Moving to the media (2 slides per page)

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Moving to the Media Websearch Academy 2013

14 October 2013

© Arthur Weiss, AWARE, 2013

© AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

Arthur Weiss Email: [email protected] / Twitter: @awareci

www.marketing-intelligence.co.uk 14 October 2013

Moving to the Media Searching for Multimedia Material

WebSearch Academy Internet Librarian International


Multi-Media Categories •  Still images (& Animated Gifs)

  Photos, Paintings, Line drawings, Cartoons, etc.   Charts & Diagrams   Infographics

•  Video   Animations, video, etc. with/without sound

•  Sound   Music, spoken voice, noises, etc.   Podcasts

•  3D Media   Objects / 3D-printing instructions

•  Interactive content   Computer games, online training, etc.

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Indexing multi-media

Meta-Data •  File Type,

File Size, File Date, Geo-coding, etc.

Content •  Colour,

Type (photo, line drawing, etc.) Faces, etc.

Textual descriptions •  Alt Tags,

Image Title, Captions & other text on web pages

Links pointing to the media

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Image Searching Image directories •  Commercial (pay to access) e.g. Getty Images, Corbis, Shutterstock,

Stockphoto, Fotolia and many more. •  Image sharing: Flickr, Picasa, Photobucket, etc. •  Social media: Pinterest, Tumblr, etc.

Image search •  Google, Bing, Blekko, Yahoo! •  PicSearch, Sprixi •  TinEye •  Stock Photo Collections: Everystockphoto •  Infographics: Visual.ly, nfogfx.com and others •  PicScout ImageTracker – commercial software used to locate

copyright infringement •  Google Goggles (Android App) – Identify pictures, sites & sights, or

scan business cards / translate text

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Commercial Sites

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Image Sharing: Flickr

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Image Sharing: Picasaweb.google.com

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Social Media: Pinterest & Tumblr

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Image Searching – Google

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Image Searching – Bing

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Image Searching – Bing

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Image Searching – Yahoo! & Blekko

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Image Searching – PicSearch

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Image Searching – Sprixi

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Image Searching – TinEye

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Image Searching – TinEye

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Charts & Diagrams

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Also consider •  Google.com/publicdata •  WolramAlpha, etc.


Image Searching – Worked Example

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http://searchresearch1.blogspot.co.uk/2012/01/wednesday-search-challenge-which.html

“Below are four pictures of steeples…. I'm quite taken with steeples, finding them fascinating, and love to take photos of them as I travel around. Which of these is the oldest steeple? Identify each steeple and give its construction date?”

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The other three steeples gave 0 results on TinEye.



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None of the other steeple pictures could be located / identified using Google

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The 4 steeples are St Catherines

(rebuilt in 1957), The Rathaus

(1897). St Nicolai (1874) St Michaelis

(rebuilt 1952).

Look for information on the other 4 churches / search for images of <Hamburg Steeples> / <Hamburg churches> on Flickr, Google Images, etc. (Take care not to make assumption all steeples are from churches!)

Note how St Michael’s Church is described in the Google description: “St. Michael's Church, is one of Hamburg's five Lutheran main churches…”

Go back to the question: “Which of these is the oldest steeple? Identify each steeple and give its construction date?” There is an assumption in the question that all 4 steeples are linked or connected in some way.

Finding the answers….


Video Searches Video Collections •  Video Sharing: YouTube, Vimeo, DailyMotion, Metacafe,

Blip.tv, Youku, etc. •  Commercial: Various News services, BBC, TED, iTunes,

etc.

Video search •  Google, Bing, Yahoo!, Blekko, etc. •  YouTube •  PlayAudioVideo.com, Blinkx.tv

MOOCs and online learning •  iTunes, MOOC-List.com, Coursera, etc.

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Videos.google.com

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Bing.com/videos

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YouTube – Advanced Search

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PlayAudioVideo.com?

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Global TV •  Many (most) TV channels are

now available online   E.g. BBC iPlayer

•  Some cover multiple channels e.g. Wherever.tv

•  Some restricted in some regions e.g. Hulu.com for US TV (overcome with Hola unblocker plugin)

•  Archive.org for some historical news (mostly US)

•  TVEyes.com – fee based service for searching global TV for keywords mentioned

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Access websites blocked or censored with the totally free Hola Unblocker VPN proxy service.


Audio Searches Sounds

•  FindSounds.com

Music •  Shazam.com – also tablet / phone apps • Musipedia.org • Mrtzcmp3.net • Musgle.com / googlemusicsearch.com – use Google API to search Google

for music •  Several others e.g. mp3-search-engine.com

Podcasts / Internet Radio / Spoken Word, etc. •  Podcastdirectory.com, Soundcloud.com •  Archive.org •  Pandora (blocked in Europe), Last.fm, Grooveshark.com etc. •  iTunes, Spotify, etc.

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Findsounds.com

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Musipedia.org

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mrtzcmp3.net

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The Spoken Word

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The Spoken Word

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iTunes – Films, TV, Courses, Podcasts….

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3D-Printing •  Emerging area – with several search sites

  Thingiverse   Defcad   3DBility   Yahoo! Japan

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3D-Printing

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Legal Issues

•  Purpose for downloading / reproducing media

•  Creative commons, CopyLeft, Licensing, Royalty Free (vs. Free to use), etc.   Commercial versus personal use

•  BitTorrents   Search Tools (e.g. isohunt.com, thePirateBay –

although now blocked in many countries including the UK)

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Arthur Weiss is the managing director of AWARE - a UK based consultancy specialising in marketing & competitive intelligence analysis.

Contact Details: Web Sites: www.marketing-intelligence.co.uk E-mail: [email protected]

Twitter: @awareci

Telephone: +44 20 8954 9121 Fax: +44 20 8954 2102

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Moving to the media (2 slides per page)

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