Meeting on the new smart phone

RoleManager: 陈永沛 2014210075Employee: 刘晓静 2014210111 武 琳 2014210036 吴 凡 2014210035

Purpose of meeting

Though surveying sales prospect of smart phone in China, we consider if a new smart phone can be put into production.

company performance From the point of sales proportion, our comp

any in the whole year of 2014 was 20.8%. From the point of sales Numbers, our compa

ny’s market share in the whole year of 2014 was 35.5%.

the analysis of Chinese market

1.The sales situation

2.The brands of the smart phonesthe and the sales situation of the brands

chart 1 chart 2

3.The prices of the smart phones

4.The operation system

5.The popular functions

pixel running speed tone quality

screen sizes

pixeltone quality

Marketing strategies

1. Positioning strategy1.1 Production features no design is one of the best design paranoid innovation and elite concept

1.2 Attracting customers

2. Pricing strategy

3. Place

Xiaomi : online sale model iPhone : various sales channels (retailing, commission sales and online shopping)

4. Promotion mix4.1 Hunger strategy4.2 Advertising

4.3 Word of mouth

The revelation and advice to our company

First, focus on product innovation.

Second, strengthen the brand construction.

Third, pay attention to the consumers.

Fourth, attach attention to the personalized and difference of products.

Fifth, strengthen our own advantages and give play to our strengths.

Sixth, speed up the direct channel construction and intensify cooperation with operators. Seventh, make our best to construct experience store and expand the scope of its construction and coverage. The last but not the least, mobile security.

Based on these analysis and suggestions, our company has the ability to research and develop new product. We are confident to do it better!

Thank you!