MIRACLE SOY - tofu meals campaign
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Miracle Soy had a limited budget to introduce their quick and easy ready-to-heat Tofu Meals. We did a print ad, a bus rear ad, point-of-purchase posters and collaterals, and a radio DJ discussion. I also wrote a brochure featuring their other products.
Transcript of MIRACLE SOY - tofu meals campaign
BUS REAR AD
MIRACLE TOFUMEALS RADIO ADVERTORIAL DISCUSSION GUIDE SUGGESTED TOPICS: “Who would have thought sisig and adobo could be so healthy!” “I want to eat healthy, but I love non-‐healthy food.” “I want to keep fit without sacrificing what I love to eat.” “I love to eat tofu, but I don’t know how to cook it.” “It’s difficult to eat healthy when you’re always on the go.” “Busy people like call center agents want to eat healthy but easy options are limited.” “Did you know tofu is a superfood?” “If you are a vegetarian or you want to eat less red meat, tofu is the best food for you.” “How can I manage my weight without depriving myself?” “Did you know that I can now eat sisig every day, and it’s healthy?” MENTIONABLES: ABOUT MIRACLE TOFUMEALS
• Available in 3 variants -‐ Tofu Sisig, Tofu Sisig Spicy, and Tofu Pork Adobo • Tofu Sisig and Tofu Sisig Spicy 80g is just P20 (SRP) • Tofu Sisig and Tofu Sisig Spicy 240 grams is P50 (SRP) • Tofu Pork Adobo 80g is P24.50 (SRP) • Available in the chilled food section of Rustan’s, Robinsons, WalterMart and other leading
supermarkets BENEFITS OF MIRACLE TOFUMEALS
• So convenient – ready to eat, just heat on pan or microwave and pair with rice • So delicious – tastes like your favorite meals; indulge without the guilt • So healthy – enjoy the nutritious goodness of tofu, a well-‐known superfood • Keeps you fit – ideal substitute for meat; fills you up so you eat less
BENEFITS OF TOFU
• Considered a superfood (food that has a lot of nutritional and health benefits) • High in protein and calcium • Low in calories and saturated fat • Zero cholesterol
• As part of a healthy diet, tofu can help reduce the risk of osteoporosis, heart disease, and certain cancers
ABOUT THE MAKER
• Manufactured by Miracle Soybean Food International Corporation, an established supplier of fresh and chilled soy products in the Philippines
• All soybeans are sourced from the US and has the seal of approval from the United States Department of Agriculture (USDA)
• Soy products are made from premium, 100% food-‐grade, Non-‐GMO (Genetically Modified Organism) soybeans
• Soy products are hygienically manufactured and processed according to world-‐class standards • Other Miracle soy products include Tofu, Tokwa, Soy Milk, and Taho
SOCIAL MEDIA
• Website: www.miraclesoybean.com • Facebook: www.facebook.com/MiracleSoybeanFood • Twitter: www.twitter.com/MiracleSoybean
BROCHURE COPY
Get into the Miracle habit! Discover the unique goodness of soya with Miracle soy products! Hailed as one of the five sacred plants in ancient China, the humble soybean is now known worldwide as a “superfood” for its amazing versatility and exceptional nutritional value. To help consumers and families access the many health benefits of soya, the Miracle brand has created a line of innovative, world-‐class soy-‐based products that’s not only tasty and delicious, but also affordable and convenient to enjoy in today’s fast-‐paced lifestyle. Miracle soy products are manufactured by Miracle Soybean Foods International Corporation, one of the top soy-‐based food producers in the country. The Miracle soy line is sourced only from 100% all natural (non-‐GMO or genetically modified) food-‐grade premium soybeans imported from the US and processed following professional quality standards set by the BFAD. Enjoy the goodness of milk in a whole new way! Miracle Soya Milk is a refreshing ready-‐to-‐drink beverage that gives you the delicious taste of milk but with all the superior health benefits of soya. Unlike dairy milk, Miracle Soya Milk has less calories, low saturated fat, and zero cholesterol, ideal for those who like to watch their weight. What’s more, it’s also an excellent source of complete protein and other essential nutrients like calcium, B-‐vitamins, and iron, which not only promotes overall health but also helps reduce the risk of heart disease. And since it’s made from 100% all natural soybeans with no preservatives, Miracle Soya Milk is the perfect milk alternative for vegetarians, people with diabetes or lactose intolerance, or simply individuals and families who want to live a more healthy lifestyle. Miracle Soya Milk is available in 200ml and 350ml bottles, and comes in 3 delicious flavors: Vanilla, Chocolate, and Vanilla with fat-‐burning L-‐Carnitine. Create meals that’s not only delicious but also nutritious with the rich taste and healthy goodness of Miracle Emperor’s Tofu!
Using only all-‐natural, food-‐grade soybeans imported from the US, Miracle Emperor’s Tofu is processed following the global standard of soy manufacturing. Our premium ingredients and high tech system ensures consistent cleanliness and quality, and also makes our tofu denser (less air pockets), creamier, and more flavorful than other local or homemade tofu. Aside from its delectable taste, Miracle Emperor’s Tofu is also packed with all the nutritional benefits of soy, including Vitamin A for eyesight, fiber for digestion, and folate for tissue growth. It’s also a unique source of isoflavones, a type of antioxidant which helps ease menopause symptoms and prevent osteoporosis. Tofu can be used as a protein-‐rich substitute for meats, or as a healthy addition to a well-‐balanced diet. Miracle Emperor’s Tofu is available in 3 variants: silky Chinese Tofu (ideal for soups and salads), soft Toho (good for saucy dishes), and Firm Tofu (for fried meals like Tokwa’t Baboy). The favorite morning snack of Filipino children now can be enjoyed anytime of the day with Miracle Taho! Usually only available from roaming taho vendors very early in the morning, the classic Pinoy delicacy taho, a custardy-‐soft soybean curd infused with sweet sugar syrup and chewy tapioca pearls, can now be savored anytime, anywhere thanks to Miracle Taho. Made from premium ingredients and hygienically sealed in a convenient, easy-‐to-‐carry 130g cup, Miracle Taho can keep in the refrigerator for up to a week, ready to be enjoyed at home or as school baon. And since it’s primarily made from soya, it has many of the vital nutrients growing children need, including protein, calcium, vitamin D, and potassium. Combined with a well-‐balanced diet, Miracle Taho can be delicious and nutritious treat for kids and kids-‐at-‐heart. Where to find Miracle Soya products You can find Miracle Soya Milk and Miracle Emperor’s Tofu in leading supermarkets around the metro, including Rustan’s, Shopwise, Robinsons, Landmark, and Cherry Fooderama. Miracle products are also available in neighborhood stores such as Wellcome, WalterMart, Fortune Mart, and Finds. Miracle Taho is currently only available through consignment to schools, but will soon be available in select retail outlets. For direct orders and other inquiries, you may contact Miracle Soybean Food International through our Customer Hotline at tel. no. (632) 467-‐9774 or by email at [email protected]. For more information you can visit our website at http://miraclesoybean.com
