Mikael Leinonen, MyGamez
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Transcript of Mikael Leinonen, MyGamez
![Page 1: Mikael Leinonen, MyGamez](https://reader030.fdocument.pub/reader030/viewer/2022021507/58f129841a28ab114f8b464f/html5/thumbnails/1.jpg)
We make mobile game publishing in China easy!
Winter Nights Helsinki 2016
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• Publisher of foreign mobile games in China • Shanghai, Tianjin, Taipei, Pori, Vancouver,
Kuala Lumpur • First publisher with the Single SDK
publishing model for China Android
MyGamez in brief
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China the Good, the Bad and the Ugly
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China - the Good
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mobile games market globally#1
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• Spending money • Decent devices • Gaming crazy • Connected
Android players are good!
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Big demand for foreign
games
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China - the Bad
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• Regulation is… weird? • Dozens of Android stores to cover • Billing is a head ache: SDKs • Game stores are demanding • Ads - it’s complicated • No Facebook replacement • Lot of device models to cover
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20%
20%
30%
30%
24%
24%
48%
5%
More hands sharing the pie
Billing
Distribution channel
Publisher
Game developer
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China - the Ugly
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• Copy right = right to copy • Business culture is different
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Big workload + long time to market + small revenue share + no ad revenues + highly competitive
market = high risk
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How MyGamez can help?
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Risk & hassle minimized
MySDKTM
土豆logo(带slogan,需在土豆市场部指导下使用该LOGO)
不带slogan组合
聚乐游戏WWW.JOLOPLAY.COM
Pantone 021 C
Pantone 1495 C
• Only one SDK integration • Time to market: 1-2
months • Strong marketing, proven
results • Fair business model