STATISTICS AND TREND ON THE INTERNET, SOCIAL MEDIA AND MOBILE IN ITALY AND IN THE WORLD.

Every day we are more and more connected. Web permeates every second of our lives; We notice it when you slip your smartphone in our pocket when we metro, in the street, to the movies, even in bed. As for the mobile ecosystem, while its penetration reaches 151% in Europea Central and Western, it stops at 67% in Africa. E 'on the penetration of mobile broadband which is seen the most marked lack of uniformity among the different areas of the globe.

Our country 58% positions us in fact behind Poland. As for the time spent on the internet, the data show the progressive growth of connections made by smartphones and tablets at the expense of means of access made through traditional desktop computer.

In Italy active users on social media are 42% of the population Italy active users on social media are 42% of the population, and every day each of us spends an average of 2 % hours on social, and every day each of us spends an average of 2%hours on social.Italy has always been considered the nation with more smartphones than inhabitants; in fact the entry of mobile devices comes to 158%. The United Arab Emirates (252%) and Russia (184%).

A figure expected to grow further this year, about the time spent on the Internet by users. Users of our country spend an average of four hours and 42 minutes at surfing online through a traditional computer (desktop or laptop). 46% of the population uses mobile internet, dedicating an average of two hours a day.

47% of social media users regularly use the app installed on your smartphone to view, produce and share social content. And 16% of mobile users accessing services and platforms geolocated. The most used social network is Facebook (83%), followed at a great distance from Google+ (only 16% of active users on this social) and Twitter (15% of active users). The great growth of Instagram as social media of choice for the production and sharing of photographic content through the smartphone: it has a accunt on Instagram 17% of internet users Italians.

41% of Italians has a smartphone. 92% of mobile users looking for information with their mobile phones, and 84% use the smartphone to search for information on specific products and services