Marketing Koncept Seminar Ski Rad
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Transcript of Marketing Koncept Seminar Ski Rad
, 2009.
............................................................................................................................................3 .................................................................................................3 .....................................................................................4 ......................................................................................................5 1. .....................................................................................................6 2. .......................................................................................................7 3. ............................................................................................................8 4. ..............................................................................9 5. ...................................................................................................10 ..............................................................................12 ?......................................13 : ...........................................................................14 ...................................................................................16 .........................................21 ..................................................................................22 ..........................................25 .................................................................................................................................28 .............................................................................................................................30
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* Kotler Philip: Marketing insights from A to Z: 80 concepts every manager needs to know, John Wiley andSons, 2003.
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* Nefat Ariana; Belullo Alen: Utjecaj stupnja usvojenosti marketing koncepcije na profitabilnost preduzea, Ekonomski Pregled, Zagreb, 2000.
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* Milisavljevi M., Marketing, Savremena administracija, Beograd, 2003.
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; : ,
, , 2009.-
; :
, , 2008.-
; ; :
, , , 2005.-
Kotler Philip: Upravljanje marketingom: Analiza, planiranje, primjena i
kontrola, Informator, Zagreb, 1994.-
Kotler Philip: Marketing insights from A to Z: 80 concepts every manager
needs to know, John Wiley and Sons, 2003.-
Guililan P. Joseph; Paul W. Gordon: Marketing Management, McGraw-Hill,
New York, 1994.-
:
,
,
, 2008.-
; : ,
, , 2006.-
: , , , 2008. : , , , 2007. Nefat Ariana; Belullo Alen: Utjecaj stupnja usvojenosti marketing koncepcije
na profitabilnost preduzea, Ekonomski Pregled, Zagreb, 2000.-
:
,
Singidunum, , 2006.-
http://www.geocities.com http://www.pogodak.co.yu http://www.wattpad.com30
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http://www.knowledge-bank.org http://www.pks.komora.net
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