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Merging Traditional and Digital Media by คุณบัญญพนต์
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• Creative Inbound Marketing • Integrated Offline with Online Marketing Campaign
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Merging Traditional and Digital Media by คุณบัญญพนต์
Transcript of Merging Traditional and Digital Media by คุณบัญญพนต์
• Creative Inbound Marketing
• Integrated Offline with Online Marketing Campaign
Presented by @daydev
Banyapon Poolsawasd http://www.daydev.com Twitter: @daydev Facebook: http://www.facebook.com/banyapon
Google+: Banyapon
• Creative Inbound Marketing
• Integrated Offline with Online Marketing Campaign
INBOUND DIGITAL MKT MIX
SEO
PPC
FB Fan Page
Mobile Search Ads
Display Ads*
FB Ads
Web Seeding
CAMPAIGN
KOL
EDM
* Banner Ad Display network
contextual ads Interactive Banner Rich Media Banner Video Banner
Strategic Creative Online Planer
Mobile Ads
•
•
••
•
•
••
Watch
Shared or Invited to Friends
Custom
Customized something for Someone
Girl friend
Play 20%
Love 80%
Get Friends 100%
“Aggregation”
Open Graph
Pine
Once upon a time
I want to see her Secret album.
A Digital Campaign with Open Graph
Or API. (and request access) Create
With “Good Copy” or “Reward”
Consider / Funny enjoy with shared
Allow Access
Open Graph OK
Her Secret Album
Administrator Control
FIN!
Find Friend Twitter API
Google API
BAD iDEA
GOOD iDEA
THANK YOU
Banyapon Poolsawasd http://www.daydev.com Twitter: @daydev Facebook: http://www.facebook.com/banyapon
Google+: Banyapon
• Creative Inbound Marketing
• Integrated Offline with Online Marketing Campaign
THANK YOU FOR ATTENTION
