Marketing wereld verandert, by Hielko
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Transcript of Marketing wereld verandert, by Hielko
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Eigenaar van Dharma Media
Digitale diensten die het onderscheid maken. Oplossingen die ècht werken.
Digitale strategieën, mobiele apps, websites & webshops.
Creative technologists.
Wie is Hielko?
Dharma Media, The Creative Digital Agency sinds 2009
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De marketing wereld verandert
Dharma Media, The Creative Digital Agency sinds 2009
Verandering van marketing en sales
Wet van Moore
Mobile blijft Integratie sales, marketing en techniek
Slimmer communiceren
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De technologie verandert
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De marketing wereld verandert
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The Age of Cathy Creatives …
Dharma Media, The Creative Digital Agency sinds 2009
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… first to the Age of Search,where carefully developed marketing messages still dominated
NOW a huge shift to the …
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… to the Age of Discovery,no place for catchy creatives, less need for search.
Content is everywhere and shared by people we trust.
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De wet van Moore
Gordon Moore, mede oprichter Intel
1965 De Wet van Moore
Elke 2 jaar verdubbeling
… More than Moore
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… razendsnel …
- ENIAC 1946 - - MOTOROLA 1973 - - COMMODORE 1982 - - APPLE 2015 -
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… en veel!
- GOOGLE - - FACEBOOK - - HONDA - - 3D PRINTING -
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Mobiel als personal device blijft
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Wolky B2C en B2B App
Alle collecties/schoenen in de App
Belevings magazine in de App
Verschillende collecties adhv. locaties
Koppeling met ERP systemen
Locatie finder voor retail
B2B Dealer portal ook wel Sales tool
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Tsubaki B2B App
Alle documentatie in de App
Sales tool voor representatives
Zowel iPad Tablet als Android
Koppeling met Documenten Beheer systemen
Locatie finder
Enquetes, bestellingen, formulieren ed.
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Dank voor jullie aandacht!