MBA 15004 13 Ravindra Kumar
-
Upload
ravindra-sharma -
Category
Documents
-
view
220 -
download
0
Transcript of MBA 15004 13 Ravindra Kumar
-
8/12/2019 MBA 15004 13 Ravindra Kumar
1/15
SubmRavinMBA/Semes
-
8/12/2019 MBA 15004 13 Ravindra Kumar
2/15
-
8/12/2019 MBA 15004 13 Ravindra Kumar
3/15
*BMW (Bavarian Motor Works) was founded in 1917.
*Headquarter of BMW is in Munich, Bavaria, Germany.
*BMW Group is now one of the ten largest car manufacturers in
with its BMW, MINI and Rolls-Royce brands.
*It possesses three of the strongest premium brands in the car i
*The group also has a strong market position in the motorcycle
operates a successful financial services business.
-
8/12/2019 MBA 15004 13 Ravindra Kumar
4/15
*BMW brand is often cited as one of the best in the world.
*The company continues to launch a stream of innovative produ
of its battle with German peer Mercedes to be the worlds larg
car maker.
*It combines the safety and convenience of a four-wheel-drive
road performance of a sports car.
-
8/12/2019 MBA 15004 13 Ravindra Kumar
5/15
*BMW cars price range starts form Rs. 30 lakhs in Indian Market
*Cars ranges are from luxurious to sports.
*Consumes are mostly of upper level income group and in some
middle level also.
*BMW's Cars are soldin more than 140 countries.
*The BMWGroup soldapproximately 1.29 million cars in 2012.
-
8/12/2019 MBA 15004 13 Ravindra Kumar
6/15
1202239
1068770
1224280
138038414
0
200000
400000
600000
800000
1000000
1200000
1400000
1600000
2008 2009 2010 2011
No. of Cars Approx
-
8/12/2019 MBA 15004 13 Ravindra Kumar
7/15
*BMW has its own dealership and outlets, where the customers
the cars.
*BMW has is great brand value, on which customers have their
*BMW has its own identity of making cars engines, BMWs engi
widely used and successful engines in the world.
*Many sports car manufacturer use the engines of BMW.
-
8/12/2019 MBA 15004 13 Ravindra Kumar
8/15
*The main supplier of BMW accessories is in itself GERMANY and
is US Auto Parts, it is the company of California.
*Few more companies are there from BMW get their raw parts
accessories.
*We have a pie diagram of suppliers and their region.
-
8/12/2019 MBA 15004 13 Ravindra Kumar
9/15
50%
17%
15%
14%
3%1%
Germany
Rest of West
Central & Ea
North AmeriAsia/ Austra
Africa
-
8/12/2019 MBA 15004 13 Ravindra Kumar
10/15
*Currently, the BMW Group uses assembly plants to manufactur
automobiles in six locations i.e. Thailand, Malaysia, Russia, Eg
Indonesia and India.
Assembly Plants
WarehousesDealers
Outlets
Custom
-
8/12/2019 MBA 15004 13 Ravindra Kumar
11/15
*There are numerous companies are in the field of luxury and s
*Few top competitors are:-
*Audi
*Mercedes
*Opel
*Porsche
*Volkswagon
-
8/12/2019 MBA 15004 13 Ravindra Kumar
12/15
11.12
9.879.16
8.296.84
4.594.08 3.89 3.78 3.76
3.21 3.09 3.04 2.86 2.77 2.68 2.5 2
0
2
4
6
8
10
12
Market Share (%)
-
8/12/2019 MBA 15004 13 Ravindra Kumar
13/15
*BMW is known for its class.
*Corporate sector or business tycoons loves BMWs cars
*These cars are also known for racing
*Cars look and design plays very important role for interest for
*Innovations like electric car also cause of interest in this brand
*BMWs punch line is enough to get attention i.e. The Ultimat
Machine
-
8/12/2019 MBA 15004 13 Ravindra Kumar
14/15
*www.bmwgroup.com
*BMWs annual report 2012
*www.driveinside.com Car Research
*http://www.usautoparts.net/bmw/parts/
*http://www.bmwgroup.com/e/0_0_www_bmwgroup_com/pro
oduktionsnetzwerk/produktionsstandorte/montagewerke.htm
*http://www.digitalstrategyconsulting.com/intelligence/2011/
car_brand_searches_ford.php
http://www.usautoparts.net/bmw/parts/http://www.usautoparts.net/bmw/parts/http://www.usautoparts.net/bmw/parts/ -
8/12/2019 MBA 15004 13 Ravindra Kumar
15/15