Tp hp d liu phn tch

Phn tch PESTCc yu t th ch, lut php1. Chnh sch thu: Thu xut u i Trung Quc ASEAN i vi tt c cc loi n thnh phm l 0% t nm 2015 n 2018.2. Chng trnh mc tiu quc gia v tit kim nng lng ang c y mnh trin khai t nm 2010. Theo , t nm 2016 s quy nh thm nhiu hng mc thit b phi c dn nhn tit kim nng lng v tun th theo quy nh v hiu sut ti thiu trong bao gm cc loi thit b chiu sng. Hin ti, cc loi n hunh quang, compact thuc din bt buc phi ng k v dn nhn tit kim nng lng. n LED hin cha thuc din bt buc nhng thuc din khuyn khch ng k v c th tr thnh bt buc trong thi gian gn.3. Vit Nam hon thnh k kt TTP, theo t nm 2016, cc sn phm ca Vit Nam s phi tun th cc thng nht chung gia cc quc gia thnh vin nh: s hu ch tu, cht lng sn phm, an ton lao ng, 4. Vit Nam ang tin hnh tiu chun ha cc tiu chun quc gia v n LED. Hin nay mi cng b tiu chun TCVN-8783:2011 (Bng n LED c ba lt lp lin dng cho chiu sng thng dng) v tiu chun TCVN 10485:2015 (Modun n LED dng cho chiu sng thng dng Yu cu v tnh nng). Tuy nhin vic p dng tiu chun ny l cha bt buc ti Vit NamCc yu t kinh t1. Theo nh gi ca Ngn hng th gii, mc d tc tng trng kinh t bt u suy gim, tuy nhin nh cu trong nc mnh nn GDP tng trng nhanh tr li t u nm 2015. ng thi Vit Nam thnh cng trong vic ci thin n nh kinh t v m, duy tr c t l lm pht ch cn 0,6% trong khi cng k nm 2014 l 4,3%.2. Nh lm pht thp, chnh sch ti kha v tin t do c ni lng, ko theo li sut vay ngn hng gim mnh so vi cc nm v trc. iu ny ko theo s tng trng mnh ca cc lnh vc sn xut, c bit l Cng nghip v xy dng (Tng trng 6T u nm 2015 l 9,1%, so vi nm 2014 l 7,1% v l cao nht trong vng 3 nm qua Theo SaigonTimes) 3. Cng theo Saigon Times, cu tiu dng trong nm 2015 cng vi ch s nim tin ngi tiu dng (CCI) cng ng thi tng mnh trong nm 2015, bc u th hin sc mua bt u phc hi v tng nhanh tr li.Cc yu t vn ha x hi1. Lao ng, vic lm:Tng s lao ng t 15 tui tr ln ca c nc tnh n thi im 01/07/2015 c tnh l 53,86 triu ngi.Cc ch tiu phn b nh sau:

T l tht nghip trong tui lao ng l 2,44% (Khu vc thnh th 3,35% - Khu vc nng thn 2,00%)T l tht nghip ca thanh nin (t 15 n 24 tui) l 6,71% (Thnh th l 11,04% - Nng thn l 5,15%)2. Xu hng tiu dng:Theo bo co c cng ty nghin cu th trng CBRE Vit Nam cng b ngy 5/3 da trn qu trnh kho sn 11.000 ngi tiu dng trn 11 thnh ph ln thuc khu vc Chu Thi Bnh Dng (APAC) vo thng 8/2014. Ti Vit Nam, nghin cu c kho st trn 1.000 ngi tiu dng tui t 18 n 64, chia u cho hai thnh ph ln l H Ni v TP.HCM.Theo bo co nghin cu xu hng ngi tiu dng ca Cng ty nghin cu th trng Nielsen Vit Nam thng 11-2015, nhn mnh 4 xu hng sau: Th nht: ngi tiu dng hin nay c kh nng t ch trong vic mua sm v s bng n ca tng lp trung lu ang din ra mnh m khu vc Chu ni chung, v Vit Nam ni ring. Vo nm 2020, tng lp trung lu Vit Nam s gp ba ln hin ti, t n con s 33 triu ngi. Do gia nh ti Vit Nam khng cn nhiu m thc tp trung nhiu th h m cc th h tr hin nay t lp sm hn, nn s dn n vic mua sm cho bn thn nhiu hn l mua sm cho i gia nh nh nhng nm v trc. Mc d u tin hng u ca ngi tiu dng Vit Nam vn l vic dnh tin vo tit kim, th nhng chi tiu cho nhng sn phm phc v cho cuc sng cht lng hn nh l cc sn phm cng ngh, xe t, sn phm gia dng nh t lnh, tivi v cc chuyn du lch c tng ln r rt trong nhng nm gn y. Ngi tiu dng tr nn lun vn ng v th h a thch nhng sn phm hoc dch v tin li phc v tt nht cho cuc sng bn rn ca h. V ngi tiu dng Vit Nam lun c nhu cu cao c kt ni vo Internet mi lc, mi ni.

Infographic v xu hng tiu dng khu vc APAC 2014 (Nghin cu t CBRE)Bc tranh v nim tin ngi tiu dng (Theo Nielsen)Nim tin ca ngi tiu dng st gim trong qu 2 2015 trong khi cc n v bn l t lc quan hn.Ch s nim tin ngi tiu dng Vit Nam

Cc vn ngi tiu dng quan tm ln nht:1. Nn kinh t2. m bo vic lm3. Sc kheCc vn n v bn l quan tm nhiu nht:1. S h tr, quan tm ca khch hng i vi sn phm dch v do mnh cung cp.2. Mc cnh tranh.3. Doanh thu/li nhun.Xu hng s dng tin nhn ri:

Xu hng la chn sn phm/dch v

Thu nhp bnh qun u ngi 2014 theo s liu t tng cc thng k

19992002200420062008201020122014

C NC2953564846369951.3872.0002.640

Thnh th5176228151.0581.6052.1302.9893.968

Nng thn2252753785067621.0701.5792.041

ng bng sng Hng2823584986661.0651.5802.3513.278

Trung du v min ni pha Bc1992373274426579051.2581.613

Bc Trung B v duyn hi min Trung2292683614767281.0181.5051.982

Ty Nguyn3452443905227951.0881.6432.008

ng Nam B5716678931.1461.7732.3043.1734.124

ng bng sng Cu Long3423714716289401.2471.7972.326

Chi tiu bnh qun u ngi mt thng (VT: Nghn. VND)200420062008201020122014

C NC3975117921.2111.6031.888

Thnh th6528121.2451.8282.2882.614

Nng thn3144026199501.3151.557

ng bng sng Hng....8251.4381.8972.242

Trung du v min ni pha Bc....5588661.1951.537

Bc Trung B v duyn hi min Trung....6241.0151.4061.647

Ty Nguyn....6719711.4831.660

ng Nam B....1.3811.7242.1452.410

ng bng sng Cu Long....7091.0581.3631.602

Phn tch SWOTim mnh/Strengths C sn nh xng. C sn i ng nhn s h tr (bn hng, k ton, ). C kinh nghim t chc sn xut. Ti chnh tt. C knh phn phi rng.im yu/Weaknesses Thiu thng tin th trng. Thiu hiu bit v sn phm v cng ngh. Cha c h thng chin lc v qun tr hiu qu.C hi/Opportunities Nh nc ang khuyn khch cc sn phm tit kim nng lng. Cha c nhiu thng hiu uy tn trn th trng n LED. Ngi tiu dng c xu hng la chn cc sn phm tit kim nng lng (xp th 2 trong cc vn ngi tiu dng quan tm thc hin tit kim chi tiu). Sa cha nh ca l hng mc u tin th 3 i vi ngi Vit Nam khi s dng tin nhn ri. Li sut ngn hng c xu hng gim dn. Mi trng kinh doanh n nh. n LED l mt xu th tt yu v n nh thay th cho cc loi n truyn thng Chi ph linh kin cho n LED ang c xu hng gim mnh.Thch thc/Threads Cc sn phm Trung Quc xut hin ph bin trn th trng. Mc cnh tranh trong ngnh cao. Cha c cc quy nh, tiu chun c th v sn phm. Vit Nam gia nhp cc t chc thng mi t do gip cc sn phm t nc ngoi thm nhp th trng Vit Nam vi gi c cnh tranh. c bit l n LED t Trung Quc (thu xut 0%). BO CO th trng (S B TRN TH TRNG H NI)Cc dng ca hng c bn n LED: Ca hng chuyn kinh doanh n Ca hng kim kh Ca hng in nc (Trng vi knh phn phi hin ti ca Cng ty) Cc sn phm dn dng bn chy c gi ch yu giao ng t 80.000 n 200.000 mt sn phm.Hu ht cc ca hng ch c mt lng nh hng tn kho lm mu v bn phc v sa cha mt vi chic. Khi c n hng s nhp thng t nh phn phi v.Cc sn phm hu ht u nhp t Trung Quc vi nhiu thng hiu khc nhau: GX, Phillips, KingLED, Vit Vng, HT (H Thnh), Rosy, DAN, Longstar.Chnh sch bo hnh: Tr n Vit Vng bo hnh l 5 nm, cc hng khc c bin qung co v c thng hiu u bo hnh 2 nm.Cc i l u c xu hng bn nhiu thng hiu khc nhau, nhng ch yu c tn hng ca mt n hai thng hiu.Ngoi ra hu ht cc ca hng u c kinh doanh loi n tri ni ca Trung Quc, do ca hng t bo hnh (t 3 n 6 thng)Tnh ti ngy 21/12/2015, i qua 50 ca hng bn n ti H Ni, trong c: 25 n v c bn n tri ni ca Trung Quc. 21 n v l i l chnh thc ca mt hai hng v ch bn n ca n v mnh lm i l. 29 n v bn nhiu loi n, c by mu ca nhiu hng.Phn khc th trng mc tiuPhn khc th trng theo mc gi v cht lngHng gi r: khng r ngun gc xut x. Gi sn phm t 150.000/sp tr xung vi cc loi n trong nh ph thng.Hng trung cp: c n v chu trch nhim bo hnh. Gi sn phm giao ng t 100.000 n 350.000 /sp vi cc loi n trong nh ph thng. Thng s dng chip LED t cc thng hiu trung cp nh EPISTAR, NATIONAL STAR, SEOUL, SHARP, SAMSUNG, LGHng cao cp: Hng t cc thng hiu ln trn th gii, s dng chip ca cc thng hiu ni ting nh CREE, BRIDGELUX, LUMILED (PHILIP), NICHIA. Gi sn phm t 200.000 /sp tr ln vi cc loi n trong nh ph thngPhn khc th trng theo i tng khch hngKhch hng mua l s dng thay th cc bng n c, hng.Khch hng l ch u t nh l, t mua v phc v xy dng cc cng trnh c nhn.n v thit k, thi cng ni tht, kin trc cho hng cho ch u t.Nh thu c in.Ch u t cc d n thng mi, cng nghip nh nh my, trung tm thng mi.Xc nh th trng mc tiuHng trung cpTp trung ch yu vo i tng i l (Khch hng mua l v ch u t nh l)

Phn tch 5 ngun lc cnh tranhRo cn gia nhp ngnhLi th quy m: Vi sn phm n LED, sn lng ln khng mang li qu nhiu li th cho doanh nghip. Hin nay ti th trng Vit Nam cng khng c cc n v sn xut n LED vi sn lng ln.c trng ha sn phm: Trn th trng n LED hin nay cha c thng hiu ni bt c u th tuyt i. Nhn chung cc sn phm trn th trng khng c sn phm no c thit k ni tri. Ngoi ra cc cng ty sn xut LED Vit Nam u cha c cc sng ch c quyn bo v u th c trung ca sn phm.Yu cu v vn u t: Hu ht cc linh kin cho n LED u l cc linh kin in t truyn thng, do c th u t sn xut tng phn kt hp vi nhp cc linh kin in t c sn trn th trng. Nhn chung, nhu cu vn u t sn xut n LED l khng cao so vi nhiu lnh vc khc nh luyn kim, nha, khai thc khong sn, Thc t ti th trng LED Vit Nam, khng nhiu n v u t su vo nghin cu cng nh qung co nn vn vn bt buc cho cc hng mc ny i vi cc n v mun gia nhp ngnh cng khng cao.Bt li v chi ph khng ph thuc vo quy m: Cc yu t bao gm: cng ngh sn phm c quyn, iu kin tip cn ngun nguyn liu thun li, v tr a l thun li, tr cp ca chnh ph, kinh nghim u khng phi l yu t cnh tranh chnh trong ngnh n LED ti Vit Nam.S tip cn n cc knh phn phi: Hin ti th trng n LED Vit Nam cha c mt hoc mt nhm doanh nghip c kh nng phong ta knh phn phi, du hiu in hnh l vic c rt nhiu thng hiu n LED khc nhau trn th trng.Chi ph chuyn i ca khch hng khi thay i nh cung ng: Khng c chi ph chuyn iChnh sch ca chnh ph: y l lnh vc ang c nh nc ng h pht trin.KT LUN: Ti thi im hin ti, ro cn gia nhp th trng n LED l thp. iu ny gip cho c nhiu n v c th gia nhp th trng cng nh gy bt li cho cc n v ang c mt trn th trng tc ng n li nhun do yu t cnh tranh cao.Mc e da ca cc sn phm thay thTi th trng Vit Nam, cc loi n truyn thng vn c u chung v by bn ph bin, c bit l n Compact do gi thnh r v hiu sut cng tng i cao.V mng n cng nghip, cc loi bng cao p sodium v thy ngn vi gi thnh r, hiu sut cao chim a s.Ngoi ra ti Vit Nam gn nh khng hn ch cc loi sn phm n s dng thy ngn, gy hi cho mi trng do cc loi bng n hunh quang, compact u c gi thnh rt cnh tranh.KT LUN: Ti thi im hin ti, mc e da Sc mnh m phn ca nh cung ngCha c thng tinSc mnh m phn ca ngi muaV c bn, sc mnh m phn ca ngi mua l rt ln trong lnh vc n LED bi cc l do sau:Hin ti cc sn phm trn th trng nhn chung l ging nhau, khng c nhiu im c bit thu ht i vi khch hng. Ngoi ra trn th trng cng khng c thng hiu no thc s ni bt khin khch hng c bit thch th.n LED l mt dng thnh phm s dng trc tip bn cho ngi tiu dng, d dng lp t, thay th do t c kh nng gy ra thit hi nghim trng cho khch hng, t khch hng d dng la chn cc thng hiu thay th khc nhau.Cc sn phm n ca cc n v khc nhau c th c lp ln vi nhau trong cng mt cng trnh.Nhn chung l khch hng s khng mt thm chi ph khi thay i nh cung cp hoc thng hiu n mnh mun s dng.Chin lc nh giMc tiu ca vic nh gi vi cc sn phm bn l: Nhanh chng m rng th phn. To s ph bin ca thng hiu trong nhn thc ngi tiu dng.Phng n nh giGi bn l tng ng vi cc i th cnh tranh cng phn khc do hin ti cha c thng hiu n LED no ni bt trn th trng do khng cn p dng chin lc nh gi thp thm nhp th trng. a ra mc chit khu cao hn cc i th cnh tranh cng phn khc kt hp vi cc chnh sch thng doanh s, chit khu cao hn cc n hng sau khi n hng trc t n gi tr nht nh, gim gi thanh ton ngay.Phn tch gi bn l v nh gi bn li tng a ra lm i chiu nh gi:n v chuyn sn xut n: Rng ng, in Quangn v chuyn sn xut in: Romann v nhp khu Trung Quc: KingLED, ROSY-DANPhng n nh gi: Gi thp hn cc n v c uy tn v thng hiu trong lnh vc n, in nh Rng ng, in Quang v Roman nhng cao hn tm 2% - 4% so vi sn phm ca KingLED, ROSY-DAN.Mt s sn phm nh Downlight c gi cao hn Rng ng v in Quang do hai n v ny sn xut n downlight v nha, cht lng thp, do i tng cnh tranh chnh trong nh gi l KingLED, Roman, Rosy-Dan.Vi gi nh chi ph nhp khu, ng gi, in n tng ng 5% gi F.O.BMt s sn phm c th nh n Track light t ra mc gi cao hn nhiu so vi KingLED m bo nh mc chit khu 50% vn t c im ha vn T sut chit khu bnh qun n im ha vn l 56%.Vi mc chit khu 50%, li nhun bnh qun l 16.71%. Li nhun trn ton b n hng l 18.95%, tng ng gi tr l: 548.745.000 triu ng.

Qung co trn truyn hnh.Cho hng ton quc.Chng trnh ra mt sn phm.