MENY - Spiser du bedre, lever du bedre.
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Transcript of MENY - Spiser du bedre, lever du bedre.
![Page 1: MENY - Spiser du bedre, lever du bedre.](https://reader031.fdocument.pub/reader031/viewer/2022021420/58cf0d021a28ab5f2b8b5df7/html5/thumbnails/1.jpg)
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MENY Sloss mot forflatningen av norsk matkultur
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IRRELEVANtevi sto i fare for å bli
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vi kunne vinnevi måtte kjempe en kamp
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Demonstrer forskjellen mellom
oss og lavpris.
Gjør forskjellen viktigere for flere,
oftere. +
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Spiser du bedre, lever du bedre
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Spiser du bedre, lever du bedre
minmeny og innholdProfil, promo, sesong,
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mellom oss og lavprisVi har demonstrert forskjellen
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MENY BRANSJESNITT MENY BRANSJESNITT
kvalitet utvalg
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mellom oss og lavprisVi har gjort forskjellen
viktigere for flere
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preferanse villighet til å reise
2014 2015 2016
MENY BRANSJESNITT
2014 2015 2016
MENY BRANSJESNITT
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Hjelper deg til å spise bedre
jul.14 sep.14 nov.14 jan.15 mar.15 may.15 jul.15 sep.15 nov.15 jan.16 mar.16 may.16 jul.16 sep.16 nov.16
MENY BRANSJESNITT
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Share of voice
2015
2016
0 25 50 75 100
MENY HOVEDKONKURRENTENE ØVRIGE SPILLERE
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millioner flere transaksjoner2
8,90
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nok høyere snitthandel12,40
1,5%
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gjennomsnittlig sammenlignbar vekst hvert år. 1,5%
681
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millioner i verdi681
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Hjulpet flere til å spise bedre
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