Micro Moments Commerce
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Transcript of Micro Moments Commerce
![Page 1: Micro Moments Commerce](https://reader035.fdocument.pub/reader035/viewer/2022081508/55bdf7aabb61eba21a8b466f/html5/thumbnails/1.jpg)
–Jaime Silveira
“Digite uma citação aqui.”
Micro Moments Commerce@cafulcura
![Page 3: Micro Moments Commerce](https://reader035.fdocument.pub/reader035/viewer/2022081508/55bdf7aabb61eba21a8b466f/html5/thumbnails/3.jpg)
@cafulcura
Meu Primeiro Escritório Móvel circa 1995 dc
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Meu Primeiro Celular
@cafulcura
circa 2000 dc
![Page 5: Micro Moments Commerce](https://reader035.fdocument.pub/reader035/viewer/2022081508/55bdf7aabb61eba21a8b466f/html5/thumbnails/5.jpg)
@cafulcura
Que legal seria ter meu HP 200LX conectado a internet no fretado!
![Page 6: Micro Moments Commerce](https://reader035.fdocument.pub/reader035/viewer/2022081508/55bdf7aabb61eba21a8b466f/html5/thumbnails/6.jpg)
Alguém tinha começado a pensar nisso...
iPodcirca 2001 dc
@cafulcura
![Page 7: Micro Moments Commerce](https://reader035.fdocument.pub/reader035/viewer/2022081508/55bdf7aabb61eba21a8b466f/html5/thumbnails/7.jpg)
@cafulcura
iPhonecirca 2007 dc
Até que finalmente o dia chegou!
![Page 8: Micro Moments Commerce](https://reader035.fdocument.pub/reader035/viewer/2022081508/55bdf7aabb61eba21a8b466f/html5/thumbnails/8.jpg)
@cafulcuraE todo mundo gostou dessa ideia!!
Vaticanocirca 2013 dc
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@cafulcura
Até o Papa (que é argentino :)
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"O Mobile é uma extensão da gente. O Mobile é um facilitador de nossas vidas"
@cafulcura
“A gente não entra para ficar online. A gente vive online”
fonte: g.co/mobileday
circa 2015 dc
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Micro Momentos
@cafulcura
Micro Conversões
Repense!• a Experiência• o Marketing• as Métricas
fonte: g.co/mobileday
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@cafulcura
A Experiência• App • Website
AppWebsite
Novos Clientes
14% 86%
Clientes Recorrentes
Modelo de negocioTransacional
Social Entretenimento Comunicação
![Page 13: Micro Moments Commerce](https://reader035.fdocument.pub/reader035/viewer/2022081508/55bdf7aabb61eba21a8b466f/html5/thumbnails/13.jpg)
@cafulcura
A Experiência• People First! A Jornada• Identificar as pessoas “pelo nome”• Simplificar o Cadastro
Mapear a jornada do Pessoa
Simplificar a primeira compra
Login Social Guest Checkout
Identificá-la em todos os dispositivos
Login by number ID 11 98211 0550
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@cafulcura
A Experiência • Identificar as pessoas “pelo nome”
Twitter Digits
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@cafulcura
A Experiência • Criar uma experiência Consistente
![Page 16: Micro Moments Commerce](https://reader035.fdocument.pub/reader035/viewer/2022081508/55bdf7aabb61eba21a8b466f/html5/thumbnails/16.jpg)
@cafulcura
O Marketing • Conteúdo editorial e plataforma de vendas
Like 2 buy
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@cafulcura
O Marketing • Como visto no Live Streaming
Meerkat Periscope
Fonte: Periscope George Benson
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@cafulcura
O Marketing • Grupos de vendas no Facebook
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@cafulcura
As Métricas • Estabelecer os métodos de atribuição
020406080
100
0
10
20
30
40
01020304050
020406080
100
Última interação
Primeira interação
Redução de tempo
0
10
20
30
40Com base na posição
Personalizado
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@cafulcura
As Métricas • Analisar os micro momentos
Mixpanel
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@cafulcura
Brasil
84 Milhões de Smartphones5 Maior mercado do mundo52% das buscas via celular
• Os donos da Internet: Classe C 100 Milhões
• Movimenta R$ 1,3 Trilhões• Se fosse um pais faria parte do G20 (18)
fonte: g.co/mobileday