Content on Fire: Why it’s so much more than marketing

@MelissaTRomo Global Content Director, Sage

“Content is the currency companies use to communicate with the world; the marketing department is just the tip of the iceberg.” -Sam Slaughter, Contently

This is Ben.

Photo www.swimthebigblue.com

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Photo www.swimthebigblue.com

What else is there?

2013

2015

Content in! Customers out!

What are we about?

?

cale trategy

tandards tory

Content as a shared service needs to deliver …

Recruiting

Internal Comms

Corporate Comms

Customer

Elevate Sync Ideate

Showcase

What should Content Teams do?

What is the content mission?

Authentic Differentiated

Insightful Sought After

Sync Ideate

“There’s always a story. The mind-like-water content creator finds the crevices that the story flows into and reside in.” -Ann Handley

• Get down to the “what else is there?” • Sync & ideate on each side of your content

mission • Elevate your natural storytellers • Showcase every facet of your narrative

In summary

Questions?