mba iffco tokio000.doc
Transcript of mba iffco tokio000.doc
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IFFCO TOKIO General Insurance Co. Ltd
Date : 01/07/2013
To Who It !a" Concern
Th#s #s to cert#$" that !r./ !s. Karan %era a student o$ !&' (ro)rae
#n (t *'W'+', L'L -+, I-TITT OF &I-
!'-'G!-T a#n has rece#%ed In lant uer Tra#n#n) #n our
coan" $ro 14/04/2013 to 30/05/2013 $or a er#od o$ s#6 ee8s.
It #s $urther cert#$#ed that dur#n) uer Tra#n#n) er#od the
cand#date attended the o$$#ce re)ularl" and unctuall" and he / she rece#%ed
tra#n#n) #n our IFFCO TOKIO General Insurance co. Ltd.
Dur#n) tra#n#n) er#od h#s/her 9eha%#or and conduct ere )ood.
eal #)nature
;&ranch O$$#ceo$ the $arers 9" the$arers and $or the $arers? IFFCO has $#rl" esta9l#shed
#tsel$ as a true cooerat#%e and er$ect role odel $or other
to eulate on the ath o$ econo#c de%eloent. IFFCO
has stead#l" )ron $ro stren)th to stren)thB$ro a odest
e9ersh# o$ 47 soc#et#es #n 157B5E to ore than 0000
soc#et#es at resent. The #n#t#al eAu#t" ca#tal o$ ,s.5 la8h
contr#9uted 9" cooerat#%es #n 157B5E has also r#sen to,s..23 !#ll#on #n 2007BE. +a%#n) the lar)est !ar8et share
o$ Fert#l#ers roduct#on #n Ind#a #th 24N #n Cole6
Fert#lsers roduct#on and 20N #n rea #t has also 9ecoe
the $#rst Cooerat#%e #n Ind#a to setu $#rst e%er K#san Q
;ec#al cono#c one< at -ellore 'ndhra (redesh.
IFFCO holds 72.5N sharehold#n) and #ts 'ssoc#ate !/s
Ind#an (otash Ltd. holds 1.35N sharehold#n) #n ITGI.
(lease %#s#t the#r e9s#te $or ore #n$orat#on:
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IFFCO TOKIO General Insurance Co. Ltd
FOREI!N PROMOTERS
TOKIO !ar#na 's#a (te. Ltd holds 25N sharehold#n) #n
ITGI. TOKIO !ar#na 's#a #s a su9s#d#ar" coan" $or
To8#o !ar#ne -#ch#do F#re ;T!-F< Insurance
Coan".
TOKIO !ar#na 's#a has non l#$e oerat#ons #n 's#an
countr#es
TOKIO !ar#na -#ch#do F#re #nsurance Coan" haso%er 120 "ears o$ e6er#ence #n the )eneral #nsurance
coan" o$ *aan. It #s a e9er o$ the h#)hl" d#%ers#$#ed
!#tsu9#sh# )rou cor#s#n) o%er 1400 coan#es.
The coan" #s rated P''H ;#nd#cat#n) stron) $#nanc#al
secur#t" character#st#cs< 9" #nternat#onal rat#n) a)enc"
tandard oorHs.
To8#o !ar#na has 9een cont#nuousl" ser%#n) as one
o$ the #ortant re#nsurance coan#es to the nat#onal#ed
Ind#an #nsurance ar8et. T!-F has also 9een chosen as
's#aHs General #nsurance Coan" o$ the "ear 9" 's#aHs
General Insurance ,e%#e #n Dece9er 200E.
For ore #n$orat#on (lease %#s#t the#r e9s#te:
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IFFCO TOKIO General Insurance Co. Ltd
KEY PEOPLE
S. Narayanan .. MD and
CEO
MK Tandon FinancialAdvisor
N K Kedia . Director
ar!etin"
Y. F#!#da ... Director
O$erations
Mr %.S.&ao .. E'ec#tive
Director
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IFFCO TOKIO General Insurance Co. Ltd
(.O.S#ri ..
E'ec#tive Director
PRODUCT
Coercial Lines
IFFCO- TOKIO Provides a wide variety of policies thatare customized to your eeds!For your coveiece"
we have #rouped them! To access iformatio o
ay of the policies"
$imply clic% o the li% you wat!
$tadard Fire & $pecial Perils
Cose'uetial (oss
Cotractor )ll ris%
*oiler & Pressure Plat
+rectio )ll Ris%s
Idustrial )ll Ris%s
,achiery *rea%dow
Product (iaility
Pulic (ia Idustrial
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IFFCO TOKIO General Insurance Co. Ltd
,arie Car#o
+lectroic +'uipmet
*a%ers *la%et*ur#lary isurace
,oey Isurace
Retail (ies
IFFCO-TOKIOProvides a wide variety ofpolicies that are customized to your eeds! For your
coveiece" we have #rouped them! To access
iformatio o ay of the policies" simply clic% o the
li% you wat!
,otor Private Car
.ome & family Protector
Trade Protector
Idustry Protector
Office professioal +stalishmet
.ome $uvidha
Trade $uvidha
Idividual ,edishield
Idividual Persoal )ccidet
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IFFCO TOKIO General Insurance Co. Ltd
$wasthya Kavach /Family .ealth0 Policy
1roup Persoal )ccidet
Critical Illess Policy
Travel Protector
)ll ris% Isurace
$pecialty (ies
IFFCO-TOKIO Provides a wide variety of policies
that are customized to your eeds!
For your coveiece" we have #rouped them! To
access iformatio o ay of the policies"
simply clic% o the li% you wat!
Credit isurace
,ulti ,odal trasport /,TO0
,arie .ull &,achiery
2eweller3s *loc%
*arish *ima 4o5a /6eather Isurace0
$a#ar *adhu *ima Policy
)viatio Isurace Policy
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IFFCO TOKIO General Insurance Co. Ltd
+rrors ad Omissios /Techolo#y0 Policy
Fie )rt Isurace- Private Collectors
Fie )rt Isurace- )rt Dealers & 1allery Owers
Prod#ct P)iloso$)y
Our product developmet team is costatly
wor%i# to itroduce products which arecompetet i meeti# the customer eeds! )t
IFFCO TOKIO" we emphasize o uderstadi#
the eed from the mar%et ad offeri# the est
possile products across the product lies! 6e
approach the mar%et with products that have
differetiated features 7 eefits 7 service
offeri#s! IFFCO TOKIO offers a wide ra#e ofui'uely customized policies coveri# a wide
ra#e of customers" from farmers to some of
Idia3s lar#est automoile maufacturers! Our
+deavour is to spread the eefits of isurace
to the masses throu#h our specially desi#ed
isurace product li%e $a%at .ara 4o5aa"
*arish *ima 4o5aa" etc! The compay has made
a #euie attempt to uderstad the rural ad
low-icome se#met of the Idia mar%et" to tap
the potetial of this lar#ely ue8plored se#met
ad ma%e the eefits of isurace availale to
the masses!
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IFFCO TOKIO General Insurance Co. Ltd
6e are also ma%i# costat efforts to reach out the
etire #eeral isurace spectrum i!e. Coercial
Lines* &etail lines and S$ecialty Lines.
Iovatios will %eep o e8padi# to icludecustomised offeri#s for various mar%et se#mets
ad #eo#raphies
O*2+CTI9+$ OF T.+
$TUD4
! To study the sales $trate#y of field force of IFFCO
TOKIO 1eeral Isurace!
! To study the process of selli# of Isurace Policies
y )divsors
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IFFCO TOKIO General Insurance Co. Ltd
R+$+)RC.
,+T.ODO(O14
Research methodolo#y is a way to systematically
solve the research prolem! Research methodolo#y
costitutes of research methods" selectio criterioof research methods used i cote8t of research
study ad e8plaatio of usi# of a particular
method or techi'ue so that research results are
capale of ei# evaluated either y researcher
himself of y others! 6hy a research study has ee
uderta%e" how the research of aalyzi# data has
ee used ad a est of similar other 'uestio areusually aswered whe we tal% of Research
methodolo#y coceri# a research prolem or
study! The mai aim of research is to fid out the
truth which is hidde ad which has ot ee
discovered as yet!
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IFFCO TOKIO General Insurance Co. Ltd
)R+) OF $TUD4
The area of the study related with #etti# correct
iformatio of #eeral isurace
Policies of differet peoples i the re#io of Ratlam!
$),P(+ D+$I1:
) sample desi# is a defiite pla for otaii# a
sample from a #ive populatio! It refers to thetechi'ues of the procedure the researcher would
adopt i selecti# items for the sample! $ample
desi# may as well e draw from the populatio to
e icluded i the sample i!e! the size of the sample!
$ample desi# is determied efore data are
collected!
Duri# my study I have ta%e ;< isurace carecosultats as the size of sample
TOOLS +SED
To %ow the respose" I have used the 'uestioaire
method! If oe wish to fid what isurace carecosultat thi% or %ow" the lo#ical procedure is to
as% them! This hassled mar%eti# researchers to use
the 'uestioaire techi'ue for collecti# data more
thaay other method!
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IFFCO TOKIO General Insurance Co. Ltd
I this method 'uestioaire were distriuted to the
respodets ad they were as%ed to the aswer the
'uestios i the 'uestioaire! The 'uestioaire
were structured o dis#uised 'uestioaire ecausethe =uestio which the 'uestioaire cotaied"
were arra#ed i a specific order esides every
'uestio as%ed were lo#ical for the study" o
'uestio ca e termed as irrelevat!
The 'uestioaire was o-dis#uised ecause the
'uestioaire was costructed so that the o5ective
is clear to the respodet! The respodets wereaware of the o5ective! They %ew why they were
as%ed to fill the 'uestioaire!
6ith the help of the followi# techi'ues" which are
usi# y IFFCO TOKIO I aalyses that the how
techi'ues of sales promotio are useful!
D)T) CO((+CTIO:
PRIMARY DATA SOURCES
! Throu#h iteractio with isurace care
cosultat
! Throu#h 'uestioaire filled from the isurace
care cosultat!
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IFFCO TOKIO General Insurance Co. Ltd
SECONDARY DATA SOURCES:
. Throu#h iteret" various official sites of the
compaies!
! Throu#h pamphlets ad rochures of the
compaies!
! 2ourals & ,a#azie
L,M,TAT,ONS OF T(E
ST+DY
Followi# limitatios were faced duri# the study>
6hile desi#i# the 'uestioaire it was %ept i
mid to #ather more ad more iformatio from
each tar#et perso! For the either preset or
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IFFCO TOKIO General Insurance Co. Ltd
descriptive 'uestios could have served the
purpose! Therefore the 'uestios could have
served the purpose! Therefore the 'uestioaire
cotaied i the ope-eded 'uestios! The study was coducted i IFFCO TOKIO i
Ratlam city" which has ?@A to ?A< isurace
care cosultats oly! The sample size was of
;< isurace care cosultats oly so that
accuracy of data so collected could e asurd
covered y circulatio of 'uestioaire!
The accuracy of idicatios #ive y the
respodets may ot e cosider ade'uate as
whether the la#ua#e used i the 'uestioaire
is uderstood y the respodet caot e
ta%e for #rated!
The study if ased o the iformatio #athered
from the isurace care cosultat mi#ht haveshow partiality towards their isurace policies!
$ice the survey was limited to ;< isurace
care cosultats it is rather difficult to #ive a
precise coclusio ut I have tried to the est of
my capaility to #ive the coclusio o a
comprehesive maer
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IFFCO TOKIO General Insurance Co. Ltd
DATA ANALYS,S -
,NTE&P&ETAT,ONDATA
ANALYS,S
AND
,NTE&P&ETAT,ON
/*ased o survey coducted for ;< isurace care
cosultats0
=!? 6hich techi'ue of sales promotio you preferB
Optios
Respose i
Display
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IFFCO TOKIO General Insurance Co. Ltd
=!@ 6hich techi'ue is ecoomically eeficialB
Optios Respose
i Display
?
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IFFCO TOKIO General Insurance Co. Ltd
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IFFCO TOKIO General Insurance Co. Ltd
Optios
Respose i Display
? Door to Door Demo
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IFFCO TOKIO General Insurance Co. Ltd
cosultats prefer catalo#ues" ? to the display
ad ?@ to the e8hiitio & door to door!
=!A 6hich techi'ue re'uires more %owled#e to
e8ecuteB
Optios
Respose i Display
@
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IFFCO TOKIO General Insurance Co. Ltd
Iterpretatio>
)ccordi# to the study E isurace care
cosultats say yes that the price off are
ecessary for sales promotio!
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IFFCO TOKIO General Insurance Co. Ltd
=!?< $hould IFFCO TOKIO ta%e up ew sales
promotio pro#ramB
Optios
Resposes i 4es
A@ :o
@@ Ca3t say
E
Iterpretatio>
)ccordi# to the study A@ isurace carecosultats say yes istallmet offers are @@
$ay o ad E say ca3t say
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IFFCO TOKIO General Insurance Co. Ltd
O*$+R9)TIO:$ &
FI:DI:1$
! This sales promotio process was very muchsatisfyi# for me ot oly practically
ad academically ut it also helped me i developi#
my commuicatio s%ill ad eriched my %owled#e
also!
! I have come to %ow aout the importace of
mar%eti# especially with re#ard to sales promotio
o the most reowed or#aizatio li%e IFFCO TOKIO!
+specially ecause of emer#ece of may competitor
with e8cellece i services & competitive product!
The ase of this chapter coclusio is o the data
aalysis or what we say fidi#s!
! I have fidi# from the isurace care cosultatsof the IFFCO TOKIO! ad their isurace policies o
my topic!
! 6he the isurace care cosultat is as%ed why
they are deali# i this particular isurace policies
/product0 they mostly stressed o compay3s ima#e!
They also said that all icome ad a#e #roup of
customers are attracted towards their product utuyers are maily from hi#her ad middle-icome
#roup!
! Isurace care cosultats said that their sales is
decreased i the last years ecause of e#ative
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IFFCO TOKIO General Insurance Co. Ltd
tred i mar%et! Isurace care cosultats said that
the customer are curious i #etti# isurace
policies ecause they wat more discouti# o the
products ad low claim time after ay accidet
S+>>EST,ONS
.ere are some su##estios" which may help to
stre#the the firm further
! ,ay of the isurace care cosultats of the
IFFCO TOKIO! .as the lac% of #ood commuicatio
s%ills ad traii#! $o traii# should e easy!
! IFFCO TOKIO! $hould use ew techi'ues of sales
promotio!
! Customer services should e more comfortale tha
others!
! People must e made aware of the eefits of the
policies of
IFFCO
TOKIO!
! The compay should #ive persoal attetio to
each customer!
! Proper assistace should e provided to the
customer at the time of claim settlemet!
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IFFCO TOKIO General Insurance Co. Ltd
! )ll the details aout the compay should e #ive
to the customers!
! Re#ular advertisemet of the compay should e
#ive T9 ad:ewspaper!
!The compay must try to fid ew mar%et especially
i the rural areas!
!The compay should do fre'uet aalysis of the
competitors!
QUESTIONNAIRE
:ame>
-------------------------------------------------------------------------
)ddress>
--------------------------------------------------------------------------
=!? To which techi'ue of sales promotio you
preferB
)0 Display*0 Door to door demostratio
C0 +8hiitio
D0 Catalo#ue
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IFFCO TOKIO General Insurance Co. Ltd
+0 Price-off
=!@ 6hich techi'ue is #ivi# #ood respose fromcustomersB
)0 Display
*0 Door to door demostratio
C0 +8hiitio
D0 Catalo#ue
+0 Price-off
=!G 6hich techi'ue is ecoomically eeficialB
)0 Display
*0 Door to door demostratio
C0 +8hiitio
D0 Catalo#ue
+0 Price-off
=! 6hich techi'ue re'uires less time i sales
promotioB
)0 Display
*0 Door to door demostratio
C0 +8hiitio
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IFFCO TOKIO General Insurance Co. Ltd
D0 Catalo#ue
+0 Price-off
=!; 6hich techi'ue is easily maa#ealeB)0 Display
*0 Door to door demostratio
C0 +8hiitio
D0 Catalo#ue
+0 Price-off
=!E 6hich techi'ue re'uires less %owled#e to
e8ecuteB
)0 Display
*0 Door to door demostratio
C0 +8hiitio
D0 Catalo#ue
+0 Price-off
=!A 6hich techi'ue re'uires more %owled#e toe8ecuteB
)0 Display
*0 Door to door demostratio
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IFFCO TOKIO General Insurance Co. Ltd
C0 +8hiitio
D0 Catalo#ue
+0 Price-off=! Price off ad istallmet offers are ecessary
promotioB
)0 4es
*0 :o
C0 Ca3t say
=!H Do you thi% that sales promotio pro#ram
that is presetly
uderta%e y IFFCO TOKIO! are satisfactoryB
)0 4es
*0 :o
C0 Ca3t say
=!?< $hould IFFCO TOKIO! ta%e up ew sales
promotio pro#ramB
)0 4es
*0 :o
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IFFCO TOKIO General Insurance Co. Ltd
C0 Ca3t say
BIBLIGRAPHY
*oo%s
! Kothari C!R!" /?HHH0 Research ,ethodolo#y"6ishwa Pra%asha
! Kotler P! ad )rmstro# 1!" /@
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IFFCO TOKIO General Insurance Co. Ltd
! $a8ea Ra5a" /?HHH0 ,ar%eti# ,aa#emet"
Tata ,c1raw .ill
6esites>
!www!iffcoto%io!com
!www!idiaifolie!com
!www!irdaidia!or#
!www!thehiduusiesslie!com
E
http://var/www/apps/conversion/tmp/scratch_4/www.iffcotokio.comhttp://var/www/apps/conversion/tmp/scratch_4/www.indiainfoline.comhttp://var/www/apps/conversion/tmp/scratch_4/www.irdaindia.orghttp://var/www/apps/conversion/tmp/scratch_4/www.thehindubusinessline.comhttp://var/www/apps/conversion/tmp/scratch_4/www.indiainfoline.comhttp://var/www/apps/conversion/tmp/scratch_4/www.irdaindia.orghttp://var/www/apps/conversion/tmp/scratch_4/www.thehindubusinessline.comhttp://var/www/apps/conversion/tmp/scratch_4/www.iffcotokio.com -
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IFFCO TOKIO General Insurance Co. Ltd