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PRASHANTH G PPESIT B’LORE19-04-2013

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Inception

Maruti Udyog Limited (MUL) was established in Feb 1981 through an Act of Parliament, to meet the growing demand of a personal mode of transport caused by the lack of an efficient public transport system. Today it is the largest automobile company in India

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PrevalenceMaruti Suzuki India Limited (MSIL), a subsidiary of Suzuki Motor Corporation (SMC), Japan, is a leading manufacturer of passenger vehicles in India, contributing to about 45% of the total industry sales in India.18.28% of the company is owned by the Indian government, and 54.2% by Suzuki of Japan.

Maruti Suzuki is the only Indian Company to have crossed the 10 million sales mark since its inception. In 2011-12, the company sold over 1.13 million vehicles including 1,27,379 units of exports.

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The company has two manufacturing facilities located at Gurgaon and Manesar, south of New Delhi.Production capability over a 1.5 million vehicles annually. Plans to expand its manufacturing capacity to 1.75 million by 2013

Maruti Suzuki's revenue over the years(Rs. in Million)Year Net Sales

2006-07 1,45,922

2007-08 1,78,603

2008-09 2,03,583

2009-10 3,01,198

2010-11 3,58,490

2011-12 3,47,059

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In 2010-11, the Company sold 1,271,005 vehicles, registering a growth of 24.8% over the previous year. This comprised 1,132,739 vehicles in the domestic market and 138,266 vehicles in the international market. Cumulatively, the Company has produced 10 million vehicles. It rolled out its 10 millionth vehicle on 15th March, 2011, a significant landmark for the Company and the automobile industry in India.

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Vision and Core Values“The leader in the Indian automobile Industry, Creating Customer Delight and Share holder’s Wealth; A pride of India”

CORE VALUES Customer obsession Fast, flexible and first mover Innovation and creativity Networking and partnership Openness and learning

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Maruti’s Key To Success

Fuel Efficient; Compact in sizeEconomical & AffordableHigh comfort; Low maintenance costWell spread Dealership and Service CentreBuyable from the car dealerships, used car dealers, car websites and car ownersResell Value due to low maintenance cost

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As per the classification by the Society of Indian Automobile Manufacturers (SIAM), Maruti Suzuki models are categorised as:SIAM CLASSIFICATION PRODUCTSA1 Segment (upto 3400 mm) Maruti 800A2 Segment (3401 mm to 4000 mm)

Alto, Estilo, WagonR, A-star, Ritz, Swift

A3 Segment (4001 mm to 4500 mm)

Dzire, SX4

A4 Segment (4501 mm to 4700 mm)

Kizashi

Multi Utility Vehicle (MUV segment)

Gypsy, Grand Vitara

Multi Purpose Vehicle (MPV segment)

Omni, Eeco

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Star performers

The Dzire and Swift give Maruti Suzuki 40-50 percent of its profits.

Maruti Suzuki Swift

Cost Rs. 4.75 - Rs. 7.23 lakhsMileage 16/18 KMPL

versions LXi (Petrol)VXi (Petrol)LDi (Diesel)ZXi (Petrol)VDi (Diesel)ZDi (Diesel)

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strugglersMaruti Suzuki Kizashi

Cost Rs. 17.18 - Rs. 18.22 lakhs

Mileage 10/12 KMPL

Versions of Maruti Suzuki KizashiMT (Petrol)CVT Petrol)

*Ex-showroom Price

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Rivals

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Maruti Suzuki’s presence in India (as on march 31st 2012)

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Maruti Suzuki’s global presence(exports in 2011-12)

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promotion

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Recent releases

Maruti Suzuki RitzLaunched On: 03-Sep-2012Price: 3.92-6.77 Lacs

Maruti Suzuki Alto 800Launched On: 16-Oct-2012Price: 2.42-3.9 Lacs

Maruti Suzuki Wagon R 1.0Launched On: 14-Jan-2013Price: 3.56-4.82 Lacs

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Press release

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Maruti Suzuki is now very much on the global map, recently being rated as the fourth most reputed automobile company in the world. This has happened because of the Contribution of all the stakeholders of Maruti.