MIA commercial model enhancement

resulting in a win-win situation

澳門國際機場創造多贏的商業改造策略

Past vs. Today - Macao

Macao SAR (July 2013) Statistics

Area 29.9 km2

Population 591,900

GDP (2012) MOP 348,220 m

Arrival Visitor (2012) 28,082,292

Visitor per-capita spending MOP 1,973

• 2002 Casino concessions• 2003 Individual Visit• 2004 LCC• 2008 Financial crisis, Daily cross-strait charters• 2009 Cross-strait regular scheduled flights

Macau International AirportMajor Service Providers

5

1. Frequent flyer First-time traveler2. Traveling for business Traveling for leisure Increased dwell time3. Transit/transfer at MIA Origin-destination

Past Today Impact on commercial

Commercial Strategic Plan of MIA

4. Flying full-service airline Flying LCC Products to use in-flight

5. Male Male and female6. Individual traveler Traveling with family More variety of products7. Chinese Asian Uniquely Macao products8. Not staying in Macao Staying in Macao

Immigration

Security

157 m2 157 m2

250 m2

FB = 250 m2

25 m2

25 m2 25 m2

25 m2

25 m2

25 m2

32 m2

Bank = 55 m2

AIRSIDEDF = 1,366 m2

FB = 250 m2

FIN = 65 m2

Exchange

285 m2 285 m2

Departure Level – December of 2009

LANDSIDEFIN = 7 m2

OK = 40 m2

POST = 32.3 m2

LUGGAGE = 32 m2

COUNTER = 80 m2

Exchange

Total Commercial Area 1,872 m2

Departure Level – December of 2012AIRSIDEDF = 1,904 m2

FB = 0 m2

FIN = 31 m2

LANDSIDEFIN = 7 m2

OK = 40 m2

POST = 32.3 m2

LUGGAGE = 32 m2

CAFE = 40 m2

COUNTER = 60 m2

Exchange

Total Commercial Area 2,146 m2 (+274 m2)

AIRSIDEFB = 460 m2

CIP = 770 m2

TOURISM = 360 m2

STORAGE = 202 m2

FB = 460 m2

CIP = 385 m2

CIP = 385 m2

Tourism = 360 m2

Mezzanine Level – December of 2009

Storage = 202 m2

FB = 945 m2

LANDSIDEFB = 945 m2

OFFICE = 595 m2

Lounge = 360 m2

Mezzanine Level – December of 2012

538769

1,042

1,583

446

1,234

4,250

4,491

3,800

3,900

4,000

4,100

4,200

4,300

4,400

4,500

4,600

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

CAM's Revenue Aeronautical Revenue

Non-aeronatuical Revenue Passengerin Thousandin Million

Total MIA Revenue

2,027 3,587

311,260 343,419

226,945

425,860 4,250

4,491

3,800

3,900

4,000

4,100

4,200

4,300

4,400

4,500

4,600

-

100,000

200,000

300,000

400,000

500,000

600,000

700,000

800,000

900,000

2009 2010 2011 2012

In T

ho

usa

nd

Aeronautical Non-aeronautical Passenger

CAM Revenue Distribution

CAM Revenue Distribution

45%

55%

2012

Aeronautical Revenues

Non-Aeronautical Revenues

58%

42%

2009

Aeronautical Revenues

Non-Aeronautical Revenues

Sales per departure pax 2009 2012

Retail 189 506

F & B 14.4 20.0

Sales per m2 2009 2012

Retail (+547m2) 302,512 602,573

F & B (-702m2) 18,638 47,744

Sale per pax 2009 2012

Advertising 2.6 8.0

Non-aeronautical revenuefor CAM

53.4 94.8

Evaluation of Results

In Mop

• To Study passengers’ needs and habits• To provide divers services to end users

• To maintain a good communication channel with business partners / service providers and trust their profession

• To provide win-win agreement terms with business partners / service providers

• To provide an open and fair business environment

• To attract more traffic by redevelopment and use of existing spaces• To tailor made business models and shop boundaries to suit the needs

of MIA• To attract more international brands to MIA as operations / service

providers

Macau SAR Government

CAM

Passengers / End Users

MIA Operators

( e-Business 혁신 단계 )

Summary of Commercial Area Redevelopment Experience

18

多謝Thank You

Macau

International

Airport

Company Ltd.