Mobile Publisher: The Good, The Bad, The Ugly

February 2013

About GAMEVIL

주요 게임주요 게임Top-Tier Mobile Games

Founded in 2000

200 employees

200M installs on iOS & Android

Offices in Los Angeles, Seoul, Tokyo

10

GAMEVIL Partner Fund

201011 Ti-tles

201122 Ti-tles

201246 Ti-tles

Wider User Base

In-house Games

3rd Party Games

10 9 11

1 13 35

Internal R&D 3rd Party Sources

Developers 137 400+ developers (40 third-party companies)

Genre Core Gaming Various Genres

Strategy Long Term Time to Market

3

$10M (2011) + $10M (2012) GAMEVIL Partner Fund

Financials

2005 2006 2007 2008 2009 2010 2011

8,890 10,182 10,362

15,378

24,403

30,615

42,753

1,793 944

1,498

6,239

13,609

15,634

17,489

1,653 1,185

953

5,280

11,827

14,794

16,101

Sales OP NI

CAGR: 29.9%

•Notes - 2005~2009 : Based on K-GAAP Standards ; Parent company based accounting - 2010~2011 : Based on K-IFRS ; Consolidated based accounting

Sales: 70,242M KRW, Operating Profit: 24,133M KRW, Net Profit: 22,442M KRW in 2012

Transformer GAMEVIL

Premium Games

$0.99 Games

Multiplatform

Distribution

Free to Play

3rd Party Publishing

Social Gaming

Games as a Service

Transformer GAMEVIL

2011 1H 2012 1H0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

5,040

13,133

11,145

18,650

69%

31%

59%

41%

Over-

seas

16,185

31,783

(Unit: M KRW)

부분유료화

2011 1H 2012 1H

55%

93%

45%

7% In-AppPurchase

2011 1H 2012 1H

56%

91%

44%

9%Smart-phone

Successful Publishing Relationship

Publisher Roles = Developer Needs

Publisher Roles = Developer Needs

Funding

Monetization

User Acquisition

Distribution

Different Forms of Funding

Minimum Guarantees Equity Investment IP Investment

Marketing Fees Project Funding

Common Interests for GaaS

Different Interests for GaaS

F2P Games

Paid Games

Tips on Internal & External User Ac-quisition

Targeting similar user demographics? Social network integration? Control over external UA campaigns? Asking for publisher’s attention?

Platform Featuring& Press Coverage

Paid User Acquisi-tion

CampaignsSocial & Publisher Network Promotion

GAMEVIL Circle

200M+ Downloads

GAMEVIL Marketing

Tips on Monetization

Freemium revenues passed paid in 2011.

Tips on Monetization

Cartoon Wars & Air Penguin

Cartoon Wars, Cartoon Wars 2, Cartoon Wars: Gunner, Cartoon Wars: Blade, LINE Cartoon Wars

Air Penguin

PAID -> FREEMIUM

Games as a Service (Social Network Games)

Update Plans? Server Costs? QA? CS?

Distribution Channels: iOS & Android

Distribution: What’s Next?

Asia

World Population

Distribution: Japan, Korea & Other Countries

You Know These Companies…

But Are You Aware Of These Compa-nies?

5 from Korea, 5 from Japan

GAMEVIL Inc.

GAMEVIL JAPAN Inc.GAMEVIL USA Inc.

HQ in Seoul, KoreaSince January, 2000Mobile Games Development and Publishing

Branch office in Tokyo, JapanSince December, 2011Mobile Games Publishing

Branch office in LA, USASince February, 2006Mobile Games Publishing

GAMEVIL CHINA, Inc.Branch office in Beijing, ChinaPlanned in 2013Mobile Games Publishing

GAMEVIL in Key Smartphone Markets

Distribution: Monster Warlord Downloads

Distribution: Punch Hero Downloads

These Aren’t The Only Stores…

Distribution: Social Networks

70M+ Users

100M+ Users

300M+ Users

Social Networks: They Recommend Games…

Social Networks: You Can Use Their Social Graphs…

Developer Needs Attention

Funding

Monetiza-tion

User Acquisition

Distribution

Attention

+

Exhibitions

Experience working with Developer Partners

1st Party vs 3rd Party Revenue

Hobby Project?

44% of Salesfrom 3rd Party Titles

Finding the Right Partner

Get the right funding option

Utilize all user acquisition channels

Maximize the revenue with freemium

Attack all distribution channels available

Confirm dedicated attention

Thank You

biz@gamevilusa.com