easy to understand

enduring interest

evid

ent

bene

fits

meme

Use memes to spread your brand

Your public must be able to effortlessly understand what is

the meaning of what you propose as a meme

It must be easy for the

individuals in your public to pass your m

eme on to their

peers. On-line, it m

ust be a one-click operation.

Your meme must be able to maintain its interest over time, so that the individuals in your

public will repeatedly pass it on along with your messages.

Tran

sfer

ring

the

mem

e m

ust

enco

mpa

ss a

ben

efit f

or b

oth

the

pers

on th

at tr

ansf

ers i

t and

th

e pe

rson

that

rece

ives

it.

easy to transfer

two more ingredients

Your meme will be considered only if it brings real value to the individuals in your public – here and now. If it is not

relevant to enhancing a specific experience or emotion, it has scarce possibilities of even being noticed.

You need authority for your need to be passed on. We do not copy from

anyone: we only copy from the best. So you need to build a reputation as a

reliable and charismatic source. Importantly, do not forget to also empower those that transfer your

meme after you.

relevance

authority

Everything you have learned by imitation from someone else is a meme. Memes, by their own nature, tend to replicate themselves. So help your public with the task of transferring the memes you create and enjoy the

free support. Here is how your memes must be conceived.