Melani-Fernando-Oral-Presentation-Sri Lanka-16.03.2015
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Transcript of Melani-Fernando-Oral-Presentation-Sri Lanka-16.03.2015
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The Cosmetics and Perfumery Market in
Sri Lanka
Melani Fernando(EFCM)
Date of submission: 16/03/2015
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• Market Exists in the western region of the country
• Growing trend for luxury products
• Younger generation is more inclined to Perfumery and cosmetic products
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Hotel Amenities Spa Products Incense Sticks
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soap, shampoo, body lotions, body oils, creams, serums, perfumes and colognes
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• Excellence in ayurvedic physiology
• Strong acceptance among general public
health care, personal care, food supplements, spa products and herbal oils
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hand & body lotions, bath & shower gels, foot care, body butter, body scrubs, beauty oil mists, hand sanitizers, cleansing bars, hair care products, fragrance oils, oil burners, perfumed body mists, roll-ons
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Exotic Sri Lankan Heritage
Indulgence
of
Old
Ceylon
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Spa Ceylon Founded in May 2009
Store in Mumbai
(at Bandra Linking Road
upmarket shopping strip)
• Products not only for body, also for mind and soul
• Up market luxury products targeted at high-end tourists
• A rich traditional approach towards modern day products
• Island wide presence in Sri Lanka
• Now open in Mumbai, Seoul, Singapore and Istanbul
• Targeting Rs. 1 Billion in revenue in 2015
• Growth rate of 500% over the past two years
• 130 formulations of personal care products
• Advertising budgets- 20% of revenue
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Aloe Mint
Cardamom Rose
Caring Almond
Ceylon Tea Therapy
Ginger Spice Jasmine
Margosa Lime
Pink LotusSave The Majestic Ceylon Elephant
Sensual Sandalwood
White Tuberose
Sleep Therapy
Water Lily
Sandalwood Vetyver
Vatha- Normal to dry skin
Pitha- Normal to sensitive skin
Kapha- Normal to oily skin
Tridosha- All skin types
Groups by product range of Spa Ceylon
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Export of Essential Oil in Sri Lanka
Major destinations of essential oils in 2011
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Sri Lanka VS Europe
• RETAIL IN SRI LANKA: Trade monopoly of individual businessmen importing international brands, few local manufacturing companies, extreme stratification of product ranges, no defined sale period
• SRI LANKAN CONSUMERS: Booming trends in youth but majority prefers traditional/local products due to The lack of consistency of international brands, currency difference limits spending, duty free shopping
• AYURWEDIC CULTURE IN SRI LANKA: Most people still reply on the traditional care methods due to the rich ayurvedic heritage, synthetic products are not preferred, Luxurious spa chains often partners with luxury hotels
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Acknowledgements:
• To Mrs. Joelle Mussard- Lecturer in charge at ISIPCA
• To lecturers at Department of Chemistry, University of Colombo
• To Mr. Shiwantha Dias- MD of Spa Ceylon
• To Dr. Rhadika Samarasekera- Assistant Director, Industrial Technology Institute, Sri Lanka
• Family and Friends
• Supportive class mates
THANK YOU