Mobclix Presentation at iPhone Play 2009 Event
-
Upload
vgurbuxani -
Category
Technology
-
view
543 -
download
2
description
Transcript of Mobclix Presentation at iPhone Play 2009 Event
Transforming Mobile Applications Into Businesses
1
iPhoneAppTrends
• Over1BillioniPhoneApplica4onsDownloaded• Over50,000Applica2onsintheAppStore• $25+BillionMarketplaceinthenext5years
2
AppStoreisgrowingat38%permonth;adding~200apps/day
PricingTrends:23percentofappsarefree;41percentcost$0.99
BuzzIndex:60percentofallcommentsmadeareregardingfreeapps;16percentofcommentsaremadearound$0.99apps
DeviceBreakdown:56%areiPhone;43%areiPodTouches
DataUsage:58%WiFitraffic;33%carriertraffic;9%None(nodataconnec4onpresent)
Under‐ServedCategories
• Games&Entertainmenthavethebulkbutareusedless
• U4lityAppshavesmallerdownloadsbutmuchhigherusage
• LargeWhiteSpaceforDevelopers
0
5000
10000
15000
20000
25000
30000
35000
40000
October November December January February March April
AppStoreGrowth
CategoryBuzz
6
0
10000
20000
30000
40000
50000
60000
70000
CategoryBuzzIndex
#ofreviews
$0.00
$1.00
$2.00
$3.00
$4.00
$5.00
$6.00
$7.00
$8.00
$9.00
$10.00Ac4on
Adven
ture
Arcade
Board
Books
Busine
ss
Card
Casino
Dice
Educa4
on
Educa4
onal
Entertainm
ent
Family
Finance
Health
&Fitn
ess
Kids
Lifestyle
Med
ical
Music
Naviga4
on
New
sPh
otograph
yProd
uc4vity
Pu
zzle
Racing
Reference
RolePlaying
Simula4
on
SocialNetworking
Sports
Strategy
Travel
Trivia
U4li4es
Weather
Word
AvgPrice
AvgPrice
0
10
20
30
40
50
60
70
80
90
100
Ac4on
Adven
ture
Arcade
Board
Books
Busine
ss
Card
Casino
Dice
Educa4
on
Educa4
onal
Entertainm
ent
Family
Finance
Health
&Fitn
ess
Kids
Lifestyle
Med
ical
Music
Naviga4
on
New
s
Photograph
y
Prod
uc4vity
Puzzle
Racing
Reference
RolePlaying
Simula4
on
SocialNetworking
Sports
Strategy
Travel
Trivia
U4li4es
Weather
Word
MaxPrice
MaxPrice
0
100
200
300
400
500
600
700
800
LocalizedApps
0.00
5.00
10.00
15.00
20.00
25.00
30.00Ac4on
Adven
ture
Arcade
Board
Books
Busine
ss
Card
Casino
Dice
Educa4
on
Educa4
onal
Entertainm
ent
Family
Finance
Health
&Fitn
ess
Kids
Lifestyle
Med
ical
Music
Naviga4
on
New
sPh
otograph
yProd
uc4vity
Pu
zzle
Racing
Reference
RolePlaying
Simula4
on
SocialNetworking
Sports
Strategy
Travel
Trivia
U4li4es
Weather
Word
AverageFileSize(MB)
AvgFileSize
Applica4onsGoingForward
• AppDiscovery:RiseAbovetheCluger• Priceyourappforyouraudience• Mone4zeinthe‘Free’Realm• Analyzeandunderstandyourcustomers• LeveragehugeWhite‐SpacesintheAppstore
ThankYou
• VishalGurbuxani• [email protected]• hgp://www.mobclix.com