How to build a fashion b2b store using Magento

• eLogic • Chernivtsi, Ukraine• @pashok_ua• pavlo@elogic.co

Pavlo Okhrem

Table of contents1. About me:

• Who am I?• What do I know about ecommerce?• What expertise do I have in b2b commerce?

2. B2b strategies:

• Strategies: their pros and cons

3. Why Magento?

Magento key features which makes it the top b2b platform

4. B2B UX components

• What makes b2b stores different from b2c stores? • What is important when building a b2b user experience?

5. Admin enhancements for a b2b store

• What features should be built to make it easier to use for managers?

6. B2B + Fashion industry: important take aways

• How we did it?

7. One important thing to remember.

• What I would like you to remember from today’s presentation

PHOTO

About me CEO and Co-Founder at eLogic Commerce

Vice president of International affairs at Cluster BIT

Co-founder and chairman at Chernivtsi IT CEO Club

Participant in international business programs in Sweden and Norway

B2B Market size

$6.7 trillion $3.2

trillion

B2B by 2020

B2C by 2020

B2B strategies

Wholesale Marketplace Retail+Wholesale

Wholesale strategy is used when you are selling to resellers. Usually this kind of

stores earn because of the big turnover.

A strategy when you are a platform where wholesalers

and retailers meet. Usually you charge on a transaction fee. This can be done as a drop ship or when sellers ship

directly from your warehouse.

This is a type of an omni channel

strategy where you are selling in both

channels: retail and wholesale

Example companies B2B strategies

Marketplace Wholesale B2B+B2C

The world’s leading B2B marketplace.

Zoetis is a famous animal

health company that is selling

wholesale worldwide.

The world’s leading B2B +

B2C marketplace. Their strategy is

that Amazon is all about logistics

Important featuresFor a b2b store

Order history. It’s very important to have an order history, because it can save much time for a business customer if he wants to order the same positions again.

Quick order. Some times the B2B users know what they want, so the quick order or order by sku feature will save their time.Shipping. You have to provide your customer with different shipping providers and methods, because often business customers don’t want to wait.

Auto order. Loyal customers often order the same items once a while. So usually it’s good to provide such a feature like auto order.

Tracking. You have to make tracking for customers, so they can easily track the progress of their business order.Invoices and taxes. It’s very important that your customers can form the invoices and taxes in their user panel, so it’s easier for them to do accounting.

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B2B Sales57% of all B2B buying

decisions are made beforea person ever contacts a

company’s sales force

Key B2B Principles

Magento B2BWhy Magento?

Seriously? Are you kidding?

Magento B2BBenefits of using Magento

UX Components

S

C

Q

F

S

S

N

Filters

Speed cart

Configurable products

Quantity buttons

Add to cart from search

Suggestions

Easy navigation

B2C UX components

B2B UX componentsConfigurable product

B2B adminWhat managers need

Quick processing of orders. The less steps it takes from a moment when the order was created to the moment when the customer receives the goods: the faster you will get a loyal customer.

Segmentation of customers. There should be a difference between corporate and private b2b customers.

CRM and ERP integration. It is always important to keep your stock and customers base up to date, so you can provide a great service.

RMA. You have to react quick if your customer want to replace some products, because they were damaged.

Statistics. Your managers should have an overall statistics of the store such as: top searches, top ordered items, so they can know what items will end in stock soon in advance.

Reports. B2B is a complex thing, so you have to have many reports on sales, customer groups and statistic. That will help you grow your wholesale businesses

B2B adminanalytics

B2B adminCustomer groups

B2B adminPrice breaks

Fashion b2b commerceImportant take aways

Images Attributes Configurator

TimeIn a fashion

industry the buyer want to see what he buys, that’s

why the product images is a must

When we’ve built a fashion b2b store we had to make a possibility to add different

sizes and colors from a single product page.

Another cool feature is a suggestions (Would you like to add x shirts of this color?)

In our case it was a store which was selling the

customized apparel, so first we designed a

configurator to upload images and than a possibility to add

products.

It’s very important to keep in mind that when building a complex b2b store you

have to make a time of an average visit from the

moment of selection to the transaction end as fast as possible, because time =

money

1. You can’t ignore mobile2. Logistics speed will increase3. Transaction amount growth4. Demand growth

B2B trends in 2016

Conclusions

Conclusions• Before you start, you should understand what type of B2B business

are you

• Deconstruct your processes

• Know your customer

• #1 Priority is shipping fast

• The most important thing. Customer service is very important.

Any questions?

CONTACT Me