Marketing digital para empresas Exportadoras
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www.ideaworks.la
Digital para
@rokensa
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www.ideaworks.la
Digital para
@rokensa
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”No hay razón para que alguien quisiera una computadora en su casa”
- Ken Olson, Fundador de Digital
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”No hay tantos videos que alguien quisiera ver”- Steve Chen, co-fundador
de YouTube
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“En cinco años no creo
que exista una razón para
tener una tablet”
-Thorsten Heins, BlackBerry CEO (2003)
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PUT YOUR PICTURES HERE
www.ideaworks.la @rokensa
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PUT YOUR PICTURES HERE
www.ideaworks.la @rokensa
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Una Necesidad
BASICA
Necesidades Fisiológicas
CONECTIVIDAD
Seguridad y Proteccion
Amar y Pertenecer
Estima
Autorrealización
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PUT YOUR PICTURES HERE
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Google es un SANTO
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Facebook es el REY
www.ideaworks.la @rokensa
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¿A dónde se
fueron mis
clientes?
www.ideaworks.la @rokensa
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¿Aun existe
la fidelidad a
las marcas?
www.ideaworks.la @rokensa
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PUT YOUR PICTURES HERE¿Comparar
o
Comparar?
www.ideaworks.la @rokensa
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¿funcionan mis
estrategias de
marketing?
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¿funcionan mis
promociones?
www.ideaworks.la @rokensa
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www.ideaworks.la @rokensa
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En lugar de lanzar productos o
servicios, debemos entregar
información que haga al
comprador más inteligente
www.ideaworks.la @rokensa
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¿A dónde se
fueron los
consumidores?
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CONECTADOEl consumidor
44%
2014
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CONECTADOEl consumidor
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CONECTADOEl consumidor
83%
15.3%PUT YOUR PICTURES HERE
Ususarios vrs Engament
85.8
0%
62.8
0%
55.8
0%
35.4
0%
30
.80
%
32.9
%
22
.7%
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CONECTADOEl consumidor
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CONECTADOEl consumidor
4.75 redes
diferentes
casi 2 horas
diarias
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PICTURES HERE
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CONECTADOEl consumidor
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Las personas
siguen a las
marcas por:55% les gusta
ver publicidad
en sus
dispositivos
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Tiempo que pasa un
usuario en la plataforma
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Un consumidor conectado
78% referido
desde redes
sociales
70% estan activos
mientras viajan
90% publica su
experiencia al finalizar
86% confía en
opiniones de viajeros
Consumidor
Viajero
Online
Móvil
Bien informado
Conectado
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PICTURES
HERE
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58% de los pacientes
conectados han investigado
sobre su estado o
diagnostico Online
38% Participan
en grupos de
pacientes online
30% están activos
en el hospital
90% publica sobre
su experiencia al
finalizar
60% confía en
opiniones de
doctores online
El Paciente
Conectado
Online
Móvil
Bien informado
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PICTURES
HERE
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Un Cristiano conectado
71% usa redes
sociales
41% biblia en internet
29% biblia en móviles
31% publica sobre
su fe online
86% confían en
opiniones de personas
El Cristiano
Conectado
Online
Móvil
Bien informado
Conectado
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PICTURES
HERE
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Un ciudadano conectado
74% usa redes
sociales
73% Usa Facbook
26% Usa Instagram
23% Usa Twitter
43% publica sobre
sus intereses online
86% confían en
opiniones de personas
El Ciudadano
Conectado
Online
Móvil
Bien informado
Conectado
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PICTURES
HERE
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OpcionesControl (Auto-Cuidado, Auto-Administracion)
Servicio al Cliente
Informacion Branding
Que busca el consumidor conectado
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Mix de MEDIOS
ESTRATEGIA Digital{ }
www.ideaworks.lawww.rodolfosalazar.com
Los
Buscadores
Blogs
Microblogs
Redes
Sociales
Sitio Web
Landing Page
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Propios Logrados Pagados
Mix de MEDIOS
ESTRATEGIA Digital{ }
Propiedades digitalesObjetos sociales
Detonadores Sociales
Influencia Influenciadores
Estrategia de distribución
Inversion estratégicaInversión social
Keywords
Rodolfo Salazar @rokensa
www.ideaworks.lawww.rodolfosalazar.com
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Ideas sin ejecución son
pura alucinación
Rodolfo Salazar @rokensa
www.ideaworks.lawww.rodolfosalazar.com
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EL RETO
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Gracias
www.ideaworks.la @rokensa