Material P.O.P
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Transcript of Material P.O.P
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MERCHANDISING“ La seducción en el punto de venta ”
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76
De los Consumidores se basa en la información disponible en el punto de venta y en su experiencia previa para realizar una compra
%
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SUPERFICIES COMERCIALES
HIPERMERCADOS
TIENDA ESPECIALIZADA
ALMACENES POPULARES
AUTOSERVICIOS
GRANDES SUPERFICIES
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TIPOS DE MERCHANDISING
Merchandising Visual / presentación
Merchandising de Gestión
Mechandising de Seducción
- Busca gestionar el espacio para obtener una mayor rentabilidad
– Se centra en la manera de presentar los artículos en la tiendapara hacer la compra más fácil.– Favorece la compra por impulso y las compras no previstas.
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ORGANIZACIÓN DEL PUNTO DE VENTA
SECCIONES ( DEPARTAMENTOS )
> perfumería o cosméticos > víveres > carnicería > panadería > área de juguetes > artículos o utensilios para el hogar > artículos de limpieza > librería o papelería > bodegón de licores > Tecnología
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ORGANIZACIÓN DEL PUNTO DE VENTA
Lineales ( zonas , distribución )
Puntas de góndola
Islas
Mamuts
P.O.PCamisetasLlaverosCenefasFlyersVolantesBrochuresDemostracionesCabezote AfichesDisplaysPendonesMuestras
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LINEALES
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LINEALES
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LINEALES
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PUNTA DE GONDOLA
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ISLAS
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MAMUTS
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IMPULSADORAS
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MATERIAL P.O.P
CARRO DE COMPRA MINIBANNER
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MATERIAL P.O.P
ROMPETRAFICO CALCOMANIA DE PISO
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MATERIAL P.O.P
TOME UNO SHOWCASE
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MATERIAL P.O.P
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MATERIAL P.O.P
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VENDEDOR SILENCIOSO
Características del EMPAQUE O EMBALAJE
Atractivo
Apilable
Practico
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ESCAPARATES
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STANDS
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ESPACIOS COMERCIALES
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ESPACIOS COMERCIALES
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QUE HACER PARA LOGRAR UN BUEN MERCHANDISING
• IMAGINACION• CREATIVIDAD• CURIOSIDAD
NO solo algo estético
Representemos sueños y deseos
Creemos Experiencias
NO Hagamos lo mismo
Vendamos beneficios
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BRAND SENSE
Visual Auditivo Tacto Gusto Olor
70 %
Explotar la marca por medio De los sentidos
Creando experiencias sensoriales