MCS presentatie de toekomst van mobile in b2b
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Transcript of MCS presentatie de toekomst van mobile in b2b
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Volg Vincent Everts livein zijn elektrische Leaf
- Live auto lifestats- Live streaming video- Live Google maps- Twitter met bestuurder- Twitter met de auto- Interviews
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Not always good!
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Connected Cars
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Olie Future?
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Vincent Everts?
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Innovation acceleration
Innovation study trips:2007: Korea2008: China2009: Russia2010: Brazil
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Tudou.com earlier then YouTube
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Social Media
2.0
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• Mijn Tools
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Videoblogger
Talk to Me!
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• 2007 Twitter: Whats hot?
• 2009 4Square Which locations are hot?
• 2012 Highlight: Location based social media
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Location based Social Media
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White pages Appje
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Whit.li api
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4G mooie toekomst
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Lytro camera
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Measure yourself
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Bodymedia
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The connected everything
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Security Games
€100.000/atleet
$300Miljoen CCTV
1000 Miloenbudget
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Kassa Woonveilig
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• 12MM dik
• 10 sec boot
• super screen
• 10H batteries
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WeVideo
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Urthecast Earth HD streaming
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• Tablets everywhere!
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Internet is pain!
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time consumption Web 1.0 Viral Marketing (PP) travel
RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google Adwords TudouGoogle Docs Online video elections 2.0
Multitasking Twitter Amazon Yubby Co-Creation
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing
Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebaynews resume VMS Google trends
What are we going to talk about?
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7
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51
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TV: 39% 178 min.
Radio: 33% 151 min.
Internet: 19% 86 min.
Newspaper: 6% 20 min
Magazines: 4% 18 min
How do we spend our time?
4%6%
19%
33%
39%
TV RadioInternet NewspapersMagazines
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• $32 billion sales• 1 Billion searches/day• Money from Adwords• Almost nothing from
Youtube, Google earth/map, gmail, apps etc
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Google adwords
•Easy to set-up•Easy to budget•Price per keyword
Also onYouTube
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1991
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1994
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1996
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1997
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1999
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2000
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2001
9200 Nokia
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2002
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2005
Andy Rubin
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2007
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2007
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2008
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2008
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Developers
71
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Andy Rubin
We are building an industrial/corporate
Android
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BYODCYOD
85% doet het!25% recht!
45% werkt eraan!
50% mag het niet50% doet het toch
50% is bereidt
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1 miljardWhatsApp berichten per dag
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89
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Wordprocessing 1951
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Wordprocessing 1985
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Wordprocessing 2008
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Online collaborationRevisionscompare
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Office 365
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Social bookmarking del.icio.us
Web 2.0 startpagina Netvibes & iGoogle
Online to do lists Ta-da list & Remember the Milk
Peer production news Digg & eKudos
Photo management Flickr & Picasa
Web wordprocessing Google Docs
Online calendar Google Calendar
Project management Basecamp
Mindmapping Mindmeister
Web 2.0 software
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IMPACT ON BUSINESS
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Online bestedingen
2011: 10 billion euro
2009: 9 billion euro
bron: thuiswinkel.org
Web-influenced 48 miljard
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ProductinformatieSocial tools
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90% social tools
Product info
Social tools
what else do people buy
what do they recommend?
Tags of clients
What do they buy in the end?
what else?
Description of customers
reviews of the customers
review of the reviews
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beta
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YouTube uploadsper minute
0
11
22
33
2007 I 2007 II 2008 I 2008 II 2009 I 2009 II 2010 I 2010 II
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Who talks
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Blogs demografie
Bron: Technorati 2008
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Free
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Professional
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7 guidelines
1. Know what you are doing2. Avoid marketing talk3. Keep it fresh4. Reinforce company’s core values5. Encourage employees to use it6. Create blogging policies7. Have fine print
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RSS
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Social Networking
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Customer service
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“What are you doing in 140 characters”
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15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
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The world is obsessed with Facebook
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15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
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15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
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• s
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Web 2.0 Trend:Co-Creation
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49
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Social Media
2.0
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Vincent Everts