maruti suzuki by rohit motwani
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Transcript of maruti suzuki by rohit motwani
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o Maruti Udyog limited established in 1981. First prduction commenced in 1983 Gurgaon,
India o Competed to Hindustan motors by launching
Maruti 800 in 1984. o On 17th September,2001 Maruti Udyog was
renamed to Maruti Suzuki India Limited.o It is subsidiary of Suzuki Motor Corporation of
Japan.o Maruti has more than 6 million satisfied
customers in India
About MARUTI SUZUKI
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• Joint venture agreement with Suzuki Motor in 1983 with 26% of equity.
• In 1987 Suzuki raises equity to 40%• In1992 Suzuki again raises equity up to 50%• And Maruti become a non-government
organization managed on the lines of Japanese management practices
About MARUTI SUZUKI
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About…
• Maruti has a network of 391 sales outlets across 230 cities all over India.
• The service network covers 1,113 towns and cities, bolstered by 2,142 authorized service outlets
• The company's change in strategy and emphasis on developing effective marketing communications was their highlights.
• Chairman : Mr. R. C Bhargava • CEO : Shinzo Nakanishi
About MARUTI SUZUKI
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Organizational Structure
Mr. R. C. Bhargava
Chairman
Mr. Shinzo Nakanishi
Managing Director and CEO
Mr. Manvinder
Director
Mr. Amal Ganguli
Director
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Maruti Suzuki Products
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Cont…..
DIZIRE
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MAJOR COMPETITORS
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Segmentation of Market
PassengerVehicle 15.96%CommercialVehicle 3.95%
Threewheelers: 3.60%Twowheelers: 76.49%
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Why do customer likes Maruti?Maruti ranked highest in customer satisfaction with
after-sales service.
True value Driving school Authorized service
station Insurance (2OO2)Genuine accessories
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SHARE PRICES
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Share prices
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Strengths
• Distributor network brand loyalty, Japan technology and Service distribution
• After sales service• Cost-effective• Low maintenance• Indian middle-class• Low price,• High fuel efficiency,
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Weaknesses
• Low Resale value
• Low engine capacity.
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Opportunity
• High end car segment
• Overseas market
• Improve handling
• Add extra features to small segment cars
• Attracting youth
• Export small cars
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Threats• Fuel price• Foreign brands• Price high of raw material• Small car competition
Key competitors• Tata Motors• Hyundai• Ford• FIAT• General Motors• Honda
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