MBL201MBL201微软是如何商业化微软是如何商业化 Windows MoWindows Mobilebile

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Windows Mobile Windows Mobile 商业化？商业化？如何与 如何与 OEM OEM 和运营商合作？和运营商合作？Microsoft Microsoft 的经验和体会 的经验和体会

主要议程主要议程

Windows Mobile Windows Mobile 商业化模式商业化模式挑战和策略挑战和策略AKU AKU 的开发过程的开发过程Q & AQ & A

Windows Mobile Windows Mobile 商业商业化模式化模式

Windows Mobile Windows Mobile 商业化是什么？商业化是什么？

MicrosoftMicrosoft

OperatorOperator

OEMOEM

商业化的结果商业化的结果

AKU – Adoption Kit UpdateAKU – Adoption Kit UpdateOEM OEM 从微软获得的软件产品从微软获得的软件产品经常性的更新经常性的更新

Windows Mobile Windows Mobile 发布到合作伙伴手中发布到合作伙伴手中生成手机最终 生成手机最终 ROM ROM 的 的 0-1 0-1 码码

Device Burn In(Integration, Validation, Pre-Trials, etc.)

Sustained Engineering

Device Bring Up(Porting, Drivers, BSP, etc.)

Operator Trials

Major AKU (1.0) Minor AKU (1.1) QFE (1.1.1)

Major AKU (2.0)

EnableEnable CommercializeCommercializeCommercialize/Commercialize/

SustainSustain

AKUAKU 的发布周期的发布周期

设备的开发周期设备的开发周期

商业化的过程商业化的过程

OEM OEM 和网络运营商合作伙伴和网络运营商合作伙伴

Key OEMs World-wideKey OEMs World-wide

MotorolaMotorola

SamsungSamsung

HPHP

PalmPalm

HTCHTC

TechFaithTechFaith

Strategic OperatorsStrategic Operators

Verizon WirelessVerizon Wireless (CDMA)(CDMA)

CingularCingular

Sprint (CDMA)Sprint (CDMA)

T-MobileT-Mobile

VodafoneVodafone

OrangeOrange

China MobileChina Mobile

Windows Mobile Windows Mobile 商业商业化的挑战和策略化的挑战和策略

高数量手机产品高数量手机产品

MPx220(1/05)

Dopod 566/586(10/04)

Samsung i308(12/05)

CECT(5/06)

Dopod S300(5/06)

Dopod 828(8/05)

Lenovo ET960(3/05)

iPAQ hw6500(1/06)

Dopod 838*

(12/05)Lenovo ET980

(12/05)Mio A701(12/05)

CECT(7/06)

Daxian CU928†

(4/04)Dopod 830

(4/06)BenQ P50

(8/05)Eten M700

(8/05)

在中国市场的 Windows Mobile 手机

Dopod 565*

(9/04)Dopod 575*

(3/05)Dopod 585*

(4/05)

Dopod 818*

(12/04)

快节奏的 快节奏的 AKUAKU

Wave Two

Jun

e 06Ju

ne 06

H1

H1

0707

H2

H2

0707

v.Next

v.next

AK

U1

AK

U3

Jun

e Ju

ne

0606

AK

U2.4

May

May

0606

AK

U2.6

May

May

0606

AK

U2.5

Ap

ril A

pril

0606

AK

U2.3

Jan

Jan

0606

AK

U2.2

Dec

Dec

0505

AK

U2.1

No

v N

ov

0505

AK

U2/M

SF

P

March

M

arch

0606

AK

U1.3

Jun

e Ju

ne

0505

AK

U1

Sep

t S

ept

0505

AK

U1.1

July

July

0505

AK

U0.1

Q3/Q

4 Q

3/Q4

0606

AK

U2.x/3.x

Wave OneNext Wave

Commercialization

√√ √√ √√ √√ √√ √√ √√ √√ √√

Broad Focus

Target Focus

Exclusive Focus

√√ = 已发布

Commercialization Commercialization 的挑战的挑战

Always a “Catch-up” GameAlways a “Catch-up” Game50+50+ 全球网络运营商全球网络运营商150+ OEMs150+ OEMs

Challenges of Terminal RequirementChallenges of Terminal RequirementLarge amount - 1500+ from ONE MO Large amount - 1500+ from ONE MO

Special Service - Vodafone Live!Special Service - Vodafone Live!

Balance and CompetitionBalance and Competition

对策对策 : : AKU ReleasesAKU Releases

AKU AKU 节奏性发布节奏性发布One major AKU very 3 months, dot releases in One major AKU very 3 months, dot releases in between and QFEs as neededbetween and QFEs as needed

并行开发 并行开发 MMajor/Minorajor/Minor AKUAKU Major AKUs deliver core functionality to Major AKUs deliver core functionality to maintain market edgemaintain market edge

Dot releases used to tweak the platform and Dot releases used to tweak the platform and add commercialization-blocking DCRsadd commercialization-blocking DCRs

QFEs are released for launch-blocking bugs QFEs are released for launch-blocking bugs and we try to cumulate requests and do ONE and we try to cumulate requests and do ONE QFE for a wave of launchesQFE for a wave of launches

AKU AKU 的开发过程的开发过程

How to release an AKUHow to release an AKUAKUAKU 的过程的过程

定义定义 OORT prioritiesOORT priorities

KSD, POPKSD, POPKSD – Key Strategic DeviceKSD – Key Strategic Device

POP – Partner Operator ParingPOP – Partner Operator Paring

AKUAKU Project Execution Project Execution

Customer requestsCustomer requestsOEM PM, MOPM OEM PM, MOPM

AKU owners accept/reject a request according to AKU AKU owners accept/reject a request according to AKU PrioritiesPriorities

Implementation in current release, or plan for next Implementation in current release, or plan for next releaserelease

Responses to customer with ETAResponses to customer with ETA

PlanningPlanning 的方法的方法Stack Rank (Top 50 in each Stack Rank (Top 50 in each OEM/Operator/Product Planning)OEM/Operator/Product Planning)Maps toMaps to goals/prioritization goals/prioritizationMacro Scoping (300+ Macro Scoping (300+ 180) 180)

定义 定义 Accept/Reject criteriaAccept/Reject criteriaScrubScrubbingbing

DistributionDistributionArea DefinitionsArea DefinitionsCategorizationCategorizationBucketizationBucketization

con’t…

Pre-PlanningPre-PlanningDashboard: Dashboard: http://tempdevices/site/prt/Lists/Projectshttp://tempdevices/site/prt/Lists/Projects%20Dashboard/Ozup%20AKU1.aspx. %20Dashboard/Ozup%20AKU1.aspx.

Write pageWrite page--one specone specProvideProvide a high level outline of a feature a high level outline of a featureNotNot go into the details of the feature design go into the details of the feature design or implementation or implementation 30 – 60 min30 – 60 minUsed for costing and to determine if PRT Used for costing and to determine if PRT should fully spec and implement should fully spec and implement

SCOPE REVIEWSCOPE REVIEW

PlanningPlanning 的方法 的方法 IIII

WM5.0 AWM5.0 AKU3 KU3 支柱支柱EnableEnable

Enable New and Innovative DevicesEnable New and Innovative Devices

CommercializeCommercializeCommercialize Devices and Improve Commercialize Devices and Improve

OEM and Operator Customer OEM and Operator Customer SatisfactionSatisfaction

ARPUARPUEnable Increased Operator ARPUEnable Increased Operator ARPU

ExperienceExperienceImprove Windows Mobile Usability Improve Windows Mobile Usability

and Out of Box Experienceand Out of Box Experience

3G3GClamshellsClamshells

Dynamic RotationDynamic RotationLanguage PacksLanguage Packs

MediaMedia

First Boot WizardFirst Boot WizardNew Email Account New Email Account

Setup WizardSetup WizardWiFi SetupWiFi Setup

Push Email BillingPush Email BillingMessagingMessaging

Internet SharingInternet Sharing

Hundreds of OEM Hundreds of OEM and Operator and Operator

Features and FixesFeatures and Fixes

功能功能 11 ：辅助显示 ：辅助显示 Auxiliary Auxiliary DisplayDisplay

辅助显示辅助显示Question: Question: 为何选择为何选择 ??

功能功能 22 ：短信发送 ：短信发送 vCardvCard

短信发送 短信发送 vCardvCardQuestion: Question: 为何选择为何选择 ??

What:What:

软件工程师编写代码软件工程师编写代码测试工作同时展开测试工作同时展开项目管理侧重于进度项目管理侧重于进度

How:How:

DogfooDogfoodd

Bug BashBug Bash

实现阶段 实现阶段 ImplementationImplementation

稳定阶段 稳定阶段 StabilizationStabilization

WhatWhat

大规模测试大规模测试BugBug

ZBB – Zero Bug BounceZBB – Zero Bug Bounce

HowHow

TriageTriage

What:What:

达到发布标准达到发布标准Ship AKU!Ship AKU!

准备 准备 Release NotesRelease Notes

How:How:

Check list sign-offCheck list sign-off

Security/Localization/Doc/SDK/Security/Localization/Doc/SDK/LTKLTK

发布 发布 ReleaseRelease

总结总结

微软与 微软与 OEM OEM 和网络运营商合作来商业化 和网络运营商合作来商业化 Windows MobileWindows Mobile

快速和高效的 快速和高效的 AKU AKU 发布使商业化成功 发布使商业化成功

Windows Mobile Product Website: Windows Mobile Product Website: http://www.microsoft.com/windowsmobile/http://www.microsoft.com/windowsmobile/default.mspx default.mspx

Windows Mobile Team Blog: Windows Mobile Team Blog: http://blogs.msdn.com/windowsmobile/http://blogs.msdn.com/windowsmobile/

微软亚洲工程院移动技术中心 微软亚洲工程院移动技术中心 Blog: http://atc-Blog: http://atc-med.spaces.live.com/ med.spaces.live.com/

News GroupsNews Groupsmicrosoft.public.pocketpcmicrosoft.public.pocketpc

Microsoft.public.smartphone Microsoft.public.smartphone

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