Mastering Google Adwords In 30 Minutes
Transcript of Mastering Google Adwords In 30 Minutes
Mastering
in 30 minutes
Pay Per Click Advertising
Pay-Per-Click Advertising
(PPC)• Paid Listings
• Appear Right, Top & Bottom
• Different Algorithms
• No Bearing On Search Results
1. Ad ChannelsWhere To Place Your Ads
Search Network
Search Partners
Display NetworkGoogle Properties
2. CampaignManaging Your Ads
Your Account
• Same Email And Password login used with other Google Accounts
• Billing Information
• General Settings
Campaigns
• Settings on which parts of the GoogleNetwork it belongs to
• One or more ad groups • A daily budget and bidding settings • Language, location, mobile and ad schedule targeting settings • Other ad settings like a frequency cap, ad rotation, start/end
date and keyword • matching options • Ad extensions • Some other settings for special campaigns (eg. Shopping and
Dynamic Search Ad • campaigns)
Ad Groups• One or More Ads • Keywords • Display Network Targeting
Methods(eg. placements, topics, Interests, demographics and remarketing)
• Mobile Bid Adjustment • Special Campaign
Settings(eg. Shopping and Dynamic Search Ad campaigns)
• Ad Extensions
3. Keyword TargetingSearch Results Your Ad May Appear
Building Keywords
• Think Like Your Customer
• Relevant Keywords
• Group By Theme
• Not too many, Not to few
Keyword ModifiersImproving The ROI
4. Language & LocationWho Should See Your Ads
Language Targeting• Target 1 or More
• Write In The Same Language You’re Targeting
• No Translation
• Default Language
• Language People Type
https://support.google.com/adwords/answer/1722078
Location• Location Of Interest .com, .com.au, co.nz Southport PlumberUser Settings
• Physical Location IP Address ISP DetailsGPS, WI-Fi, Cell Tower
• Google Decides
Location Options
• Country
• Region / City / Neighbourhood
• Airport / University
• Radius
• Exclude Locations
5. Ad FormatsDesign Your Ad
Text Ad• Headline
25 characters
• Display URL 35 characters
• Description Line 35 characters per line(70 character total)
Other Ad Types
Image Ad
Video Ad
Adwords For Video
Mobile Ads
Product Listing Ad
6. Ad ExtensionsOther Calls To Action
Location ExtensionShow Location Details
Click To Call ExtensionClickable Phone Number on Mobile Device
Sitelinks ExtensionLinks To Pages In Your Website
Discontinued• Seller Ratings
• Product
• Social
• Automatic Offer
• Review
7. Quality ScoreReduce The Cost And Increase The ROI
Click Though Rate (CTR)
• Historical CTR for Keyword
• Historical CTR of Display URL’s in Ad Group
• Account Performance In Geographical Region
• Overall Account Performance
Relevance
• Relevance of the keyword to the ads in the ad group
• Relevance of the keyword and the ad to the search query
Landing Page Quality
• Relevant And Original Content
• Transparency
• Ease Of Navigation
• Loading Time
Relevance
• Easier and cheaper for a keyword to enter the ad auction
• Lower CPCs
• Lower first page bid estimates
• Lower top of page bid estimates
• Higher ad positions
8. RemarketingStalking Your Customers Until The Buy
Standard Remarketing
Show ads to your past visitors as they browse Display Network websites and use Display Network apps.
Dynamic Remarketing
Show dynamic ads to past visitors with products and services they viewed on your website as they browse Display Network websites and use Display Network apps.
Remarketing For Mobile Apps
Show ads to people who have used your mobile app or mobile website as they use other mobile apps or browse other mobile websites.
Remarketing Lists For Search Ads
Show ads to your past visitors as they do follow-up searches for what they need on Google, after leaving your website
Video Remarketing
Show ads to people who have interacted with your videos or YouTube channel as they use YouTube and browse Display Network videos, websites, and apps
9. ResourcesBecoming An Expert
Google AdWords Help Centre Support.Google.com/Adwords
Loves Data Training For Google Certification LovesData.com/Services/Training-Education
Google Ad Set Up And Management PositiveBusinessOnline.com
$75 Coupon For Google Adwords http://www.google.com/ads/adwords-coupon.html
Facebook Facebook.com/PositiveBusinessOnline
Twitter @positivebiz
LinkedIn LinkedIn.com/in/nikcree
Website PositiveBusinessOnline.com
Contact Details
PositiveBusinessOnline.com/ Mastering-Google-Adwords-In-30-
Minutes
or
http://wp.me/p5muuz-1MN
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