1. MUJI DIGITAL Marketing

  • web

    Social Media &MUJI passport

    MUJI

    passport

  • C

    C

    MUJI

    C C

    C

    C C

    C

    web

    WEB

    net

    MUJI net

    store

  • 2. MUJI passport

  • webSocial Media

  • MUJI DIGITAL Marketing Version Up

  • MUJI passport

  • MUJI passport

  • Marketing Campaign Survive Rate

  • ()

    MUJI passport (MUJI

    passport)Lifetime Value

  • Mileage Service = Sales

    Mileage Service =Engagement

    New E Commerce Engagement Commerce

  • Omni ChannelIT

  • Big Data

    (I Know Syndrome)

  • (Big Data=CRMSocial Media

  • POS

  • Marketing Automation

  • Recommendation

  • ITMarketing