Mobile app reskinning

Mobile App Reskinning

Keyword Research

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It’s all ABOUT Traffic


ASO ?With over 2 million mobile apps in the major app stores, getting your app discovered is one of the biggest issues facing mobile app publishers today. If you’re in the mobile app space, it’s important to understand the various methods for marketing your app. We’d like to share with you one very important technique that continues to be overlooked by most – app store optimization (or ASO for short).

According to Forrester, 63% of apps are discovered through app store searches. This makes search, in the app store, the most used method for discovering and downloading new apps. Recently, at Google I/O, Ankit Jain reported that “For the average app, search actually makes up the vast majority of installs.” Simply put, this means that:

If you’re not using ASO to increase your app’s search ranking, you’re missing out on the largest discovery channel available to your app.

With hundreds of thousands of apps in each app store vying to rank above one another, the amazing reality is that the majority of publishers are not investing in app store optimization. So here’s our gift to you: ASO is your secret weapon. Spend time every week improving your ASO, and you will meaningfully impact your app’s ranking and overall success.


Why is ASO important?

http://techcrunch.com/2013/04/17/forrester-app-discovery-report/

http://www.insidemobileapps.com/2013/05/17/google-discloses-how-search-for-google-play-works-for-the-first-time-12-percent-of-dau-search-for-apps-daily/

Main Factors:

Title – The keyword placed in the title should be the one with the heaviest search traffic. Spend time researching which keyword that is, because changing your title often to include different keywords can be detrimental. As your app begins to rank higher and gain more reviews, news of your app will begin to spread by word of mouth. Changing the title can make it difficult for word to spread about your app.

Keywords – To improve your search rankings, you need to know which keywords are relevant and used most often by your target audience. It is helpful to monitor competitors in order to realize how you compare week to week.


What are the mechanics of ASO?

Secondary Factors:

Total # of Downloads – Your number of downloads are extremely important to ASO, but you don’t have complete control over them.

Ratings and Reviews – Also important and difficult to control. However, there are ways to incentivize happy users to rate and review.


What are the mechanics of ASO?

App Annie MobileDevHQ AppTweak Sensor Tower SearchMan Mobile Action Appcodes Gummicube App Mind


Free and Paid tools

https://www.appannie.com/

http://www.mobiledevhq.com/

http://apptweak.com/

https://sensortower.com/

https://sensortower.com/

http://searchman.com/

https://www.mobileaction.co/

http://www.appcodes.com/

http://www.gummicube.com/

http://appmind.co/

http://appmind.co/

ASO is a process that needs to be monitored and constantly tweaked over a period of time. Your optimal set of keywords rarely is the set that you first opt to put in the app store.

Today, the most common approach to ASO is no approach at all. Developers often pick keywords and write descriptions at the last second during an app’s submission process. In most cases, little or no research on keyword searches occurs before the app submission, leaving most apps hidden and the likelihood of discovery quite low.


Mobile App Reskinning

Keyword Research


Mobile app reskinning

Data & Analytics

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