Mobile’SEO’Issues’&’’...
Transcript of Mobile’SEO’Issues’&’’...
Mobile SEO Issues & App Store Op3miza3on
January 9, 2011 Barry Schwartz
About Me
• Barry Schwartz • CEO of RustyBrick, Web Dev Shop in NY
• Founder of Search Engine Roundtable • News Editor of Search Engine Land • Your Host For SphinnCon Israel 2011 • Known For Some iPhone & Android Apps
Mobile SEO & App SEO
• Mobile SEO Issues – Smart Phones – Old Fashion Phones
• App Store SEO – Apple App Store – Android Market
Mobile SEO Issues : Old Phones
• Google’s Mobile Index vs. Web Index • UserAgent : Googlebot-‐Mobile
• HTTP "Accept” Header to Serve Mobile Pages
• Mobile Markup Languages – WML, XHTML Basic, XHTML MP & cHTML
• Mobile XML Sitemap
• Resources: h^p://goo.gl/izztR
Mobile SEO Issues: Smart Phones
• Detect UserAgent: h^p://goo.gl/QC5TY • Use Special Stylesheet • Keep URLs The Same
• Keep Content The Same
• Make User Interface Easier
• Make Speed Faster
Example
Desktop Version
Mobile Version
Printer Version
Mobile SEO Issues
• Duplicate URLs with Same Content – m.domain.com
– domain.com/&printable=yes
• Different Content on Same URLs – Cloaking – IP Delivery
• One Site, One Content, Different Dress
App Store SEO
• Apple App Store • Android Market
Apple App Store SEO
• Inclusion Requires Apple's Approval – Create Useful App That Apple will Approve – Sign Up As Apple iOS Developer – Test App Before Submigng – Submit App To Apple
– Wait Week(s) For Approval
Apple App Store SEO
• Keyword Research – Know What Apple Likes To Promote
– See Popular Keywords Via Sugges3ons Drop Down – Top App Categories in Store – Watch App Review Blogs
Apple App Store SEO
• Get People To Download & Share – Facebook Connect – Share on Twi^er – Create Buzz – Update App Ojen – Give Away For Free (Promo Codes or Free App)
Apple App Store SEO
• Keywords in App Name
Apple App Store SEO
• Ask For Reviews from Users – Wri^en Reviews
– Star Ra3ngs
Apple App Store SEO
• Keyword Stuffing in App Descrip3on – More Keywords – Piggy Back Off Popular App Names
– Reinforce App Name – Mul3ple Languages In App Descrip3on
Apple App Store SEO
• Link To App Via Your Web Site • Link To App Via Other Apps
Apple App Store SEO
• Add App to iPhone Directories – h^p://iphoneapplica3onlist.com/submit-‐iwidget – h^p://www.iphoneappreviews.net/ – h^p://www.appleiphoneschool.com/ – h^p://www.whatsoniphone.com/ – h^p://iphone.iusethis.com/ – h^p://www.viewpoints.com/Sojware – h^p://www.appvee.com/ – h^p://www.appstoreapps.com/
Apple App Store SEO
• iTunes URLs Rank in Google
Apple App Store SEO
• Final: Do App Updates
Apple App Store SEO
• Inclusion Requires Apple's Approval • Keyword Research • Get People To Download & Share • Keywords In App Name • Ask For Reviews from Users • Keyword Stuffing in App Descrip3on • Links • Directories • iTunes in Google • Update The App
Android App Market
• Inclusion: Almost Anyone Can Submit An App – Create The App – Post It To The Market – Available Immediately – So Are Updates To The App
Android App Market
• It's Wild Wild West • Tons Of Junk Apps • Spam Apps
• Dangerous Apps • But Google May Fix Spam Soon
Android App Market
• SEO Basics Same As iPhone, for Most Part – App Names
– Descrip3ons Are Short (Too Short) – Only Two Pictures Allowed)
Android App Market
• Update Ojen, Like Old School SEO – “Just In” Category – Top Of The List For Being Updated or New
Android App Market
• Useful Apps Are Key – Word Of Mouth
– People Repeat Use – Same Promo3on via Directories & Blogs – All Lead To More Downloads
Android App Market
• Free Is Be^er on Android vs iPhone
Android App Market
• Free Uncensored Inclusion • Keyword Research • Spam (Old School SEO) • Get People To Download & Share • Keywords In App Name • Keyword Stuffing in App Descrip3on • Directories • Free • Update The App
Search Ads For Apps
• AdWords To Promote Apps – Android – iPhone
• h^p://goo.gl/8gIqT
Mobile SEO vs App SEO
Thank You!