Mobile Mobile MarketingMarketing

Why It’s Good for BusinessWhy It’s Good for Business

Mobile MarketingMobile Marketing

• People are spending more time on their mobile phones than ever before.

• As marketers we have to understand these new types of consumers and how best to reach them.

• Technologies like geolocation and mobile tagging can help us better understand the mobile consumer and deliver more relevant massages.

Mobile is ImportantMobile is Important

• 58% of all US consumers already own a smartphone. Source: comScore

• Over 1.2 billion people access the web from their mobile devices. Source: Trinity Digital Marketing

• Global mobile traffic now accounts for 15% of all Internet traffic. Source: Internet Trends 2013

Mobile is ImportantMobile is Important

• No one screen size has more than 20% of the market share. Source: Mobify Research & Development

• Almost half a billion tablets will ship in 2013 and 2014 alone. Source: Gartner

• Tablet users spend 50% more than PC users. Source: Adobe

Mobile is ImportantMobile is Important

• 61% of people have a better opinion of brands when they offer a good mobile experience. Source: Latitude

• 60% of mobile shoppers use their smartphones while in a store, and another 50% while on their way to a store. Source: Deloitte Digital

• 90% of people move between devices to accomplish a goal, whether that’s on smartphones, PCs, tablets or TV. Source: Google

Mobile is ImportantMobile is Important

• Mobile-based searches make up one quarter of all searches. Source: The Search Agency

• 95% of smartphone users have searched for local info. Source: Google

• Every 100ms increase in load time decreases sales by 1%. Source: Amazon

What is the Size of the What is the Size of the Mobile Market?Mobile Market?

Mobile AdvertisingMobile Advertising

Mobile Advertising by Region,Mobile Advertising by Region,Worldwide (Millions of Dollars)Worldwide (Millions of Dollars)

Mobile Business, E-Commerce Mobile Business, E-Commerce & Payments& Payments

Top Commercial Venues Where Top Commercial Venues Where People Use Their Mobile DevicePeople Use Their Mobile Device

Mobile PreferencesMobile Preferences

Holiday Shopping PotentialHoliday Shopping Potential

Almost Almost ¼¼ of all online shopping on Black of all online shopping on Black Friday in 2012 was done on mobile and Friday in 2012 was done on mobile and tablet devices.tablet devices.

Source: Internet Trends 2013Source: Internet Trends 2013

MOBILE USERS WILL DO MOBILE USERS WILL DO ANYTHING AND EVERYTHING ANYTHING AND EVERYTHING DESKTOP USERS WILL DO, DESKTOP USERS WILL DO, PROVIDED IT’S PRESENTED PROVIDED IT’S PRESENTED IN A USABLE WAY.IN A USABLE WAY.

- Brad Frost- Brad Frost