MODENASMotosikal dan Enjin Nasional Sdn. Bhd

Company Info :

• Type : Public• Founded :Established 1995• Headquarters : Gurun Kedah , Malaysia• Industry : Motocycles• Website : Modenas Offical Website

Company Background• Establish in 1995• Motosikal dan Enjin Nasional Sdn. Bhd (National Motorcycle

and Engine Company), or known as Modenas • Malaysian national motorcycle company • producing various small motorcycle models below 200cc

targeted for local market and export. • headquarters and factory at Gurun, Kedah, Malaysia.• Modenas was formed in 1995 and majority of its shares were

held by KAWASAKI, Sojitz, Khazanah Nasional and DRB-HICOM.

• achieved it's 1,000,000th unit production in June 2007.• Currently exporting to 13 countries worldwide with Greece

being the largest importer.

Factor of competition/value factor1. Design2. Specification3. Quality4. Brand5. Perceived (public opinion)6. Maintenance / service7. Warranty / service after warranty8. Technology9. Safety / comfortable10. performance

Key to value curve ( ERRC )Eliminate

late launching new product old / bad design low specification motorcycle

Raise

technology design promotion part quality join motor race ( Malaysian Cub Prix) sales

Reduce

Service / maintenance Customer unsatisfied Using low part quality Customer waiting time

Create

New / Latest technology Win Malaysian Cub Prix tagline Use celebrity as ambassador multi choice type promotion

Strategy Canvas for Modenas motorcycle sales in Malaysian

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Naza bikes

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Create :

1. Latest technology:- Use latest technology to all new model example use front and rear disc break, coolant for cooling system, injection engine and electronic valve to increase performance and save fuel consumptions (VVT-I, cVTC, DVVT) and create big cc for all model.

Create :-

2. Win Malaysian Cub PrixCub Prix very important part to all company in

Malaysian to attractive Malaysian buyer. If company win Cub Prix sales volume also increase. Company can use a expert rider, create good strategy in the race and make a good modification to motorcycle example use suitable part racing only in the race.

Create

3. Tagline:- Create a unique tagline to attract customer

attention example “ Quality no Compromise” , “Build from Expert” and “ design for expert rider”.

4. Celebrity:- Use famous celebrity as a ambassador to

promote product to public. Actually, public very fanatic to their idol, so we can influence their thinking when to buy a motorcycle.