Marketplace 3.0 - Masatada Kobayashi / Co-fundador da Rakuten
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THE EMPOWERMENT COMPANY September 2013 Masatada Kobayashi Co-founder, Rakuten, Inc.
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Transcript of Marketplace 3.0 - Masatada Kobayashi / Co-fundador da Rakuten
THE EMPOWERMENT COMPANY
September 2013
Masatada Kobayashi
Co-founder, Rakuten, Inc.
“OPTIMISTIC”
Rakuten (楽天) 楽 - “Happy” 天 - “Heaven”
Our Philosophy has always been the same…
Empowerment!
Founded
February
1997 5 Employees
IPO
April 2000
1st office:
Atago in Tokyo
(Jasdaq)
Rakuten
Tower
Rakuten
2013
Market cap: US $17BN
Over 10,000 employees
R$250 Billion Target
R$28 BN
Source: Fuji Keizai
(100%)
(80%)
(60%)
(40%)
(20%)
(0%)
15 BN Reais
25%
48%
28%
59%
Apparel Electronics, PCs
Books, Software
Beauty & Other
Household goods
Food Health food,
cosmetics
15 11 7 6 6 3
34%
19%
19%
Others
Amazon
Rakuten
Strong presence across e-commerce categories
Percentage based on 2009～11 average
17 %
Nintendo Wii
sales
16 %
PlayStation 3
sales
12 %
Nintendo DS
sales
41,628
Number of merchants
Number of products
142,742,298
Collectively, we can compete against “Giants”
Rakuten Today
Rewriting the Rules of E-commerce
Core Strategy: Membership Business on the Internet
Unique convergence of
Internet Services with
Membership Business
+
Internet
Service
Membership
Business
E-Commerce
Credit
Card
Banking
Securities Telecom
Travel
E-Money Digital Goods
Portal &
Content
Rakuten
Ecosystem
In Japan Database
Loyalty
Program
Log-In
Growth in Crossover Users
Rate Rakuten members use
more than two services
* Purchasing ratio of Rakuten members who have utilized other Rakuten services during the past 12 months of the listed month.
Applicable services are limited to those which can earn Rakuten Super Points (excl. Securities)
Rakuten E-commerce Model
Shopping is
Entertainment!
Most
E-commerce
Models
Our Philosophy has always been the same...
Empowerment!
21
Comparison of approaches
Competitor A Model Limits access to merchants
Controls relationship to customers
Controls customer data
Rakuten Model Encourages social commerce
Encourages engagement with customers
Shares customer data with merchants
A Unified Brand of
“Live” Merchants
The Rakuten Shopping Experience
R-Storefront
R-Backoffice
R-Datatool
R-Mail
“R”-Technology
RMS (Rakuten Merchant Server)
enables merchants to build
dynamic online shops from Day 1
1.0
Not taking courses
Taking courses
Average Monthly Sales
Per Merchant
“DREAM” Monthly
Publication for
Merchants
Interviews with shop
owners
3.6
Rakuten University & DREAM Magazine
Smart Device Adoption
iPad
App for ranking of top 100 best-
selling items in Rakuten Ichiba
in each category
iPhone
Ichiba’s App for iPhone
since Feb. 2011
Android
Ichiba’s App for Android
since Apr. 2011
Three different display sizes
25%
30%
35%
40%
45%
Rakuten Ichiba 2013 GMS
Forecast for Mobile & Tablets
2013 FEB APR JUN AUG OCT DEC
Within 2013
Over 42％
Support
Strategy E-commerce Consultants (ECC)
Merchant Success Stories
Incredible speed
of selection
update
This shop succeeded by selling seasonable
first fashion with rich information and
communication
Merchant x ECC - Success Stories
Katia had no experience
with e-commerce and retail
before starting Rakuten.
Katia succeeded by maximizing her
commerce experience cooperating with her
EC consultant.
ECC Video
ECC Case Study: Long Page and CVR (conversion rate)
5.1% 0.4%
Let’s make shopping more interesting !!
