How to get millions of users

LTV > CPI

Traffic / Acquisition

Make it rain

No paid UA models

• Low LTV

• Product as SEO

• Virality

• Word of mouth/ PR

Low LTV

• 8 apps

• 50 Million Users

• 10M Monthly Active

• 85 People

• Bootstrapped

Readdle on the App Store

Readdle Portfolio

Scanner Pro Calendars Spark Documents

PDF Expert PDF Office Printer Pro PDF Converter

Product is the KING

Great marketing

• Positioning

• Press

• Email campaigns

• Industry/ thought leadership

Relations with Apple

Product for SEO

• Rap Genius

• Betegy

• Ultimate Guitar

• Users generate unique content

• Content is easy to share and has value

Virality

• MSQRD - content produced with the app is that good that people want to share it.

• Messengers - inviting someone else into the product provides value to both parties

• Bad example: Zynga and Invite Friends mechanic

• Social mechanics

• Habit-forming activity

• Creating phonetics

Virality

Word of mouth