Marketing Plan of Knorr Pasta
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Transcript of Marketing Plan of Knorr Pasta
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7/25/2019 Marketing Plan of Knorr Pasta
1/27
Hgrd`tlio Ubgi
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7/25/2019 Marketing Plan of Knorr Pasta
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Hgrd`tlio Ubgi
Hgrd`tlio Ubgi jf Dijrr UgstgHgrd`tlio Hgigo`h`it Cjurs`
Mgiugry >1, >577
Ur`pgr`k Ny.
Fgrga ^lzvlGysag SagalkGrjjm Olbgil
Lbygs Gahgk Fgrjjql]ubqurigli Sagflq
Phgr Gdrgh
Sunhltt`k tj,
Hs. Hgrygh Oubsagi
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Hgrd`tlio Ubgi
_` talid lf giy jf us aji`stby r`fb`cts ji waj w` gr`, ajw w` ojt a`r`, wagt w` talid w`
hloat kj w`bb, gik sj fjrta, w` klscjv`r g k`nt tj jta`rs tagt spgis wrltt`i alstjry. [a`
wjrd jf sjh` uidijwi p`rsji hgd`s jur blv`s `gsl r `v`ry kgy. _` n bl`v` lt's
gpprjprlgt` tj gcdijwb`ko` gbb jf ta`s` uidijwi p`rsjis4 nut lt ls gbsj i`c`ssgry tj
gcdijwb`ko` tajs` p`jpb` w` dijw agv` klr`ctby sagp`k jur blv`s gik jur wjrd.
Flrst jf gbb w` wjubk bld` tj tagid jur t`gca`r Hs. Hgrygh Oubsagifjr ta`lr oulkgic`
tarjuoajut ta` s`h`st`r.
[a`i w` wjubk bld` tj tagid jur frl`ik gik Orjup `hn`rs fjr prjvlklio us ta`
lifjrhgtlji tagt wgs r`!ulr`k fjr cjhpb`tlji jf tals prj"`ct.
7. Fgrga lzvl
>. Gysag Sagalk. Grjjm Olbgil!. Lbygs Gahgk Fgrjjql". ]ubqurigli Sagflq#. Phgr Gdrgh
#cdijwb`ko`h`it
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Hgrd`tlio Ubgi
Hgrd`tlio Hgigo`h`it ^`pjrt ji Dijrr Ugstg
[gnb` jf Cjit`itsLitrjkuclio Dijrr Ugstg.................................................................................7
[ rh Ugp`r ji ta` Bguica Strgt`oy jf Dijrr Ugstg.............................................7[gnb` j !jit`its............................................................................................>Ngc"orjuik....................................................................................................#
Gnjut Dijrr..................................................................................................;Ugsslji fjr Fbgvjr................................................................................................................;D`y Fgcts .............................................................................................................................;
Urjkuct !jic`pt $ Urjpjsltlji.......................................................................%
Gnjut Ugstg...................................................................................................6[a` istgit Ugstg !jic`pt..............................................................................6
[gro`t &gr"`t 'igbysls...................................................................................([gro`t S`oh`it "`itlflcgtlji #"`gb !jisuh`r Urjflblio$....................................%
&`hjorgpa lcs......................................................................................................................%Usycajorgpalcs ....................................................................................................................%
!jisuh`r'(uy`r (`agvljr...................................................................................................%)gr*`t Ujt`itlgb.............................................................................................+
Syhnjbs...............................................................................................................................+!gbcubgt lio ,................................................................................................................................+
&`t`rhlilio - ....................................................................................................
&`t`rhlilio U......................................................................................................................
!jhp`tltl)` Ujsltljilio................................................................................75
(rgi" /gbu`s...............................................................................................75Ujsltljilio Stgt`h`it...................................................................................75
S*+[ 'igbysls..............................................................................................77N! >rl-....................................................................................................7>
ligiclgb jr`cgsts.......................................................................................7/&urlio [ st )gr*`tlio U`rlj".........................................................................7
[`st )gr*`t &`tglbs............................................................................................................7
Sjclj >cjijhlc !bgsslflcgtlji............................................................................................7[`st )gr*`t Ujt`itlgb.........................................................................................................7Gssuhptljis......................................................................................................................7Urlc`..................................................................................................................................7
Ujst [ st )gr*`tlio ....................................................................................7;3`v`iu` gi" p`rgtlio Urjflt Urj0`ctljis............................................................7(gslc Ugrgh`t`rs........................................................................................................................7
Fjr`cgst`" Sgb`s #?ilts$ .....................................................................................7Fjr`cgst`" Sgb`s #3s.$.......................................................................................................7Fjr`cgst`" p`rgtlio Urjflt...............................................................................................7
Urlclio Strgt`oy............................................................................................7%lstrlnutlji $ Sgb`s Strgt`oy........................................................................7%
Ngc"orjuik Dijrrs Nrgik Strgt`oy [jkgy..................................................71
!jhhuilcgtlji !ghpgloi............................................................................73
!ghpgloi n0`ctlv`s........................................................................................7!jhhuilcgtlji )`ssgo` .............................................................................7
'k)`rtlslio Strgt`oy.....................................................................................>5
>b`ctrjilc )`"lg .........................................................................................15Ur`ss )`"lg.................................................................................................15ut jf
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Hgrd`tlio Ubgi
'ctl)gtlji Strgt`oy.......................................................................................>7
ut jf
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7/25/2019 Marketing Plan of Knorr Pasta
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Hgrd`tlio Ubgi
Ngcdorjuik[als r`pjrt fjrhs ta` bguica pbgi fjr Dijrr istgit Ugstg li ta` Ug*lstgil urngi hgr*`t.
[a` bguica pbgi ags n``i cjistruct`" gs gi gcg"`hlc prj0`ct fjr ta` cjurs` tltb`"
=Urliclpb`s jf )gr*`tlio.4 [a` pbgi cjitglis jur vl`:s ji ta` jv`rgbb prj"uct cjic`ptgi" prjpjsltljiE ta` prj"ucts tgro`t hgr*`tE pjsltljilioE cjhhuilcgtljiE "lstrlnutljiEprlclioE gi" g nrjg" ngs`" nusli`ss hj" b tagt jutbli`s prj0`ct`" fligiclgbssuns`Nu`it tj ta` bguica jf ta` sgl" prj"uct.
Gnjut Dijrr
Dijrr n bl v`s li ta` pj:`r jf ta` cjj*lio :jhgi. !jj*lio ls hjr` tagi 0usttrgisfjrhlio rg: lior`"l`its litj g "lsa. t ls ta` cr`gtlji jf fbgvjr litj fjj"E :alcaspgr*s "`bloat litj `v`ry"gy h`gbs. Clta ta` pj:`r jf cjj*lio li ta`lr agi"sE :jh`icr`gt` r`bgtljisalps gi" str`iota`i nji"s. [als cjivlctlji bl`s gt ta` a`grt jf DijrrKssucc`ss 2 lt ls ?ilb`v`rKs ij. 7 nrgi".
Ugsslji fjr Fbgvjr
G pgsslji fjr ojj" fjj" oj`s rloat ngc* tj DijrrKs `grbl`st "gys. [a` nusli`ss :gsfjrh`" li 7++E :a`i fjui"`r !grb urjp`gi a`grtbgi"E pgrtlcubgrby li Bgtli Gh`rlcgE GfrlcgE ta`)l""b` >gst gi" Gslg.
Ugo`
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7/25/2019 Marketing Plan of Knorr Pasta
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Hgrd`tlio Ubgi
Urjkuct Cjic`pt & Urjpjsltlji
Gnjut Ugstg
G 7'1 cup s`rvlio jf cjj*`" pgstg #spgoa`ttl$ cjitglis g h`r` cgbjrl`sE b`ss tagiagbf g orgh jf fgtE gi" b`ss tagi hlbblorghs jf sj"luh.7
Ugstg ls aloa li cjhpb`9 cgrnjay"rgt`sE :alca a`bps olv` us `i`roy. ist`g" jf g Nulc*nurst jf `i`royE cjhpb`9 cgrnjay"rgt`s prjvl"` g Atlh` r`b`gs`A jf `i`roy. Gtab`t`s:aj tg*` g"vgitgo` jf Acgrnj2bjg"lioA `gt cjhpb`9 cgrnjay"rgt`s tj sgv` up ta``i`roy li ta`lr nj"y. [a` cgrnjay"rgt`s n`cjh` obucjs` stjr`" li ta` huscb`s. [a`obucjs` `i`roy ls ta`i r`b`gs`" :a`i i``"`" "urlio bjioE tlrlio `9`rcls`E bl*` bjio2"lstgic` ruiilio jr nl*lio.
Ugstg cjh`s li hgiy "lff`r`it sagp`s gi" sl`s. [a`r` gr` slhpb` strlio2sagp`" pgstgbl*` spgoa`ttl gi" v`rhlc`bblE rlnnji2sagp`" ji`s bl*` f`ttuccli` gi" bliouli`E sajrttun`s bl*` `bnj: hgcgrjil gi" p`ii`E "`cjrgtlv` fgicy sagp`s bl*` fgrfgbb` gi" rjt`bb`Ebgro` sa``ts bl*` bgsgoigE gi" ajbbj: pgstg stuff`" :lta flbblioE bl*` rgvljblE hgilcjttlE
gi" tjrt`bblil.
[a` istgit Ugstg Cjic`pt
[j"gyKs cjisuh`r ags r`"`fli`" trg"ltljigb `gtlio. [als Aji2ta`2ojA o`i`rgtlji agscr`gt`" g "`hgi" fjr iutrltljigb pgstg tagt ls Nulc* tj pr`pgr` gi" pjrtgnb`.
i r`c`it y`grsE r`s`grca li"lcgt`s tagt yjuio urngi Ug*lstgils agv` cjitliu`" tj fli"b`ss`r gi" b`ss`r tlh` tj gctugbby =cjj*4 ta` fjj" ta`y `gtE :alb` lts "`hgi" fjr tgstygi" a`gbtay fjj" tagt cgi n` cjiv`il`itby pr`pgr`" gt ajh` cjitliu`s tj orj:.
[a`r`fjr`E :` :jub" bl*` tj litrj"uc` ta` cjic`pt jf =istgit Ugstg4 li jr"`r tjcgpltgbl` ji tals hgr*`t "yighlc. [a` cjic`pt cgi n` "`scrln`" gs fjbbj:s@
7. ?Dijrr Listgit Ugstg ls gi gbt`rigtl)` gik gst`r
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7/25/2019 Marketing Plan of Knorr Pasta
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Hgrd`tlio Ubgi
N`i`lts Sjuo=t Hjj" a`gbta gi" or`gt tgst`li ta` fjj" tagt cgi
n`pr`pgr`" Nulc*by
Hr`gt tgstlio gbt`rigtlv`tj
gbr`g"y
calb"r`i :jub" r`g"lby `gtgi"taus fgclbltgt` a`r lignlbltl`s.
Stgtus 3`oubgr istgit,jj"b`s
3`oubgr istgit,jj"b`s
')`rgo` 9sgo`
:gt`;s0
6 pgc*s g :``* pgc*s g :``*
2jygbty )`"luh Strjio
'ttltuk` Bj: ivjbv`h`itE Ujsltlv`E
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7/25/2019 Marketing Plan of Knorr Pasta
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Hgrd`tlio Ubgi
~ hlbbljiurngi =jus`
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7/25/2019 Marketing Plan of Knorr Pasta
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Hgrd`tlio Ubgi
Cjhp`tltlv` UjsltljilioGt DijrrE :` :git p`jpb` tj `i0jy ojj" fjj"E giy "gyE giy tlh`. [als ls :ay :` :jub"bl*` tj fuictljigbby "`scrln` Dijrr istgit Ugstg gs fjbbj:s@
@Dijrr Listgit Ugstg ls g r`gky tj hg"`, =`gbt=y gik tgsty h`gb sp`cllcgbbyk`)`bjp`k jr c=lbkr`i gik t``igo`rs. Lt ls Fulc" gik cji)`il`it tj pr`pgr`
gik cjh`s li g )grl`ty j bg)jrs.O
Nrgik (gbu`s
C` lit`i" tj cjhhuilcgt` :agt Dijrr istgit Ugstg sajub" h`gi tj jur prjflb`" l"`gbnuy`rs #l.`. ajus`:lv`s :ltali ta` tgro`t`" hgr*`t s`oh`it$ gi" cjisuh`rs. t lshuca hjr` tagi h`r`by gi listgit h`gb. t ls g pgsspjrt tj :jrb" culsli`E g""lio i`:l"`gs gi" i`: t:lsts tj jb" fgvjrlt`s. [a` cagbb`io` ls tj hg*` jur prj"ucts ta`a`gbtay cajlc` fjr cjisuh`rs :ltajut cjhprjhlslio tgst`E cjiv`il`ic` gi"gffjr"gnlblty.
Dijrrs vgbu` stgt`h`it ls gs fjbbj:s@
@r`gt jjk ls `-=lbgrgtlio. Lt `b`)gt`s us jut j t=` `)`rykgy. Gj hgtt`r
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Hgrd`tlio Ubgi
!)*[ Gigbysls
Str`iot=s *`g"i`ss`s
~ 9pgi"lio "lstrlnutlji i`t:jr*. ~ ff`rlio fjr urngi hgr*`~ Cl"`r vgrl`ty jf tgst` jff`r`" tj ta`
cjisuh`rs.jiby
~
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Hgrd`tlio Ubgi
Fligiclgb Fjr`cgsts&`tglb`" fligiclgb fjr`cgsts gr` `icbjs`" li ta` gttgca`" gii`9ur`. [a`s` fjr`cgstagv` n``i hg"` ngs`" upji ta` lifjrhgtlji prjvl"`" n`bj:
$urlio [`st Hgrd`tlio U`rljk
[`st Hgrd`t $`tglbs
[`st &gr"`t Dgrgcal
'ctl)lty urgtlji 6 )jitas
[jtgb [`st &gr"`t Ujpubgtlji 76E555E555
')`rgo` 8jus` 8jbk Sl4`
[jtgb 8jus` 8jbks E155E555
!jclj +cjijhlc Cbgsslflcgtlji
S! Kgo` j Ujpubgtlji
G 7 1I
G 1 I
( 7I
! 15I
& I
> 1I
[ st Hgrd`t Ujt`itlgb
~ Ujt`itlgb #[gro`t`"$
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Hgrd`tlio Ubgi
Ujst [`st Hgrd`tlio
ic` ta` t`st hgr*`tlio stgo` ls jv`rE ta` gv`rgo` hjitaby vjbuh` fjr Dgrgcal :lbbn` tg*`i gs n`icahgr* gi" ta` fjbbj:lio vjbuh` spblt ls `9p`ct`" gcrjss ta` cjuitry.
!lty Bjbuh` Kgo`
Dgrgcal 5I
Bgajr`5I
sbghgng"
Fg lsg bg15I
ta`rs
Ugo`
7;
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Hgrd`tlio Ubgi
,`v`iu` gik *p`rgtlio Urjflt Urj-`ctljis
Ngslc Ugrgh`t`rs
')o. &jit=by Bjb. ;9ilts0 +7E
'iiugb Sgb`s Licr`gs` 75I
+p`rgtlio Urjlt ;5I
Fjr`cgst`k !gb`s ".ilts#
U`rljk Dgrgc=l
2g=jr` $Lsbghgngk
glsgbgngk $+t=`rs [jtgb
[`st )gr*`tlio E+++E555 2 2
1EE1J`gr Ujst [`st )gr*`tlio E+++E555 E1E+55 55 7%E66;E55
1E5E%
J`gr Ujst [`st )gr*`tlio 71EE65 E++6E5+5 15 7E;5E;5
1E+;E%
J`gr Ujst [`st )gr*`tlio 7;E1;+E6 ;E1%;E6++ 1 17E%E;;
Fjr`cgst`k !gb`s ",s/#
U`rljk Dgrgc=l
2g=jr` $
Lsbghgngk
glsgbgngk $
+t=`rs [jtgb
[`st )gr*`tlio %5E66E555 2 2
177E6+E557J`gr 7 Ujst [`st )gr*`tlio %5E66E555 ;1EE655 1+E161E;5
J`gr 1 Ujst [`st )gr*`tlio7E;;E15
5 ;6E61E65 7E5++E6; 1E76;E+57
J`gr Ujst [`st )gr*`tlio7%5E+%E1
5 7E16E16 ;E7%E5 16E;+7E1+7
Fjr`cgst`k *p`rgtlio Urjflt
U`rljk +p`rgtlio Urjlt ;:s.0
J`gr 7 +;E%+%E155'2J`gr 1 E16E15'2
J`gr 751E1E71'2
Ugo`70
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Hgrd`tlio Ubgi
Urlclio !trgt`oyDijrr istgit Ugstg :lbb n` prlc`" gbjio ta` cjrpjrgt` pjblcy jf agvlio sustglignb` gi"pr`hluh prjflt hgrolis. [a` gv`rgo` jp`rgtlio hgroli fjr gbb Dijrr prj"ucts sjb" li
Ug*lstgi ls ;5I.
Dijrr istgit Ugstg :lbb n` sjb" li g sliob` s`rvlio pgc*. Gssuhlio tagt ta` v`rgbb!jst jf 7 Ugc* Sjb" ls 3s.75'2 :` :jub" prlc` Dijrr istgit Ugstg gt 3s.7'2 HS[p`r pgc*.
!ustjh`rs usugbby agv` g r`f`r`ic` prlc` li ta`lr hli" fjr g pgrtlcubgr prj"uct gi"ta`r`fjr` ta`y hloat cjhpgr` ta` prlc` jf *ijrr listgit pgstg :lta ta` prlc` jf *ijrrijj"b`s. [a`r`fjr` :` agv` prlc`" lt fjr 3s.7 gs li *ijrr listgit pgstg :` agv` *`pt gpgstg sguc` rgta`r tagi g pj:"`r :alca hg*`s lt "lff`r`it frjh ta` *ijrr ijj"b`s gi"gbsj ta` cjst prj"uctlji licr`gs`s.
$lstrlnutlji & !gb`s !trgt`oyDijrr istgit Ugstg :lbb n` "lstrlnut`" li ta` hgr*`t uslio stgi"gr" "lstrlnutljih`cagilcs fjr gbb `9lstlio Dijrr prj"ucts.
&lstrlnutlji ls cgrrl`" jut gs fjbbj:s@
7. [a` `9cbuslv "lstrlnutjr fjr Dijrr nuys frjh ?ilb`v`r gi" s`bbs lt tj vgrljus :ajb`s`bb`rs li ta` tgro`t hgr*`t cltl`s. Slic` ta`s` gr` aloa vjbuh` sgb`sE p`r uilthgrolis gr` r`bgtlv`by bj:.
1. [a`s` :ajb` s`bb rs ta`i s`bb tj r`tglb`rs gt g aloa`r hgroli nut bj:`r vjbuh`s.
. 3`tglb`rs ta`i s`bb tj cjisuh rs.
Gbjio :lta ta` gnjv`h`itlji`"E ta` Sgb`s Fjrc` fjr Dijrr ls structur`" tj fgclbltgt` ta`
`itlr` prjc`ss. [a` structur` ls gs fjbbj:s@
Ujsltlji :jb`
[`rrltjry Sgb`s +lc`r ~ 3`v`iu` [gro`t &rlv`i
~ 3`spjislnb` fjr g bjcgtlji'gr`g :ltali ta` tgro`t`"clty
~ Blglsji :lta r`tglb`rs
~ >isurlio prj"uct pbgc`h`itE gvglbgnlblty gi"h`rcagi"llio gt UU'US
~ Blglsji n`t:``i ta` r`tglb`r gi" :ajb`s`bb`r'"lstrlnutjr
'r`g Sgb` &gigo`r ~ 3`spjislnb` fjr g cbust`r jf t`rrltjrl`s
~ )gigolio vgrljus t`rrltjrl`s
~ U`rsjii`b )gigo`h`it
~ !jifblct )gigo`h`it Urjnb`h 3`sjbutlji
Ugo`
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Hgrd`tlio Ubgi
:`oljigb Sgb`s &gigo`r ~ 3`spjislnb` fjr g cjbb`ctlji jf gr`gs usugbbycjhprlslio jf hjr` tagi ji` clty.
Ggtljigb Sgb`s &gigo`r ~
3`spjislnb` fjr ta` sgb`s :ltali ta` `itlr` cjuitryfjr ta` nrgi".
Ugo`
7?
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Hgrd`tlio Ubgi
Ngcdorjuik5 Dijrr7s Nrgik !trgt`oy [jkgy :`bgtl)`by `lcl`it 9s` j '[2 &`klg
>b`ctrjilc #hli ; s`c [/! tj nr`g* litj ta` cbutt`r$ 3g"lj
G"s li s`b`ct`" hgogli`s gi"
ccgsljigbby li ,`:spgp`r
&`rc=gikl4lio gctl)ltl`s t=rjuo=
Urj"uct pbgc`h`it gt >y` B`v`b
Strgt`olcgbby "`sloi`" US hgt`rlgb :lta pgrtlcubgr `hpagsls ji li stjr`
nrgi"lio hgt`rlgb pgrtlcubgrby nuitlios
Stjr` !ji)`rt`r 'ctl)lty
[rlgb gr` o`i`rgt`" ny pbgclio nrgi"`" Dljs* gt jutsl"` ta` s`b`ct`"
sup`rstjr`s gi" sajpplio hgbbs
[rgk` 'ctl)ltl`s
>isur` tagt !jhp`tltlv` hgrolis gr` jff`r`" tj trg"` li jr"`r tj r`tgli ta`lr
lit`r`st li ta` nrgi"
Gbsj tj hglitgli hg9lhuh trg"` ngrrl`rs fjr i`: rlvgbs
Ugo`
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Hgrd`tlio Ubgi
Cjhhuilcgtlji Cghpgloi
Cghpgloi *n-`ctlv`s
!r`gt` g strjio nrgi" gssjclgtlji ny h`gis jf gi `hjtljigb ta`h` li
cjhhuilcgtlji aloabloatlio ta` lhpjrtgit rjb` ta` nrgi" pbgys li t`rhs jf cgr` gi"a`gbta jf ta` fghlby.
:i g uilNu` pjsltlji li cjisuh`rs hli" tarjuoa `bgnjrgtlio ta` fuictljigblty jf
ta` prj"uct gi" try `stgnblsalio ta` pjsltlji gs li ta` pjsltljilio stgt`h`it.
B`v`rgo` ji ta` nrgi"s a`rltgo` ;@Lts rjh Dijrr H lts =`gbt=y gik ol)`s yju
=gppli`ss n`cgus` lts Ur`hluh gik uilFu`O0
?s` n`st prgctlc`s gi" t`cailNu`s fjr "`v`bjplio or`gt`r nrgi" g:gr`i`ssE
lit`r`stE gi" trlgb o`i`rgtlji.
)glitgli cjislst`icy li vlsugb pr`s`itgtlji tj `stgnblsa strjio nrgi" r`cjoiltlji.
Cjhhuilcgtlji H`ssgo`
S``@ Ujsltljilio Stgt`h`it
Ugo`
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Hgrd`tlio Ubgi
Gkv`rtlslio !trgt`oyGt ta` bguica pags`E `hpagsls sajub" n` pbgc`" ji ([B hgr*`tlio gctlvltl`s tagt :lbbn` suppjrt`" ny G[B gt ta` fjbbj:2up stgo`.
+b`ctrjilc H`klgG sblc` jf blf` [/! fjr ; s`cji"s :lbb n` "`v`bjp`" tj ta`hgtlcgbby pjrtrgy ta`pjsltljilio stgt`h`it li g cr`gtlv` gi" `iogolio hgii`r.
Suns`Nu`itbyE sajrt`r g"gptgtljis jf ta` [/! :lbb n` "`v`bjp`".
[a` [/! :lbb gbsj n` g"gpt`" litj g rg"lj cjhh`rclgb.
3g"lj :lbb gbsj n` us`" tj "`blv`r nrgi"`" cjit`it vlg cjit`it spjisjrsalps
Ur`ss H`klg[a` `b`ctrjilc h`"lg :lbb n` g"gpt`" vlsugbby
[a` a`g"bli` :lbb cjh` frjh ta` cr`gtlv` l"`g us`" fjr ta` [/!
[a` nj"y cjpy :lbb n` fjrh`" uslio ta` pjsltljilio stgt`h`it gi" g"gptlio lt tjta` cr`gtlv` l"`g
[a` Dijrr tgobli` :lbb n` r`tgli`" gs ls.
*ut jf >jh` "**># H`klg
(lbbnjgr"s
UU'US )gt`rlgb
Ugo`
>5
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7/25/2019 Marketing Plan of Knorr Pasta
21/27
Hgrd`tlio Ubgi
Gctlvgtlji !trgt`oy
*ut jf >jh` "**># Gctlvgtlji
!cajjb % Cjbb`o` % .ilv`rslty Gctlvgtlji
/grljus b`g"lio `"ucgtljigb listltutljis l.`. scajjbsE cjbb`o`s gi" uilv`rsltl`s li hg0jrcltl`s :lbb n` gctlvgt`" fjr lifuslio prj"uct g:gr`i`ss gs :`bb gs o`i`rgtlio trlgb.
Urj"uct g:gr`i`ss :lbb n` olv`i vlg g nrgi"`" *ljs*'stgbb pbgc`" lisl"` ta`cgf`t`rlg'i`gr ta` tuc* sajp. [a` *ljs* gtt i"git :lbb n` r`spjislnb` tj `"ucgt`pjt`itlgb custjh`rs gs :`bb gs o`i`rgtlio lit`r`st gi" "`slr` :alb` li"uclio trlgb.
G iji `9agustlv` blst jf `"ucgtljigb listltutljis :a`r` ta` gctlvgtlji :lbb n` cji"uct`"ls gs fjbbj:s@
Dgrgc=l ~ Dgrgcal Hrghhgr Scajjb
~
(`gcji cjijhlcs #BS>$
~ ,gtljigb !jbb`o` jf Grts #,!G$
Lsbghgngk ~ [jp S`cji"gry Scajjbs
~ [jp !jbb`o`s
~ [jp ?ilv`rsltl`s
Ugo`
>7
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7/25/2019 Marketing Plan of Knorr Pasta
22/27
Hgrd`tlio Ubgi
Hgbb Gctlvgtlji[a` gctlvgtlji jf `"ucgtljigb listltutljis :lbb n` r`pblcgt`" gt vgrljus sajpplio hgbbsgcrjss ta` clty. Gbjio :lta g:gr`i`ss gi" trlgb jn0`ctlv`sE lit`r`st li ta` prj"uctsjff`rlio :lbb n` `iagic`" tarjuoa vgrljus cjhp`tltljisE ogh`s gi" prl`s.
[als gctlvlty :lbb n` cji"uct`" gt ta` fjbbj:lio v`iu`s@Dgrgc=l ~ Ugr* [j:`rs
~ Fjruh
~ )lbb`iiluh )gbb
~ &jbh`i )gbb
2g=jr` ~ Ugc`
~
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7/25/2019 Marketing Plan of Knorr Pasta
23/27
Hgrd`tlio Ubgi
6`lsur` Gctlvgtlji
!urprls` Ugstg ? Cli`pb`1
Ujt`itlgb cjisuh`rs vlsltlio ?ilv`rs` !li`pb 9E Dgrgcal :lbb n` tgpp`" uslio ta`nrgi"`" *ljs* gpprjgca.
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7/25/2019 Marketing Plan of Knorr Pasta
24/27
Hgrd`tlio Ubgi
!gb`s Urjhjtljis
Cjisuh`r Urjhjtlji
istgit Ugstg ,`clp` Cjit`st
Ujst bguicaE g pr`ss gi" rg"lj "rlv`i cjisuh`r prjhjtlji :lbb n` "`sloi`" tj livlt`cjisuh`rs tj sagr` ta`lr j:i liijvgtljis gi" custjhlgtljis tj Dijrr istgit Ugstg3`clp`s.
!jisuh`rs :lbb n` gs*`" tj sagr` ta`lr r`clp` fjr g vgrlgtlji jf Dijrr istgit Ugstg.[a` r`clp` :lbb n` s`it gbjio :lta 1 us`" pgc*go`s jf Dijrr istgit Ugstg gi" g cjpy jfta` cjisuh`rs !,!.
[a` flrst prl` :jub" n` 3s.755E555'2 gbjio :lta r`cjoiltlji li ta` fjrh jf ta` r`clp`n`lio prlit`" ji ta` pgc*golio gbjio :lta ta` custjh`rs pajtj #lf ta`y sj "`slr`$.
[rgk` Urjhjtlji3`tglb`rs :lbb n` prjvl"`" g bjt jf nrgi"lio gi" h`rcagi"llio hgt`rlgb licbu"liocustjhl`" "lsp`is`rs.
GbsjE tl`r`" trg"` "lscjuits :lbb n` olv`i tj r`tglb`rs tj licr`gs` ta`lr jff tg*` vls22vlsDijrr istgit Ugstg.
[a` trg"` t`rhs :lbb ijt slhpby n` 1 , i`t 5.
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7/25/2019 Marketing Plan of Knorr Pasta
25/27
Hgrd`tlio Ubgi
Hgrd`tlio "Cjhhuilcgtlji# Nuko`t[a` bguica y`gr hgr*`tlio nu"o`t ls gs fjbbj:s@
Dijrr Listgit UgstgBguica Nuko`t !grd`tli o Cjhhuilcgtljis
750,5,555,55
75,555,55
535,555,55
Ugo`
>0
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7/25/2019 Marketing Plan of Knorr Pasta
26/27
Hgrd`tlio Ubgi
sgb`s prjhjtlji
trgk` prjhjtlji
7;?7
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7/25/2019 Marketing Plan of Knorr Pasta
27/27
Cjicbuslji
[als r`pjrt jutbli`s ta` hgr*`tlio pbgi fjr Dijrr. Clta `9lstlio "`hgi" fjrDijrr prj"ucts pr`s`itby h`t ny hlijr cjhp`tltlji li ta` fjrh jf li"`p`i"`it
UgstgE tals r`pjrt puts fjr:gr" ta` vlgnlblty jf bguicalio ta` Dijrr rgio` jfprj"ucts li vgrljus fbgvjrs. [g*lio litj gccjuit ta` gns`ic` jf giy `9lstlionrgi"s li ta` hgr*`t tals r`pjrt pr`s`its orj:ta pjt`itlgb gi" prjfltgnby lis`rvlio tals uitgpp`" hgr*`t.
Ugo`