MITSUBISHI MOTORS ANNOUNCES 2016 LANCER: NEW DESIGN AND INCREASED VALUE
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more Contact: Alex Fedorak | Public Relations Manager Mitsubishi Motors North America, Inc. Desk: 7143726142 | [email protected] MITSUBISHI MOTORS ANNOUNCES 2016 LANCER: NEW DESIGN AND INCREASED VALUE • The 2016 Lancer showcases a new design while boasting enhanced features and technology • With a starting MSRP of $17,595, the ES trim marks the most comprehensive standard equipment package ever included on an entrylevel Lancer CYPRESS, Calif. Sept. 30, 2015 – Mitsubishi Motors North America, Inc. (MMNA) today announced the funto drive 2016 Mitsubishi Lancer, featuring a new design and a standard features list more impressive than before. With a starting MSRP of $17,595, the Lancer is strongly positioned as a value leader in the compact sedan segment. “The 2016 Lancer not only looks good with its updated styling, but it drives and performs at a level well beyond its valueoriented price point,” said MMNA executive vice president, Don Swearingen. “The new 2016 Lancer builds upon the legacy of challenging what a compact car can be in terms of design, technology and performance, all at an affordable price.” Beyond its new design, the 2016 Lancer boasts an updated list of standard features at the ES trim level such as FUSE Handsfree Link System®, automatic air condition climate control, fog lights, alloy wheels and new LED daytime running lights, further enhancing the compact sedan’s value story. The SE trim level features allwheel control, heated front seats, rearview camera and display audio with HD radio, while the new SEL trim level adds leather seats, rain sensing wipers with auto on/off headlights, autodimming mirror and more. The GT trim level is even more funtodrive with sporttuned suspension, larger disc brakes, 18 inch twotone alloy wheels, sunroof and rear spoiler, and is available as a 5speed manual or with the new generation CVT8. Sportronic Steering wheel paddle shifters are available for the GT trim. Other additions for the 2016 Lancer include new seat fabrics, a newly designed center console with builtin USB port, and two new colors—Diamond White Pearl and Alloy Silver. Mitsubishi’s AllWheel Control system is now more readily available at the lower ES trim level, and a new generation CVT8 transmission improves performance and fuel economy. Known for its commitment to safety, the Mitsubishi Lancer has been named an IIHS “Top Safety Pick” for seven years running in 2015, and continues its record of excellence with a comprehensive list of safety features/technologies in each Lancer model, such as Mitsubishi Motors advanced Reinforced Impact Safety Evolution (RISE) safety body construction system. Additional piece of mind is offered by the brand’s industry leading warranty that includes a fully transferable 5year/60,000 mile new vehicle limited warranty; 10 year/100,000 mile powertrain limited warranty; 7year/100,000 mile anticorrosion perforation limited warranty and a 5year/unlimited mile roadside assistance.
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Transcript of MITSUBISHI MOTORS ANNOUNCES 2016 LANCER: NEW DESIGN AND INCREASED VALUE
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Contact: Alex Fedorak | Public Relations Manager Mitsubishi Motors North America, Inc. Desk: 714-‐372-‐6142 | [email protected]
MITSUBISHI MOTORS ANNOUNCES 2016 LANCER: NEW DESIGN AND INCREASED VALUE
• The 2016 Lancer showcases a new design while boasting enhanced features and technology • With a starting MSRP of $17,595, the ES trim marks the most comprehensive standard equipment
package ever included on an entry-‐level Lancer
CYPRESS, Calif. Sept. 30, 2015 – Mitsubishi Motors North America, Inc. (MMNA) today announced the fun-‐to-‐drive 2016 Mitsubishi Lancer, featuring a new design and a standard features list more impressive than before. With a starting MSRP of $17,595, the Lancer is strongly positioned as a value leader in the compact sedan segment.
“The 2016 Lancer not only looks good with its updated styling, but it drives and performs at a level well beyond its value-‐oriented price point,” said MMNA executive vice president, Don Swearingen. “The new 2016 Lancer builds upon the legacy of challenging what a compact car can be in terms of design, technology and performance, all at an affordable price.” Beyond its new design, the 2016 Lancer boasts an updated list of standard features at the ES trim level such as FUSE Hands-‐free Link System®, automatic air condition climate control, fog lights, alloy wheels and new LED daytime running lights, further enhancing the compact sedan’s value story. The SE trim level features all-‐wheel control, heated front seats, rearview camera and display audio with HD radio, while the new SEL trim level adds leather seats, rain sensing wipers with auto on/off headlights, auto-‐dimming mirror and more. The GT trim level is even more fun-‐to-‐drive with sport-‐tuned suspension, larger disc brakes, 18 inch two-‐tone alloy wheels, sunroof and rear spoiler, and is available as a 5-‐speed manual or with the new generation CVT8. Sportronic Steering wheel paddle shifters are available for the GT trim. Other additions for the 2016 Lancer include new seat fabrics, a newly designed center console with built-‐in USB port, and two new colors—Diamond White Pearl and Alloy Silver. Mitsubishi’s All-‐Wheel Control system is now more readily available at the lower ES trim level, and a new generation CVT8 transmission improves performance and fuel economy.
Known for its commitment to safety, the Mitsubishi Lancer has been named an IIHS “Top Safety Pick” for seven years running in 2015, and continues its record of excellence with a comprehensive list of safety features/technologies in each Lancer model, such as Mitsubishi Motors advanced Reinforced Impact Safety Evolution (RISE) safety body construction system. Additional piece of mind is offered by the brand’s industry-‐leading warranty that includes a fully transferable 5-‐year/60,000 mile new vehicle limited warranty; 10-‐year/100,000 mile powertrain limited warranty; 7-‐year/100,000 mile anti-‐corrosion perforation limited warranty and a 5-‐year/unlimited mile roadside assistance.
For more information on the redesigned 2016 Lancer please visit media.mitsubishicars.com and be sure to visit us on Facebook, Twitter, Google+ and YouTube.
About Mitsubishi Motors North America, Inc.
Mitsubishi Motors North America, Inc., (MMNA) is responsible for all research & development, manufacturing, marketing, sales and financial services for Mitsubishi Motors in the United States. MMNA sells sedans and crossovers/SUVs through a network of approximately 380 dealers. MMNA is leading the way in the development of highly-‐efficient, affordably-‐priced new gasoline-‐powered automobiles while using its industry-‐leading knowledge in battery electric vehicles to develop future EV and PHEV models. For more information, contact the Mitsubishi Motors News Bureau at (888) 560-‐6672 or visit media.mitsubishicars.com.
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