Masterchef UX
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MASTERCHEF ux
@J8MATTEO
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IL NOSTRO CHEF
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OBIETTIVO: CENA PER DEI CLIENTI
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SONO ALLERGICO
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IL PIATTO E’ FREDDO
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COS’HA DIMENTICATO
GORDON?
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COS’HA DIMENTICATO GORDON?
COMMENSALI
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COS’HA DIMENTICATO GORDON?
COMMENSALI STRUMENTI
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COS’HA DIMENTICATO GORDON?
COMMENSALI STRUMENTI
TEMPI
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CHI E’ IL CLIENTE DELLO CHEF?
CHI COMMISSIONA LA CENA
I COMMENSALI
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NOI SVILUPPIAMO SOFTWARE
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NOI SVILUPPIAMO SOFTWARE
CLIENTI
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NOI SVILUPPIAMO SOFTWARE
CLIENTI STRUMENTI
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NOI SVILUPPIAMO SOFTWARE
CLIENTI STRUMENTI
TEMPI
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CHI E’ IL NOSTRO CLIENTE?
CHI COMMISSIONA IL LAVORO
CHI UTILIZZA IL PRODOTTO
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GORDON PUO’ PERMETTERSI DI CUCINARE UN PIATTO CHE NESSUNO MANGERA’?
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NOI?
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USER EXPERIENCE È
Mettere al centro l’utente finale Progettare secondo i bisogni
Sperimentare prima di rilasciare
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USER EXPERIENCE NON È
Usabilità (solo) Wireframe (solo)
Costosissima analisi
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UN PRODOTTO NON E’ (SOLO) UN PRODOTTO
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UN PRODOTTO
Una strategia verso chi lo utilizza
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UN PRODOTTO
Una responsabilità sociale verso chi lo
utilizza
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UN PRODOTTO
Comunicativo Creativo
Fantasioso Istituzionale
…
PRESCINDE DAI SUOI UTILIZZATORI
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UN UTENTE UTILIZZA IL PRODOTTO
PRODOTTO
CHE FA BUSINESS
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“Every dollar invested in ease of use returns $10 to $100”
... IBM
2009
Conversion rate increased by 430% ...
CONCORDE HOTEL 2012
NPS > da 45 a 60 in 4 mesi Detractors -20%
Unique visitors msite da 500k a 1.3M al mese Gradimento Grafica +30%
... VODAFONE ITALIA
2013
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FRAMEWORK OPERATIVO - Definizione product vision (interna/esterna)
- Individuazione user, bisogni e task - Creazione delle user stories - Mappatura contenuti - Wireframe - Sviluppo grafico - pagina web funzionante
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FRAMEWORK OPERATIVO
Modulare Budget
Metriche