8 Reasons Your Business Needs to Go MobileMike Sansone, Social Mediatician, ConverStations

Mobile Use - It’s Where Your Customers Mobile Use - It’s Where Your Customers AreAre

#1 #1 – Convenience: At Their Fingertips– Convenience: At Their Fingertips

#2 #2 – Productivity: User’s Choice– Productivity: User’s Choice

#3 #3 – Findability: Power of Discovery– Findability: Power of Discovery

#4 #4 – Readability: Make it Easy for Them– Readability: Make it Easy for Them

#5 #5 – Profitability: Will They Invest in You?– Profitability: Will They Invest in You?

#6 #6 – Share-ability: Empower Them to – Share-ability: Empower Them to ShareShare

Call-to-Action

• Click-to-Call• Appointment/Reservation• Make Purchase• Check In• Share w/ Friends

#7 #7 – Connectability: What’s Their Next – Connectability: What’s Their Next Step?Step?

#8 #8 – Trackability: Measuring Your Efforts– Trackability: Measuring Your Efforts

Mobile Use - It’s Where Your Customers Mobile Use - It’s Where Your Customers AreAre

The Train Has Already Left – Get StartedThe Train Has Already Left – Get Started

Build an App Device Responsive

Site

Looking Ahead – Who Knows?Looking Ahead – Who Knows?

Mobile web use is exploding.

By 2015, more Americans will access the web via mobile than desktop.

Building a mobile-friendly site is essential for businesses to prepare for the mobile movementSource: http://www.howtogomo.com

Thank YouThank You

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Carlton brings more than 15 years of executive leadership in technology sales and marketing, including the launch of software services from Blue Sky Network and Rivus Internet Group.

His first executive role was Vice President of Marketing for FOCUS Enhancements, Inc. There he played a key role in redirecting their product strategy and helping to more than double the size of the business from $12 million to $25 million in just two years. He later joined Stream International, as Vice President of Marketing. He helped the company fast track their growth from $168 million to $320 million in 36 months.