Móbile e Novas Tendências - Breno Koscki
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M-COMMERCE NÃOÉ MAIS FUTURO!
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Mobile commerce deve dobrar nos Estados Unidos este ano.
Fonte: Internet Retailer e e-Bit
9,2%
27bi (novo)
1,85%
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M-Commerce – Brasil
Fonte: Hi-Midia
PESQUISA HI-MIDIA
1/3 já fizeram compras de seu dispositivo móvel
93% usam o mobile para comparar ofertas
87% já desistiram de uma compra
http://goo.gl/5SbNh
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Alguns “probleminhas”para resolver.
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Mobile + Segurança
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Boa parte das plataformas alugadas não estão
adequadas.
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Então na verdade a solução está em...
- Internet mais rápida- Site ou Aplicativo adequado a navegação- Segurança no pagamento- Facilidade de enviar dados- Equipamentos mais baratos
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4G impulsionará m-commerce no Brasil?
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Fonte: Terra
MP DO BEM PARA SMARTPHONES:“Ministro Paulo Bernardo: Brasil terá smartphones à venda por R$ 200 até o Natal”
Ministro Paulo Bernardo
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Google Wallet
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Google Wallet
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Navegação em Notebook é diferente deNavegação em Smartphone, que é diferente de
Navegação em Tablets que podem ser diferentes.
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Modelos são criados apartir das necessidades e experiências das pessoas.
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Design simples:convenção de uso
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Ofereça algoem troca!
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Lembre-se:As oportunidades estão onde nascem os problemas.
Obrigado!