Mkt Digital - G2
-
Upload
guilherme-guerra -
Category
Business
-
view
77 -
download
0
Transcript of Mkt Digital - G2
![Page 1: Mkt Digital - G2](https://reader035.fdocument.pub/reader035/viewer/2022062311/58ed617e1a28abaa128b4693/html5/thumbnails/1.jpg)
![Page 2: Mkt Digital - G2](https://reader035.fdocument.pub/reader035/viewer/2022062311/58ed617e1a28abaa128b4693/html5/thumbnails/2.jpg)
Metas Iniciais
Métricas Iniciais: Google Adwords – Média de 110 cliques na página por semanaFacebook – Não havia sido criado
Metas: 500 Curtidas no Facebook, 200 no Instagram, CTR de 2% no Facebook, manter o número de cliques no Google Adwords
![Page 3: Mkt Digital - G2](https://reader035.fdocument.pub/reader035/viewer/2022062311/58ed617e1a28abaa128b4693/html5/thumbnails/3.jpg)
![Page 4: Mkt Digital - G2](https://reader035.fdocument.pub/reader035/viewer/2022062311/58ed617e1a28abaa128b4693/html5/thumbnails/4.jpg)
+ e - Eficientes
Eficientes: Primeira campanha de curtidas, impulsionamento de publicações, criação de conteúdo original e descontraído, segmentação por horário, SAC 2.0, resultados reais.
Não Eficientes: Google Adwards (pausar anúncios e mudar a letra maiúscula), segunda campanha de curtidas no Facebook e Instagram(não foi posto em prática devido a falta de material)
![Page 5: Mkt Digital - G2](https://reader035.fdocument.pub/reader035/viewer/2022062311/58ed617e1a28abaa128b4693/html5/thumbnails/5.jpg)
Investimento
![Page 6: Mkt Digital - G2](https://reader035.fdocument.pub/reader035/viewer/2022062311/58ed617e1a28abaa128b4693/html5/thumbnails/6.jpg)
![Page 7: Mkt Digital - G2](https://reader035.fdocument.pub/reader035/viewer/2022062311/58ed617e1a28abaa128b4693/html5/thumbnails/7.jpg)
![Page 8: Mkt Digital - G2](https://reader035.fdocument.pub/reader035/viewer/2022062311/58ed617e1a28abaa128b4693/html5/thumbnails/8.jpg)
Publicações Impulsionadas
![Page 9: Mkt Digital - G2](https://reader035.fdocument.pub/reader035/viewer/2022062311/58ed617e1a28abaa128b4693/html5/thumbnails/9.jpg)
![Page 10: Mkt Digital - G2](https://reader035.fdocument.pub/reader035/viewer/2022062311/58ed617e1a28abaa128b4693/html5/thumbnails/10.jpg)
Pubicações Orgânicas
![Page 11: Mkt Digital - G2](https://reader035.fdocument.pub/reader035/viewer/2022062311/58ed617e1a28abaa128b4693/html5/thumbnails/11.jpg)
![Page 12: Mkt Digital - G2](https://reader035.fdocument.pub/reader035/viewer/2022062311/58ed617e1a28abaa128b4693/html5/thumbnails/12.jpg)
Campanhas de Curtidas
![Page 13: Mkt Digital - G2](https://reader035.fdocument.pub/reader035/viewer/2022062311/58ed617e1a28abaa128b4693/html5/thumbnails/13.jpg)
![Page 14: Mkt Digital - G2](https://reader035.fdocument.pub/reader035/viewer/2022062311/58ed617e1a28abaa128b4693/html5/thumbnails/14.jpg)
![Page 15: Mkt Digital - G2](https://reader035.fdocument.pub/reader035/viewer/2022062311/58ed617e1a28abaa128b4693/html5/thumbnails/15.jpg)
![Page 16: Mkt Digital - G2](https://reader035.fdocument.pub/reader035/viewer/2022062311/58ed617e1a28abaa128b4693/html5/thumbnails/16.jpg)
Resultados Reais
Média de pedidos online nos últimos meses Maio Junho
28 43 37
![Page 17: Mkt Digital - G2](https://reader035.fdocument.pub/reader035/viewer/2022062311/58ed617e1a28abaa128b4693/html5/thumbnails/17.jpg)
![Page 18: Mkt Digital - G2](https://reader035.fdocument.pub/reader035/viewer/2022062311/58ed617e1a28abaa128b4693/html5/thumbnails/18.jpg)
![Page 19: Mkt Digital - G2](https://reader035.fdocument.pub/reader035/viewer/2022062311/58ed617e1a28abaa128b4693/html5/thumbnails/19.jpg)