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XAVIER INTSTITUTE OF SOCIAL SERVICE

MARKETING PRESENTATION ON

KRISHI MITRA( A COMPLETE SOLUTION OF AGRO-PRODUCTS AND ITS

MARKETING )

SUBMITTED TO:PROF.A.R.BODRA

SUBIMITTED BY:

(Finance – I (06-08))41 - Pankaj Shukla

42 - Arleena Priyanka Kujur 43 - Madhumita Mukherjee44 – Richa Sinha45 – Shweta Saini

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CONTENTS

• Introduction• Various lines of business• Generation of idea• Krishi mitra• Its introduction• Its objective• Customer requirements• Meetings the needs• Cost and profit strategy• Our strength• Conclusion

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We are representing Pantaloon Retail (India)Ltd. Our concept is based on the fact that Pantaloon India Ltdis entering into Rural Market. The idea is basically to explorethe Indian Rural market, establishing retail marketing sector there and to provide agricultural goods required under oneroof.

Introduction Pantaloon Retail (India) Limited, is India's leading retail

company with presence across multiple lines of businesses.The company owns and manages multiple retail formats thatcater to a wide cross-section of the Indian society and is ableto capture almost the entire consumption basket of the Indianconsumer. Headquartered in Mumbai ( Bombay), thecompany operates through 4 million square feet of retailspace, has over 140 stores across 32 cities in India andemploys over 14,000 people. The company registered aturnover of Rs 2019 crore for FY 2005-06.

Future Group's vision is to, "Deliver Everything,Everywhere, Everytime to Every Indian Consumer in the mostprofitable manner." One of the core values at Future Group is,'Indianess' and its corporate credo is – Rewrite rules, Retainvalues.

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Various lines of business of Pantaloon are asfollows-

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GENERATION OF IDEA

1) Indian Rural Scenario• 70% of population lives in villages.• 74 crore population is rural.• It consists of more than 12 crore household• More than 740 million consumers• ¾ of country consumer is rural

2) Contribution in Indian economy• Half of the country’s income comes from rural market•

26% of GDP comes from rural sector

3) Tremendous scope for increase in agricultural produceThis sector is the most neglected and needs lots of

investment and attention. The immense potential of Indianagriculture is waiting to be unleashed.

4) No organized marketThe Indian rural market is un organized, scattered,

diverse and heterogenous sector. The endemic constraintsthat shackle this sector are well known – fragmented farms,weak infrastructure, numerous intermediaries, excessivedependence on the monsoon, variations between differentagro-climatic zones, among many others. These pose their own challenges to improving productivity of land and quality of crops. The unfortunate result is inconsistent quality anduncompetitive prices, making it difficult for the farmer to sellhis produce in the world market.

5) Buying behaviour • Lifestyle is changing , influenced by urban area• They want no intermediaries between them and

potential market for their product.

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KRISHI MITRA

“HAMARA LAKSHAY KISSAN KO SWAWLAMBIBANANA HAI”

It is an old saying that if your base is strong then thebuilding is also strong and the base of India is villages. In thecoming year Pantaloon will have to counter the biguligs of retail industry like Ultramart, Reliance retail and severalothers.

In order to counter this and attack and attack onits opponents it will have to equip itself with all the arms and

ammunition. The arms and ammunition are to get everythingin our menu what ever consumer is demanding or what maydemand in future.

There is immense potential in rural India. Till nowIndian villagers have been suffering from various problem like

• Fragemented farms• weak infrastructure• numerous intermediaries,• excessive dependence on the monsoon,• variations between different agro-climatic zones• poor quality of raw materials like seeds,fertilizers• lack of information• distance from market places

The answer to this is ‘KRISHI MITRA’• Krishi mitra is a small super market ,which pantaloon is

planning to launch for rural India• It will link directly with rural farmers for procurement of

agricultural produce• Helps farmers to obtain information on mandi prices,

good farming practices and also place orders seeds andfertilizers

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• Provide agricultural equipments• Making the farmers self dependent.

Objective Of KRISHI MITRA

• Transforming the Indian farmer into a progressiveentrepreneur.

• Enriching the farmer with knowledge; elevating him to anew order of empowerment.

• To deliver real-time information and customizedknowledge to improve the farmer's decision-makingability

• better aligning farm output to market demands; securingbetter quality, productivity and improved price discovery

Customer Requirements of Rural sector

• Informations

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• Resonable price• Service(finance)• Products

Agriculture equipmentsPesticides, insecticides, fertilizersGrocery goodsMedicine

Meeting the Needs

For meeting the consumers requirements discussedabove we will provide,

• Suchana bankMandi priceMethods of agricultureeducation

• Market for their products•

Kissan bankMicro finance (Rs 100 to Rs 50,000)/ individual• Seed bank• Pesticides, insecticides, fertilizers• Farm equipments

PumpsPlough etc

COST AND PROFIT STRATEGY

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Initially we have chosen only two states i.e. UP andMP for our project because

• They are the bigger states of India• They are the largest producer of rice , wheat, soyabean

etc Farmers there are the most neglected one• Not so developed state• Requires attention and investment

Cost and profit for the organization

• States covered – 2(UP and MP)• District covered – 20• No. of outlets – 100• The services related to mandi & microfinance would be

dealt by dist. HQ.• HQ will have Rs 10 lakh for micro finance and for

purchasing products from farmers.

Investment Plans.

• Sources of revenuegeneration

Particulars. Cost/Dist.

Rent(HQ) 65000Outlet (rent) 60000Salaries 200000

Pest,Insc,Fert 400000Seed 400000Farm equip 600000

Advertisement 50000Reserve 80000TransportionEstablishmentcost + misc

100000250000

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1) By sale of pest..,ins..,ferti.. = Rs 1 lakh2) By sale of seeds = Rs 1 lakh3) By farm equipment = Rs 1.5 lakh4) By microfinance =Rs 1.8 lakh5) By sale of grocery and medi = Rs 1.5 lakh6) By sale farm product = Rs 1 lakh7) Total Rs 7.8 lakh

• We will tieup with different producer/manufacturers of fertilizers, insecticides, pesticides and farm equipment.So that,we would be able to sell at lesser price withmaximum profit margin.

OUR STRENGTH

Since PANTALOON RETAIL INDIA LTD. Is anexisting company , it will have certain edge over others in theform of

• Finance• Brand name•

Moreover less competition because this segment is yetto be unexploited.

CONCLUSION

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From the above discussions we can say that KRISHI

MITRA will be a profitable venture for both our company andthe society i.e. villagers at large. Our vision and core value of “INDIANESS” would be served very properly by this venture. Thus we could say that,

“KISSAN JAGRUK TO DESHJAGRUK.”

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