Mobilno oglašavanje
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Transcript of Mobilno oglašavanje
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mobilno oglašavanjeMobile Monday Serbia #005
Monday, December 5, 11
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Monday, December 5, 11
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vs
Monday, December 5, 11
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0
1.25
2.5
3.75
5
2010 2011 2012 2013 2014 2015
4.4
3.38
2.53
1.8
1.230.74
mobilno oglašavanje u SAD (milijarde $)
izvor: eMarketer
Monday, December 5, 11
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2010: 1,6 milijardi $
2011: 3,3 milijardi $
2015: 20,6 milijardi $
mobilno oglašavanje u svetu
izvor: Gartner
Monday, December 5, 11
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engagement conversion
Šta je oglašavanje?
Monday, December 5, 11
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Šta je rich media?
rich media engagement
Monday, December 5, 11
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rich media do sad
Monday, December 5, 11
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Bye, bye, Flash
Monday, December 5, 11
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rich media sad
Monday, December 5, 11
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ekosistem
Monday, December 5, 11
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Celtra i AdCreator™
"samouslužno"mobilno oglašavanje
WYSIWYG izradaHTML5 oglasaza iOS i Android
integracija sa oglašivačkim mrežama
analiza interakcije korisnika sa oglasom
Monday, December 5, 11
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formati
Monday, December 5, 11
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primeri
Monday, December 5, 11
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celtra.com/gallery m.httpool.com
više primera na:
Monday, December 5, 11
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Srbija?
Monday, December 5, 11
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Internet u Srbiji
izvor: ITU
4 miliona
Monday, December 5, 11
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Pametni telefoni u Srbiji
1 milionizvor: Danas
Monday, December 5, 11
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ciljna publika
Monday, December 5, 11