Marketing Information System in KohYor Island, Thailand

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Marketing Information System in KohYor Island, Thailand

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  • Marketing Information System for Agricultural Tourism in Kohyor

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    E-mail : tnapat@gmail.com

    22 92 22 9 9 92 22 9 22 922 9 9 222 222 (Philip Kotler) 9 (Integrated survey) * . .** (qualitative research) (Delphi Technique) *** . (Products) * (Place) * (Price) (Promotion) .** (Communication channel) * . . . * * (Communication) ** : , 2

  • (Introduction) * (Marketing Information System :MKIS)

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  • 2 Marketing Information System (MIS) 2 9 Cox Good (1967) 22 2 Brien Stafford (1968), Proctor (1991), Talvinen (1995), Burns Bush (1995), Kotler (1991, 2003) 2 9

    (Kotler, 2003) 2 2 2 2 9 Laudon and Laudon (2005) 22 2 9 2 9 9 9 (Customer Relationship Management: CRM) 2 22

    Panigyrakis, G. and Chatzipanagiotou, K., (2004) 2 2 9 2 222

    2 2 9 9 9 2 2 222

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    (Kotler, 2003) 2 9

    1. (Internal records system) 2. (Marketing intelligence System) 3. (Marketing Research System)

    4. (Marketing Decision System)

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    . Burns, A. & Bush, R. (1995) Marketing Information Systems (p. 14). New Jersey: Prentice Hall.

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    922 92 2 92 (Marketing Mixes) 222 2 (communication channel) 222 922 (Positioning) * . * * . * .***

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    . (2552). 2 ( 15 2552) http://agrotourism.doae.go.th

    2. () : http://www.kmitl.ac.th/agritech/nutthakorn/04090035_2202/multiweb/agrotour/profile.htm

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    . () : http://www.kohyor.go.th/index.php * 30 2552

    Henderson J.C. and Venkatraman N., (1993). Integrating Management Support System into Strategic Information System planning Journal of Management Information System 4, No. 1, 23.

  • Kotler, P. (1991). Marketing management: Analysis, planning, implementation, and control (4th ed.). New Jersey, USA: Prentice Hall.

    Kotler, P. (2003). Marketing management (11th ed.). NewJersey, USA: Prentice Hall. Niria Goni, M., (2002). Marketing Information Systems and Strategy Levels: An

    empirical study () http://www.siteselection.com/issues/2002/jan/p46 22 27 2552.

    Philip Kotler and Gary Armstrong. (2001). Principles of Marketing (International Edition).

    9th Edition. Prentice Hall International, Inc. ISBN 0-13-028-329-0.

    Panigyrakis, G. and Chatzipanagiotou, K., (2004), Key factors for Marketing Information Systems Effectiveness, EMAC Conference 18-21 May in Murcia, Spain.

    Osgood Jr, Robert T., 2002 The Strategy Alignment Model ()

    http://www.siteselection.com/issues/2002/jan/p46 22 4 2552.